User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.

Engagement 98

Engagement Metrics Scale SaaS 98

Sales Hacker

AUGUST 18, 2022

After implementing, onboarding and working with hundreds of clients on aligning their Outreach instances to drive revenue efficiency, the Outbound Funnel team is sitting down with SalesHacker to share key concepts on how to make sure your investment in Sales Engagement Platform delivers on its ROI. You’ll Learn.

Branding 81

Branding Onboarding Engagement Investment 81

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Engagement 96

Engagement Strategy SaaS Scale 96

Blulogix

FEBRUARY 19, 2024

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Retention, on the other hand, focuses on maintaining these subscribers over time, turning them into loyal advocates for your brand.

Retention 52

Retention Engagement Strategy AI Search 52

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Social Media Sales Advertising 130

SaaStr

DECEMBER 10, 2023

On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong’s Marketing efforts from zero to hundreds of millions in revenue. This week we have Udi Ledergor, Chief Evangelist at Gong! #1.

Leadership 307

Leadership B2B Branding Revenue 307

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Ways Brands Can Use Instagram Live Rooms.

Branding 133

Branding Social Media Interviewing Education 133

Neil Patel

JANUARY 17, 2022

The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Personalized marketing is also one of the best ways to engage customers between channels and send more relevant marketing messages. Different Types of Personalized Marketing.

Branding 130

Branding Marketing AI Search Social Media 130

Neil Patel

NOVEMBER 23, 2020

The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. Founder Alana Mitchell already had $3 million in annual revenue, but she knew there was room for improvement.

Branding 138

Branding Marketing Social Media Technical Review 138

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. Push support to drive revenue. Could this trend be changing?

Revenue 223

Revenue Scale AI Search Customer Support 223

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Engagement 80

Engagement Strategy SaaS Customer Lifetime Value 80

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically.

Branding 144

Branding Scale Social Media Engagement 144

User Pilot

MARCH 20, 2024

This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth. TL;DR Software monetization helps generate revenue using various new business models to reinvest in development and enhancements.

Software 59

Software Revenue Strategy Advertising 59

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. If you’re sending a marketing personality a letter, even if you think she’s real, you’re one engaged customer. Brand Voice is Critical to Brand Loyalty. How does this all fit within their brand voice?

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Blulogix

FEBRUARY 16, 2024

Streamlining Success: What is the Role of Automation in Customer Lifecycle Management for Recurring Revenue? Automation , in this context, emerges as a critical tool, enabling businesses to effectively manage customer relationships from initial engagement through to retention and beyond.

Payments 52

Payments Payment Services Revenue Management 52

Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll also show you how technology can help you automate your engagement strategy. Reward Customer Loyalty.

Engagement 62

Engagement B2C Technical Review Retention 62

Sales Hacker

SEPTEMBER 2, 2023

So that has many of us questioning which direction we should be heading toward in our modern day revenue tech stack? Which AI tools are going to make revenue operators’ lives immensely easier? Where do you think revenue technology is heading? —- Robert Simmons – VP of Sales A lot more automation and AI.

AI 78

AI Revenue Scale ChatGPT 78

User Pilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty.

Branding 74

Branding Social Media Acquisition Advertising 74

User Pilot

MARCH 30, 2022

Adoption vs engagement metrics: how are they different or are they the same? Product adoption and customer engagement are not the same. Thus, the metrics you use to track adoption and engagement should be different. Your customers must stay engaged with your product so you can earn revenue from your SaaS company.

Engagement 90

Engagement Metrics Scale Software Review 90

TrackStreet

FEBRUARY 16, 2024

While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. This article shares the foundations of MAP policies that you need to know as a brand owner or manufacturer. Why is MAP Policy Pricing Important for Brands?

Branding 40

Branding Technical Review Advertising Systems Review 40

Buffer Resources

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    Frustrated with the slim returns from YouTube Ad revenue, they switched to a specialized video monetization platform and set up a paid membership model.  Whatever it is, note it. 

Payments 71

Payments Payment Methods Social Media AI Search 71

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

User Pilot

AUGUST 18, 2021

Why is it important to measure customer engagement in your product? For SaaS companies, this can help to get insights into customer interactions with your product and brand which tells you what brings value to your customers. Measuring customer engagement helps improve retention , account expansion , and product advocacy.

