Buffer Resources

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Social Media 123

Social Media Payments Branding Payment Methods 123

SaaStr

FEBRUARY 1, 2025

When market pull is incredibly strong and your brand is #1, just hiring experienced folks may be enough. If they dont ask good, curious questions during the interview process I say pass for that reason alone. "The And its an old SaaStr theme: #1: You have to hire folks in sales where their last job was harder.

Sales Hiring 179

Sales Hiring Sales compliance Interviewing 179

Intercom, Inc.

AUGUST 13, 2020

The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform.

Scale 210

Scale Branding Social Media Technical Review 210

Buffer Resources

AUGUST 6, 2024

I quickly saw how much more impactful this approach was, how showing up for podcast interviews and other media opportunities and offering my unique expertise and point of view on PR and business-related topics made new clients much more excited to work with me.  What problems were you trying to solve?

Social Media 115

Social Media Business Leadership Sales Hiring 115

SaaStr

MAY 10, 2025

Many companies use the event to meet potential hires and conduct interviews on-site. Log into Mobille App For our AI-Powered “Who Do You Want to Meet” program at SaaStr 2025 is a brand-new, AI-powered networking initiative designed to help founders, investors, and revenue leaders connect with the right people.

AI 198

AI B2B Startup Interviewing 198

SaaStr

MAY 24, 2024

Many people in marketing and sales cross the line on LinkedIn, which can be detrimental to their personal brand. Jason Lemkin has interviewed some of the best founders on his podcast, SaaStr Annual. He approaches interviews with profound respect for the founders he interviews.

Sales Hiring 293

Sales Hiring Outsourcing Services Technical Review Scale 293

SaaStr

NOVEMBER 15, 2022

But I hadn’t really thought of them as a proxy for all SaaS companies until I saw the CEO’s interview from a few weeks back. Vista’s investments are older, established SaaS companies with brands. The companies they own a majority of are collectively at $24B (!) in ARR, so it’s second only to Salesforce in SaaS.

Cybersecurity 354

Cybersecurity SMB Interviewing Enterprise 354

Tom Tunguz

OCTOBER 4, 2021

A quantitative brand marketer for Redpoint might send this survey before and after a campaign to measure the impact of the campaign. Great brands score very highly on unaided recall. The typical audience increases its unaided recall to a brand after roughly 7 impressions [1]. Repeating yourself improves brand recall.

Venture Capital 279

Venture Capital Advertising Interviewing Branding 279

Buffer Resources

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Social Media 111

Social Media Compensation Technical Review Branding 111

Buffer Resources

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  If you're a brand, it helps showcase the results of your products or services. This could be an interview with you, a fellow creator, a member of your team, or a customer.

Social Media 117

Social Media Interviewing Branding Trends 117

SaaStr

APRIL 13, 2025

Brand Challenges Perhaps the most significant challenge is articulating what Rippling actually is. Brand messaging remains confusing – “The thing that we have found to be the most challenging about our business is the brand question of like, what is Rippling and how do we describe it,” Conrad reveals.

Sales Hiring 157

Sales Hiring Startup Underperforming Technical Team Cloud 157

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

Sales Hiring 299

Sales Hiring Sales Recruiting Interviewing Revenue 299

SaaStr

JULY 22, 2024

Way too often I hear a brand new VP of Sales say something like, “We’re not doing it this way anymore.” And Not Being Curious Enough Way too many VP of Sales candidates these days try to (1) turn every interview around to interviewing the founders back and (2) talking all about process. ” Lazy.

Sales Hiring 307

Sales Hiring Scale Sales Interviewing 307

Buffer Resources

SEPTEMBER 3, 2024

Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values.   To tag your brand, type “@yourcompanyname” A popup will appear, find the appropriate page or person, and click to tag. 3 153 15 0.4 0 7 2 34.5

Social Media 106

Social Media B2B Interviewing New CTO 106

Buffer Resources

JUNE 14, 2023

At its core, that’s what personal branding is – the cumulative efforts to communicate an individual’s work. In this article, we’ll walk you through a step-by-step framework for building your personal brand. What is a personal brand? What did make them different was how they communicated their work.

Branding 29

Branding Social Media Systems Review Consulting 29

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

Software Review 148

Software Review Technical Review Development Team Review Branding 148

SaaStr

JUNE 27, 2020

And, most importantly, infinitely stronger brands. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring a brand marketing firm. With way too strong processes and systems in place. Yes, Box is SaaS. But Box is at $500m in ARR. That’s not you. See prior point.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

MARCH 22, 2022

This requires effort from your entire organization, and Handshake VP, Employer Partnerships Jessica Peluso outlines some changes that you can make to your brand, and your application, interview, and offer process that will help find the talent you are trying to attract and hire. You have to work on your brand.

Sales Hiring 261

Sales Hiring Sales Recruiting Scale Sales 261

SaaStr

JULY 29, 2021

Do at least 20–30 customer interviews before you start writing too much code. At least, not until you have a brand. What you need until $20m ARR at least is more qualified leads, not brand strategy. Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. Great at engineering. More here.

Sales Hiring 313

Sales Hiring Sales Recruiting Interviewing Engineering 313

SaaStr

JANUARY 31, 2022

Selling with a brand vs. selling without a brand, and how it’s very different. Why you don’t do enough interviews. When you have to stop being an IC (Individual Contributor). When you have to stop being a VP. What the best VPs of Demand Gen do. When to hire which VPs, and why. And so much more!

