What is a MAP Policy and Why It’s Important for Brands (+ FAQs)
TrackStreet
FEBRUARY 16, 2024
While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. This article shares the foundations of MAP policies that you need to know as a brand owner or manufacturer. Why is MAP Policy Pricing Important for Brands?
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