SaaStr

JULY 29, 2021

Do at least 20–30 customer interviews before you start writing too much code. At least, not until you have a brand. What you need until $20m ARR at least is more qualified leads, not brand strategy. That doesn’t mean a ton of custom software. Someone great at something core you aren’t: Sales, Engineering, Marketing.

Sales Hiring 300

Sales Hiring Sales Recruiting Interviewing Engineering 300

Intercom, Inc.

JUNE 10, 2020

These experiences, whether it is observing someone use your product, or interviewing them about your product, need to be wide ranging. The ability to ask perceptive questions is critical to running high signal interviews from which you can learn the most. For example, at Intercom we build customer communication software.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

Buffer Resources

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Social Media 116

Social Media Payment Methods Payment Solutions AI Search 116

SaaStr

FEBRUARY 9, 2021

Prior to joining Whereby, a browser-based video meeting platform, Bonnici was previously CMO of the world’s leading software review platform G2.com A globally-renowned digital marketing and sales leader, he sits down with Harry to discuss how to hire marketers at scale and how to use marketing to set your brand above the rest. ? ? ? ? ?.

Scale 157

Scale Scaling Sales Hiring Marketing 157

OpenView Labs

MARCH 6, 2020

But if you’re creating a new B2B SaaS product, odds are you’re filling a brand-new need you see in the market—or a unique mixture of needs. Think Salesforce’s messaging around “NO SOFTWARE” or Gainsight championing (maybe even creating) the role of Customer Success. The post We Explored 3 Product Positioning and Branding Failures.

Branding 52

Branding Interviewing B2B Market Research 52

User Pilot

JANUARY 29, 2024

Collect user feedback and conduct regular user interviews to understand users’ challenges and generate feature ideas. SaaS UX design focuses on creating an intuitive, user-friendly, and efficient interface that allows users to easily accomplish their tasks and goals within the software. What is SaaS UX design?

SaaS 105

SaaS Interviewing User Experience Onboarding 105

Totango

OCTOBER 7, 2021

In the SaaS industry, one of the best ways to get customer feedback is to see what customers are actually doing with your software product. Create emails for these types of occasions, and set up your customer success software to automatically send emails at the appropriate times. Conduct Customer Interviews. Click to download.

Software Review 101

Software Review Technical Review Interviewing Benchmarks 101

Neil Patel

JANUARY 11, 2021

Before you hit record and start carving out a slice of the podcast pie for your brand, you need somewhere to record, edit, and publish your episodes. With so many podcast software options out there, it can feel a bit overwhelming deciding what is best for you. 10 Useful Podcast Software Tools. Auphonic Pricing. On Second Watch??Podcast

Software 103

Software Cloud Pricing Mobile 103

SaaStr

NOVEMBER 8, 2022

Some companies have a recruiting team and a separate talent sourcing team to identify candidates for initial phone interviews, while others have hiring managers in charge of the end-to-end talent acquisition process. Like customer acquisition, talent acquisition is focused on recruiting. Stage 2: Employee Onboarding . Phase 1: Hiring .

Underperforming Technical Team 207

Underperforming Technical Team Technical Review Acquisition Company Culture 207

User Pilot

NOVEMBER 9, 2023

Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention. Reaching out to users for 1-on-1 interviews and getting more detailed feedback about their satisfaction levels. What is customer satisfaction?

Customer Lifetime Value 101

Customer Lifetime Value Software Review Interviewing Retention 101

User Pilot

APRIL 19, 2024

Interviews. This involves collecting new data directly from your target audience using various methods, such as surveys , focus groups, and interviews. These discussions can provide valuable feedback on products, perceptions of your company’s brand name, or opinions on competitors. Focus groups. Product trials.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Interview preparation template.

SaaS 104

SaaS Interviewing Pricing Market Research 104

SaaStr

DECEMBER 6, 2021

For example, Pagey, our mascot, ended up videobombing me during an interview with CNBC. Don’t forget other, less obvious tailwinds as well, like brand sentiment, word-of-mouth, and employee attrition. She’s a SaaStr veteran and has 25 years of experience, spanning mass consumer products to disruptive cloud and software solutions.

DevOps as a Service 223

DevOps as a Service Scale Cloud Interviewing 223

User Pilot

AUGUST 10, 2023

Relational NPS surveys are designed to gather information on the health of your brand identity and customer relationships. Invite passives to interviews to learn more about their expectations. This survey type is designed to gather information on the health of your brand identity and customer relationships. an invoicing app.

SaaS Payments 93

SaaS Payments Payment Solutions Software Review Interviewing 93

User Pilot

NOVEMBER 30, 2023

That’s whose problems you want to solve, Based on goals and audience, select a range of research techniques, like surveys , interviews, or user behavior tracking. User interviews/focus groups User interviews and focus groups are even more effective for collecting qualitative feedback from your users.

Interviewing 97

Interviewing User Experience Technical Review Trends 97

User Pilot

NOVEMBER 30, 2023

You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews. Interview existing customers Another good way to identify emerging market gaps is by interviewing your customers. Spotting market gaps: interview invite.

Underperforming Technical Team 102

Underperforming Technical Team Marketing Market Research Outsourced Development 102

Totango

OCTOBER 7, 2021

In the SaaS industry, one of the best ways to get customer feedback is to see what customers are actually doing with your software product. Create emails for these types of occasions, and set up your customer success software to automatically send emails at the appropriate times. Conduct Customer Interviews.