SaaS 246

SaaS Interviewing Branding Scaling 246

Tom Tunguz

FEBRUARY 3, 2020

The market leader benefits from the strength of its brand. The brand’s strength eases prospecting work. Salespeople leverage the trust the brand has created. When you interview salespeople for your startup, do you consider their experience at a market leader or market challenger? How does that map to your business?

Sales Hiring 261

Sales Hiring Scale Startup Interviewing 261

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 131

Branding Social Media Interviewing Engagement 131

SaaStr

MAY 31, 2024

Jason recently interviewed a SaaStr superfan, and about 40 minutes in, the person said they didn’t want to do some of the work required for the job. Jason recently interviewed a SaaStr superfan, and about 40 minutes in, the person said they didn’t want to do some of the work required for the job. I’m out of here.”

Sales Hiring 302

Sales Hiring Sales Recruiting Marketing Scale 302

SaaStr

JUNE 13, 2021

Revolution in eCommerce Marketing: A Deep Dive with CEO Andrew Bialecki” One of our favorite interviews, talking about Klaviyo broke out in what seemed a crowded and mature space (email marketing). #4. Mark Roberge is back for Annual 2021 doing a brand new Masterclass! #10. “Klaviyo’s $9.5B

Scale 273

Scale Interviewing Enterprise Engineering 273

SaaStr

NOVEMBER 9, 2023

And, most importantly, infinitely stronger brands. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring a brand marketing firm. Those companies are way, way too big. With way too strong processes and systems in place. Hiring any reps who “don’t care about money”.

Sales Hiring 284

Sales Hiring Scale Startup Marketing 284

SaaStr

FEBRUARY 8, 2021

Hard to see when your brand is coming into its own. “A customer who tested the product and did a glowing user interview… then called me back to give more feedback” — Jason Weingarten, CEO/founder Yello. I recently asked on Twitter when folks knew their startup had something … great.

CTO Hire 347

CTO Hire New CTO CTO Healthcare 347

SaaStr

JANUARY 18, 2023

Instead, conduct thorough reference checks and recruit more qualified candidates to interview. During the interview process, make an effort to clearly understand the candidate’s qualifications and fit for the role. Lesson 8: Win on brand. You have to win on brand. Lesson 5: Find investors who act as partners.

Scale 246

Scale Underperforming Technical Team Scaling Interviewing 246

Buffer Resources

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. 💡 Are you an employee looking to build your own personal brand? What is employee advocacy? It's a win-win for employee and employer.

Branding 129

Branding Social Media Engagement Company Culture 129

Buffer Resources

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.  Share behind-the-scenes stories Audiences love to connect with brands (business or personal) on a deeper level.

Social Media 115

Social Media Trends Branding Engagement 115

SaaStr

JANUARY 10, 2024

Schultz explained: “So I always say, ‘Think about how many hours this search is going to take by the time you do the research, talk to candidates, do your outreach, interview candidates many times, do your back channel reference checks — all of that adds up. They didn’t hire a big branding agency or hire a research firm.

Sales Hiring 306

Sales Hiring Scale Technical Review Leadership 306

SaaStr

FEBRUARY 23, 2022

To illustrate how successful async adoption can be, Thomas highlighted four async success stories from real brands, and how async improved their business. Loom has spent time improving their hiring with async, with pretty impressive results: The company has a 93% satisfaction rate for their interview process. Here’s how they do it.

Scale 273

Scale Company Culture Interviewing Communication 273

Intercom, Inc.

JUNE 10, 2020

These experiences, whether it is observing someone use your product, or interviewing them about your product, need to be wide ranging. The ability to ask perceptive questions is critical to running high signal interviews from which you can learn the most. This is why when I run customer interviews, I always cover a lot of ground.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

SaaStr

SEPTEMBER 17, 2020

Director+ of Sales at Slack / Zoom / DropBox / Pick Your Brand Name SaaS Company. So when I meet a Candidate from Very Well Known SaaS Company, I add a few extra questions to my interview, and focus extra on some we always try to ask. I get sent this resume to review all the time. Took Hot Start-Up from $0 to $30m as VPS from Day 0.

Sales Recruiting 313

Sales Recruiting Sales Hiring Sales Interviewing 313

Buffer Resources

OCTOBER 17, 2024

But what if small business owners could grow their audience and deepen trust in their brand by borrowing a page from the nonprofit playbook? They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs. The result was always disappointing.

Social Media 115

Social Media Business Scale Marketing 115

SaaStr

DECEMBER 6, 2021

For example, Pagey, our mascot, ended up videobombing me during an interview with CNBC. Don’t forget other, less obvious tailwinds as well, like brand sentiment, word-of-mouth, and employee attrition. What’s going to change? Are those changes positive? Will they help you to scale? Or will those changes get in your way?

DevOps as a Service 274

DevOps as a Service Scale Cloud Interviewing 274

SaaStr

MARCH 27, 2022

Interview at least 20 potential customers. Forget the value-add, and the intros, and the rolodexs, and the brand and the cool office in South Park. Even if it means a lower valuation, or less of a brand. But give your “get it off the ground” phase an extra few months to find a truly great co-founder. 3. Go For It.

Sales Hiring 362

Sales Hiring Scale Venture Capital Startup 362

Buffer Resources

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 126

Branding Social Media Consulting Content Marketing 126