SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Scale 234

Scale Sales Hiring Technical Advisors Scaling 234

SaaStr

FEBRUARY 4, 2022

She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast. Step 1: Align with the CEO.

Scaling 208

Scaling Marketing Management Branding 208

SaaStr

JANUARY 21, 2022

You might feel confused about where to begin, how to scale up, which mistakes you should avoid, and things you should consider before expanding. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings.

Scale 210

Scale SMB Enterprise Sales Hiring 210

SaaStr

MARCH 4, 2021

Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. With the larger software companies Corporate Marketing Is King, and Product Marketers are the Princes. Because the market barely even knows you exist.

Sales Hiring 356

Sales Hiring Scale Marketing Branding 356

SaaStr

SEPTEMBER 17, 2023

Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data.

Marketing 250

Marketing Scale Mobile Branding 250

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. They are interested in trying new brands, experimenting with new things.

Scale 162

Scale Sales Recruiting Scaling SaaS Payments 162

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world.

Cloud 241

Cloud Scale AWS AI 241

SaaStr

NOVEMBER 24, 2021

Salespeople are often compensated at the highest rate when they win brand new business, but that might not be good for revenue expansion and might contribute to churn. So instead, Roberge suggests updating sales comp plans to pay higher for expansion revenue wins over brand new wins. When should you scale?

Sales Hiring 193

Sales Hiring Scale Compensation Sales 193

SaaStr

APRIL 17, 2021

Add Brand Marketing (and Real Product Marketing). As you cross $10m ARR, usually, you have enough customers that’s you’ve start to build a real brand. As you truly scale, most of your leads will come from your brand. And o nce your leads are all about your brand — you need a CMO. Not a CMO. (an

Scale 226

Scale Growth Hacking Marketing Branding 226

Intercom, Inc.

APRIL 22, 2019

His new venture focuses on creating a central knowledge network for scaling businesses so that employees aren’t wasting hours by chasing down important resources and company history scattered across a host of apps like Google Docs, SharePoint sites, Evernote and more. Collaboration pains increase as you scale. Short on time?

Scale 156

Scale Scaling AI Search Underperforming Technical Team 156

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. It allows customers to start small and try out a product.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

NOVEMBER 1, 2022

Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . That’s too tactical.

Scale 218

Scale Sales Hiring Cybersecurity Underperforming Technical Team 218

SaaStr

JANUARY 10, 2024

And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. It was for everyone – product marketing, SDRs who reported in marketing, marketing operations, and sales enablement. They didn’t hire a big branding agency or hire a research firm.

Sales Hiring 251

Sales Hiring Scale Technical Review Leadership 251

Tom Tunguz

MAY 1, 2023

As a company scales, founders transition sales to others. That achieves a few goals: Validate the value proposition first to ensure product-market fit. At this point, sales should optimize the sales funnel for maximum productivity : short sales cycles & larger contract values.

Scale 174

Scale Engineering Outsourced Development Sales 174

OpenView Labs

DECEMBER 10, 2019

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

SaaStr

MARCH 31, 2020

I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. I split out traditional marketing, so events, branding, that’s great. That’s just not measurable on the revenue scale. When you’re going up, you have no product market fit, okay?

Scale 132

Scale Scaling Sales Hiring Engineering 132

SaaStr

SEPTEMBER 7, 2022

What about moving from founder-led sales to building a sales team and scaling your revenue growth? Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit .

Sales Hiring 206

Sales Hiring Scale Revenue Sales 206

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. Well, if you’re Aruba, you go digital.

Scale 110

Scale Engagement Scaling Strategy 110

Tom Tunguz

NOVEMBER 9, 2019

Marketing expertise falls into three segments: product marketing, demand generation, and brand marketing. Each of these kinds of marketers have critical skills for a startup. But the reason many marketing hires fail is the business doesn’t hire the right expertise at the right time. Why is this?

Scale 215

Scale Startup Sales Recruiting Sales Hiring 215

SaaStr

MARCH 5, 2022

Process is a friend, not a foe, in order to scale. Migrating from the hyper-growth and chaos of the early days seeking product-market fit is critical to managing growth in customers, employees, products, and geographies. With scale comes complexity, and complexity requires clarity. Start-ups can be chaotic places.

