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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. Because founder-led sales worked really well for most of the early stages, but you eventually start running out of juice around $15M ARR.

Scale 224
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How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video)

SaaStr

CIPIO Partners is a pan-European growth equity firm and early growth investor, primarily in software and software-enabled models. How CAC targets drive GTM strategies: If Your CAC Target Is Low You’ll likely focus on small-to-medium businesses and use tools like inbound sales and low-touch or no-touch self-service.

Scale 220
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The Best SaaS Blog Posts and Resources Library

Chart Mogul

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

Scale 52
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Sales tactics like cold calls often have a low conversion rate. Austin’s F1 track.

Scale 93
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The Top 10 Pieces of Advice I’d Give to My Younger CEO Self

SaaStr

Build a thoughtful model. But some of them grow as they mature. Mark is one of the most talented natural sales leaders I know). “Go visit your customers and prospects.” Venture capital is incredibly important, and for many of us, a huge enabler of success. Interview at least 20 potential customers.

Scale 360
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12 Customer Success predictions and trends for 2023

ChurnZero

Fourth, CS enablement will turn into a top priority as leaders look to strengthen their existing talent in lieu of adding to it. These technologies are at an early stage of development but maturing quickly, and the sky’s the limit on what it can do. What other changes are coming down the pike for Customer Success?

Trends 98
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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

Application SaaS has matured and increasingly there are fewer niches available to build large businesses. One smart way to build a US presence is to hire a GM, ideally someone who could run an important function like sales or marketing besides being responsible for US operations. The US is an extremely competitive talent market.

Scale 208