SaaStr

MARCH 2, 2023

Dear SaaStr: When Do You Start to Develop a Brand in SaaS? At that point, you don’t have a world-famous brand or anything. But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. If your product costs $20,000 a year, your mini-brand might kick in around 100 customers.

Branding 238

Branding Development SaaS Investment 238

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Sales: Hiring any reps you wouldn’t buy from yourself. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Just do it!

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

JANUARY 9, 2023

Well at a practical level, many SaaS companies are doing a Strategic Sales & Marketing Retreat. What’s a Strategic Sales & Marketing Retreat? First, you tell marketing to only focus on initiatives that bring in revenue now, this quarter. Second, you slow or stop sales hiring. At least at first.

Scale 279

Scale Sales Hiring Venture Capital Marketing 279

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public.

AI 76

AI Customer Success Branding Pricing 76

SaaStr

FEBRUARY 7, 2024

Sales-assisted, product-led growth strategies that close Enterprise leads. To get the most efficiencies out of their marketing team and resources, Gorgias puts a big emphasis on using only high-quality data that they audit regularly. What are some strategies Gonto uses to create a positive product-led sales experience?

Scale 230

Scale Sales Hiring Strategy Marketing 230

SaaStr

SEPTEMBER 24, 2023

Last week we had a great one with Sarah Scharf, VP of Marketing of Vanta, check it out here. This week we have Jessica Gilmartin, Chief Marketing Officer of Calendly! #1. Jessica brings nearly 20 years of marketing and leadership experience to Calendly. What’s your core stack of apps today?

Marketing 259

Marketing Leadership Engineering Enterprise 259

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? No matter how compelling the brand seems to be. Not all, but most.

Sales Hiring 281

Sales Hiring Sales SaaS B2B 281

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. This leaves the sale of the business a lot more vulnerable to the market. Jump to highlights.

Software Review 144

Software Review Technical Review Development Team Review Branding 144

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Social Media Sales Advertising 130

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. With that responsibility, often there is a need to create content to assist with the sales education process.

Sales Hiring 106

Sales Hiring Marketing Sales Sales Enablement 106

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Branding 130

Branding Marketing AI Search Social Media 130

SaaStr

JUNE 8, 2021

The other day I met with a great founder doing about $40k in MRR that wanted to raise some extra money to “make sales more repeatable.” They want more “salespeople” and/or a magical VP of Sales to help them. Which they turn into 50 “MQLs” (marketing qualified leads). Not some sales magician.

Sales Hiring 272

Sales Hiring Marketing Sales Startup 272

SaaStr

JANUARY 12, 2021

The CEO basically is the VP of Sales and Revenue and Customer Success, with maybe a junior resource or two helping. And they realize, now that they’ve gotten here, that — it’s time to Go Bigger: That the CEO, not trained in sales, shouldn’t be the VP of Sales anymore. I tell them I absolutely agree.

Sales Hiring 271

Sales Hiring Scale Marketing Sales 271

Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Brand promise.

Branding 130

Branding Startup Software Sales Recruiting 130

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Branding 138

Branding Marketing Social Media Technical Review 138

SaaStr

NOVEMBER 28, 2020

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company.

Sales Hiring 310

Sales Hiring Scale Sales Marketing 310

SaaStr

AUGUST 4, 2021

There is a lot to do in marketing. But a new VP of Marketing will really only do 3 things. I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. How have you worked with the sales team in the past?

Interviewing 356

Interviewing Sales Hiring Marketing Branding 356

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Payment Methods 139

Payment Methods Branding Payment Services Payment Solutions 139

Predictable Revenue

JUNE 17, 2021

After many years observing the CRM market, he created Nimble, an award-winning social sales and marketing CRM for individuals and teams that is Ranked #1 in Overall Satisfaction by G2 Crowd. The post Building a Network and a Personal Brand that You Can Keep with You for Life appeared first on Predictable Revenue.

Branding 264

Branding Revenue Management Sales 264

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 237

Scale Sales Hiring Scaling Outsourced Development 237

Sales Hacker

AUGUST 2, 2023

Sales Hacker has been acquired by GTMfund. For those of you who don’t know, Sales Hacker was founded by Max Altschuler and GTMfund is his new company. We will be pouring more resources into building the best educational media company for all things sales and go-to-market. It’s an exciting and bittersweet day.

Branding 76

Branding Sales Innovation Education 76

Sales Hacker

AUGUST 2, 2023

Sales Hacker has been acquired by GTMfund. For those of you who don’t know, Sales Hacker was founded by Max Altschuler and GTMfund is his new company. We will be pouring more resources into building the best educational media company for all things sales and go-to-market. It’s an exciting and bittersweet day.

Branding 64

Branding Sales Innovation Education 64

SaaStr

JANUARY 20, 2023

The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. If a startup’s marketing and product teams merge their resources, they can fill industry gaps present in satisfying the target audience and enable more sales.

Technical Review 223

Technical Review Marketing Social Media Sales 223

SaaStr

NOVEMBER 7, 2023

Only the very best reps that have sold sales or marketing tools, which are very similar to the tools they use every day already, can sell vertical saas or developer tools. Sales reps mostly know how to sell sales and marketing tools. Sales is always hard, but it’s just very different at a top brand.

Sales Hiring 180

Sales Hiring Sales SaaS SMB 180

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 245

Scale Revenue Scaling Marketing 245

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 193

Payment Methods Marketplace as a Service Payment Solutions Payments 193

Predictable Revenue

JUNE 30, 2022

Shelby Dash and Kristina Clifford joined the Predictable Revenue podcast to discuss how to use comedy in your content marketing to drive brand awareness. The post How to Use Comedy To Drive Brand Awareness appeared first on Predictable Revenue.

Branding 147

Branding Content Marketing Revenue Marketing 147

Sales Hacker

AUGUST 2, 2022

Nirosha is the VP of Marketing at Influ2 , where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales. Subscribe to the Sales Hacker Podcast.

Branding 79

Branding Marketing Advertising Point of Sale 79

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends.

B2C 230

B2C Scale Marketing Sales Hiring 230

Buffer Resources

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. It’s easier to stand out among a handful of letters.

Branding 86

Branding Social Media Advertising Acquisition 86

SaaStr

JULY 29, 2021

As the sales landscape evolves and buyers grow more independent, it can be tricky for sales teams to figure out how to build trust and connect with their prospects. Create Trust and Stand Out in Sales. Yet many salespeople lead with logical product-heavy information during a sales pitch. But that’s not all there is to it.

Sales 246

Sales Social Media Marketing Branding 246

Tom Tunguz

MAY 1, 2023

When a startup is born, founders lead sales. Design partners, pilots, or founder-led sales - they have many names - these customers work with a startup to solve a problem. Said another way, founder-led sales are sales engineering sales, not account executive sales.

Scale 165

Scale Engineering Outsourced Development Sales 165

Buffer Resources

FEBRUARY 13, 2024

  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.    In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.

Social Media 102

Social Media Branding Systems Review Technical Review 102

Kellblog

APRIL 26, 2020

Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. What he said were six words that changed my career: Marketing exists to make sales easier. The only reason you need marketing is to help the second team do its job better.

Sales Hiring 133

Sales Hiring Marketing Sales Engineering 133