Startup 257

Startup Leadership Innovation Scaling 257

SaaStr

JANUARY 7, 2021

Whether it was our interview with Podium’s Eric Rea on how he scaled with a team outside the Bay Area before it was really considered an option, or TripAction’s Megan Eisenberg on how to prioritize trade-offs in marketing without sacrificing pipeline, we’ve covered the gambit of relevant topics throughout the year. .

Scale 249

Scale Sales Hiring Scaling B2B 249

SaaStr

JUNE 19, 2023

My list of top advice founders never hear: Thanks for reading Scaling SaaS — from SaaStr! Watch it here: And only then … product-market fit. I know you want that fancy brand, that investor that seems to be so cool, to have it all. Dear SaaStr: What’s the Best Advice That Entrepreneurs Never Hear? Start there.

Scale 216

Scale Pricing Innovation Revenue 216

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. Well, if you’re Aruba, you go digital.

Scale 84

Scale Engagement Scaling Strategy 84

SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Venture Capital 218

Venture Capital Scale Technical Review Software Review 218

SaaStr

SEPTEMBER 11, 2020

They waited until $1b in ARR to go upmarket more, to add a much richer and broader product suite that took them out of “just” email. to get to real Product Market Fit. Mailchimp didn’t really have product-market fit until it went Freemium a full 2 years in. Brand matters, even very early.

Branding 353

Branding Software Scale Business Model 353

Tom Tunguz

MARCH 3, 2020

You might score each on a 1 to 10 scale. Product Marketing is the starting point for marketing. It includes: market intelligence: what are your competitors doing? Internal Comms: often forgotten, but important because every employee sells the business and contributes to the brand. Social: social media.

Underperforming Technical Team 292

Underperforming Technical Team Marketing Scale Social Media 292

Tom Tunguz

NOVEMBER 8, 2020

As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven. In the consumer World, consumer companies use luminaries to support a product.

Development 228

Development Marketing B2C B2B 228

SaaStr

FEBRUARY 16, 2021

As you approach $10m ARR, Initial Scale, money per se shouldn’t be an issue, other than the rate at which you can and should invest it. But the core business will be self-sustaining as long as you have happy customers, a mini-brand, and strong word-of-mouth, and second order revenue. So product-market fit is harder than ever.

Sales Hiring 300

Sales Hiring Scale Banking Engineering 300

Point Nine Land

JANUARY 9, 2019

Most marketing tactics (content, social media, events, etc.) can be approached from the performance or the branding angle. But you can also approach content marketing from a branding perspective and focus more on “awareness”: the emphasis is not on lead and revenue generation, but more on how your brand is perceived.

Branding 50

Branding Marketing Social Media SaaS 50

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. Well, if you’re Aruba, you go digital.

Scale 62

Scale Engagement Scaling Strategy 62

User Pilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. On a scale of 1-7, how satisfied are you with our product?

Payment Solutions 85

Payment Solutions SaaS Payments Payment Methods Payments 85

User Pilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Growth Marketing 98

Growth Marketing Marketing Customer Lifetime Value Scale 98

Intercom, Inc.

MARCH 30, 2022

In fact, 80% of online shoppers are more likely to make a purchase when brands offer personalized experiences. Survey while staying on-brand: Customize your surveys to match your brand’s look and feel for a truly hallmark experience. engaging with your product and brand. Neither can we.

Scale 129

Scale Mobile Engagement Branding 129

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. Show Introduction [00:01].

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

User Pilot

APRIL 18, 2023

The 4 types of customer satisfaction surveys are Net Promoter Score (NPS) surveys, customer satisfaction score (CSAT) surveys, customer effort score (CES) surveys, and product-market fit (PMF) surveys. Likert scale questions 2. Rating scale questions 3. Here are some best practices for collecting customer feedback.

Underperforming Technical Team 81

Underperforming Technical Team Scaling Onboarding Product Marketing 81

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Now organizations can customize demos at scale even easier. Start early! Show, don’t tell.

Sales Recruiting 99

Sales Recruiting Generative AI AI AWS 99

User Pilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Lifetime Value 84

Customer Lifetime Value User Experience Retention Scale 84