Software Review 71

Software Review Technical Review Interviewing Benchmarks 71

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

User Pilot

FEBRUARY 3, 2023

Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Build a customer journey map to make sure you’re hitting all the touchpoints and understanding how customers engage with your brand at every moment. Creating user segments in Userpilot.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Tom Tunguz

NOVEMBER 18, 2017

In the eleventh episode of Masters of Scale, Reid Hoffman interviews Peter Thiel. Sweetened, colored, carbonated water is a commodity virtually indistinguishable aside from the brand adorning the can or bottle. The same is true of coffee for caffeine cravers and gasoline brands for petrolheads. And software. transcript.

Scale 162

Scale Interviewing Startup Branding 162

User Pilot

SEPTEMBER 24, 2020

What to Look For in NPS Tools & Best NPS Software. In particular, you must ensure it features your own branding and not that of the service provider. Some of the cheaper NPS software out there forces you to compromise on customization for a lower price. The needs of brand new users and seasoned pros are very different.

Software Review 97

Software Review Churn Software User Experience 97

GetUplift

FEBRUARY 14, 2024

Though obviously using our own brand name hopefully and not theirs). Brands — and the messaging and copy experts behind them —do this because we convince ourselves our competitors probably know what they’re doing, or because we like what they’re doing and want to be the same. It’s a hard sell.

B2B 65

B2B Technical Review Payment Solutions Scale 65

SaaStr

FEBRUARY 27, 2020

We’re all human, so if brands can tap into a higher, more emotional meaning for us, we reward that with loyalty. At some point, if you want someone to buy your $100k software, you need to convince them of the function of your product. The benefits of both approaches are clear. However, emotional messaging can only get you so far.

Marketing 217

Marketing Interviewing Communication Branding 217

User Pilot

APRIL 17, 2024

Businesses collect customer insights through data monitoring, surveys , interviews, support interactions , and social media. User interviews : User interviews and focus groups are not as easy to execute as surveys, but they offer detailed, qualitative feedback. Business : $80/month. Scale : $171/month. Hotjar’s pricing.

AI Search 95

AI Search Social Media Cross-platform App Design (Application) Systems Review 95

Neil Patel

SEPTEMBER 14, 2021

However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. Many also partner with brands to promote products and services. For example, Ami imagines herself on a blind date with the Mandalorian in the Star Wars universe, or interviewing Godzilla. The History of VTubers.

Technical Review 106

Technical Review Software Review AI Social Media 106

Tom Tunguz

JANUARY 16, 2018

Price reinforces brand because price telegraphs whether a product is a premium product or a value product. In software, we typically see three pricing structures. 2 Part Tariff (2PT) - The analytics software has a base platform fee of $10,000 and each analytics event processed by the system costs $0.10 Why do we set prices?

Pricing 240

Pricing Market Research Interviewing Product Marketing 240

Neil Patel

JULY 5, 2021

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. When you produce an hour-long, high-quality interview , you’ve also produced several pieces of smaller, high-quality content. Here’s how. What Is Automated Video Creation? They can help.

AI Search 144

AI Search Social Media AI Branding 144

User Pilot

MARCH 21, 2024

We explored 10 of them, and they involve: Conducting customer research to understand customer behaviors and needs through surveys, interviews, and testing. This cycle involves many stages, each leading to a strong, lasting relationship between customers and the brand. Why is customer lifecycle management important?

Strategy 104

Strategy Software Review Social Media Engagement 104

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. The reality is that the best LinkedIn users are marketing machines. The ROI is insane.

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127

User Pilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. Record all your webinars so visitors and interested users can go over them later.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

OCTOBER 2, 2023

You can improve user onboarding with generative research by conducting interviews, usability testing, and user journey mapping to uncover issues. You can use exit interviews and surveys for generative research to improve customer churn by uncovering issues. User interviews further elevate the depth of these insights.

Interviewing 105

Interviewing Benchmarks Innovation Onboarding 105

User Pilot

MAY 30, 2023

User interviews Website analytics Product analytics , and more. For example, our salesperson may use your software to track and organize leads. For example, the software developer persona may be critical for a product handling API integrations while accounting for only 2% of your user base. What is their main goal?

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

User Pilot

NOVEMBER 29, 2023

A retention specialist needs to be proficient in an array of software across categories. Some of these include user behavior tracking tools, CRM software, feedback, and project management tools. Using surveys and interviews is a great way of getting deeper insights into customer problems. What is a retention specialist?

Retention 103

Retention Customer Lifetime Value Churn Outsourced Development 103

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But for the most part, it’s these traditional agencies that lead B2B brands straight into the garbage with an experience that no one wants.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

User Pilot

APRIL 8, 2021

Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software , you probably won’t be in business very long. If you’re looking for quality customer analytics software for your business, you’re in the right place. What is Customer Analytics Software? Best Customer Analytics Software 1.

Payment Solutions 52

Payment Solutions Software Review SaaS Payments Software 52

Intercom, Inc.

DECEMBER 21, 2021

In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Listen to the rest of the interview here. Listen to the rest of the interview here.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? You can also read a full transcript of the interview which has been lightly edited for clarity.

Venture Capital 211

Venture Capital Advertising Communication Branding 211