How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners
SaaStr
NOVEMBER 30, 2023
Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. Because founder-led sales worked really well for most of the early stages, but you eventually start running out of juice around $15M ARR.
Let's personalize your content