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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. You may have to sell while the trend is still hot, even if the market is down.

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How to Find the Best SaaS Billing Platform: A Complete Guide

Stax

In a saturated market, how do they distinguish themselves? Software-as-a-service (SaaS) businesses need to constantly evolve their offerings to stay fresh and relevant. They must engineer a well-rounded solution that makes handling subscriptions a breeze (and yes, it is as hard as it sounds).

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How to Analyze Customer Behavior and Improve In-app Experience

User Pilot

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? Customer behavior analysis helps you identify the most valuable users and personalize your marketing strategy to reach them. Design in-app strategies to improve retention based on the collected data. What is customer behavior data?

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. You can even put ads in market, linking to your existing site without localizing anything else, and get a really accurate view of inventory and interests.

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Top 4 Customer Analytics Software Solutions for SaaS businesses

User Pilot

Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software , you probably won’t be in business very long. If you’re looking for quality customer analytics software for your business, you’re in the right place. What is Customer Analytics Software? Best Customer Analytics Software 1.

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What is inbound marketing?

Baremetrics

Inbound marketing is the process of getting potential clients to find your company. Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Here too, Baremetrics can do all this for you.

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My First 16: Launching a New Category with Modern Treasury’s Dimitri Dadiomov

Andreessen Horowitz

In this episode, a16z partner Seema Amble talks with Dimitri Dadiomov, the co-founder and CEO of payment operations platform Modern Treasury, about the challenges of creating a new category, hiring for marketing before you hire for sales, and why developing new features is similar to birding. And that was the origin story.