Engagement 98

Engagement Retention Software Review SaaS 98

Teamgate

JANUARY 6, 2020

It is now have become the real deal when it comes to revenues of any sustainability of the business. In this blog, we are going to learn about lessons learned from 2019 to be implemented in 2020 for better customer engagement. Talking to the customer is by far the best way possible to increase customer engagement.

Engagement 94

Engagement Scale Software Review Branding 94

Sales Hacker

OCTOBER 11, 2021

Sales teams feel constant pressure to speed up time-to-revenue and quickly close deals. To help take some of the pressure off, companies focus on technology investments to help their sales teams increase win rates and accelerate revenue while automating a lot of the tedious, manual processes that prove to be a bottleneck in the sales cycle.

Payments 85

Payments Payment Services Revenue Payment Solutions 85

Sales Hacker

AUGUST 2, 2022

Nirosha is the VP of Marketing at Influ2 , where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales. In this episode, we’ve got Nirosha Methananda with us.

Branding 77

Branding Marketing Advertising Point of Sale 77

Sales Hacker

MARCH 17, 2021

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make. And why blame them?

Scale 93

Scale Revenue Startup Sales Recruiting 93

SaaStr

AUGUST 19, 2023

When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat. To learn more about Launch’s programs or the Canadian Startup Visa, visit [link] Content Allies helps B2B companies build revenue-generating podcasts.

Software 197

Software Business Social Media Government 197

CustomerSuccessBox

APRIL 7, 2022

It’s undeniable that the SaaS model works differently and attracts revenue on a monthly or annual basis, unlike the on-premise software that deals with one-time payments. But with effective customer success, it’s possible to attain those extra gains from the SaaS revenue model. Stay tuned and read on to incur extra SaaS revenue.

Customer Success 98

Customer Success Payments SaaS Payments Revenue 98

Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. For instance, here are some points you need to consider: Do you want your Black Friday ad campaign to be visually engaging?

Revenue 125

Revenue Social Media Scale Advertising 125

Buffer Resources

APRIL 19, 2023

Within nine months of launching my company I was able to quit my full-time job and go all in, and now, just two years later, I’ve achieved multi-six-figures in revenue. My organic approach didn’t slow me down either. There have also been some monetary investments.

Outsourcing Services 98

Outsourcing Services Investment Social Media Revenue 98

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. The first is Outreach , the first and only engagement and intelligence platform built by revenue innovators for revenue innovators.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. How to turn your marketing department into a revenue generator. Turning a marketing department into a revenue generator [15:44]. We grew top line revenue by 54% in a year.

Revenue 80

Revenue Sales Hiring Marketing Marketplace as a Service 80

Sales Hacker

JULY 12, 2021

For years, the work of many revenue operations (RevOps) teams have largely been determined by immediate customer needs. For organizations undertaking their first revenue operations initiative, this reactive approach is natural and necessary. The popularity of revenue operations should come as no surprise.

Revenue 83

Revenue Outsourced Development Systems Review Customer Success 83

Totango

SEPTEMBER 26, 2019

It’s simple: engaged users are more likely to stick with your brand. But heightening user engagement to compel renewals year after year isn’t so simple. And if you’re struggling to raise engagement and retention rates through separate initiatives, you may have trouble raising either.

Retention 60

Retention Engagement Systems Review Software Review 60

SaaStr

MARCH 2, 2023

Hook accurately predicts revenue growth from your customers. We use data science to identify your highest-value customers, how to keep them and maximize revenue. We do this by mapping out risk or upsell opportunity with automated engagement results for every customer. Ready to start boosting revenue?

Scale 213

Scale Technical Review Software Review Machine Learning 213

Totango

MAY 29, 2019

When consumers decide which brand of product to purchase, they pick the one they have the strongest relationship with. As such, it’s critical that customer success teams emphasize the use of regular customer engagements to keep the customer relationship strong. Customer Engagement Objectives to Strive For.

Engagement 63

Engagement Social Media Branding Enterprise 63