User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? This is a question every customer success manager must address in order to turn free users into paying customers. TL;DR The free trial conversion rate is the percentage of users that upgrade from a free trial to a paid account.

Strategy 94

Strategy SaaS Payments Payment Solutions Payment Methods 94

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. SaaS companies must prepare to utilize the growth period and tackle the fluctuations in the rest months.

Metrics 97

Metrics Customer Lifetime Value Benchmarks Churn 97

User Pilot

APRIL 10, 2023

Could freemium work for your SaaS business? And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Book the demo !

Strategy 91

Strategy SaaS Onboarding Marketplace as a Service 91

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. With Baremetrics Trial Insights , you can track new trials and active trials. Check our own Baremetrics free trial here and start keeping track of your trial metrics.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

SaaStr

MAY 21, 2020

It took me a little while to see activation rates as literally one of the 3-4 most important metrics in SaaS, but it probably is. I don’t have a perfect metric, but after working on this with a dozen+ SaaS companies recently, I have a simple heuristic: 90% or more of your customers need to activate in the shortest practical time.

Churn 270

Churn B2C Metrics B2B 270

Incredo

DECEMBER 3, 2019

We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Totango

JUNE 28, 2021

A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy. A freemium strategy uses a free version of a SaaS product to promote a premium version. What Is a Freemium Strategy?

Strategy 89

Strategy Technology Onboarding Branding 89

User Pilot

MAY 17, 2023

So if you’re wondering what to include in a survey intro, keep reading this article as we cover the best practices and analyze some real-life examples you can learn from. The best practices for writing a great survey introduction include: Keeping the copy short and on point. the first page) or the CTA button (e.g.

Software Review 93

Software Review SaaS Scale AI 93

Incredo

DECEMBER 3, 2019

We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

SaaStr

JUNE 30, 2020

Made it easier to get into a free trial. Both were updated with a lot of best practices. I see so many SaaS companies do some A/B tests in ad campaigns and even in feature flags, but not on their marketing website. Which SaaS companies do good case studies? Vs a more horizontal play before.

Scale 198

Scale Marketing Startup Enterprise 198

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? To successfully implement PLS in your SaaS, you need a product that can sell itself, resources to support the necessary teams , solid data infrastructure, patience to let users explore the product themselves, and help, not sell mentality. Let’s dive right in!

Scale 104

Scale Sales Software Review Retention 104

User Pilot

DECEMBER 22, 2023

This could be a CTA button prompting them to sign up for the free trial or a modal encouraging them to upgrade their plan based on their usage. Localize UX messages for different audiences The odds are that the user base of your SaaS product is spread all over the place. Then watch which performs the best.

AI 104

AI Scale User Experience Onboarding 104

User Pilot

APRIL 20, 2023

Nailing the product adoption process will help boost free-to-paid conversion rates , improve customer retention , and boost customer loyalty. The product adoption process itself has several key stages: awareness, interest, evaluation, trial, activation , and finally adoption itself. You can’t build a business on free trials.

Customer Lifetime Value 85

Customer Lifetime Value Onboarding Retention Innovation 85

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. There’s no simple answer to this question. Book the demo!

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

User Pilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. SaaS Product Launch Phases. Why is a successful product launch essential for a SaaS company?

Metrics 97

Metrics Scale Software Review Retention 97

User Pilot

FEBRUARY 3, 2023

In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Here are the reasons you should care about it: Increase free to paid trial conversions If you offer a free trial , onboarding is where trial users get to experience your app for the first time.

Education 98

Education Onboarding Customer Success Engagement 98

User Pilot

JANUARY 17, 2023

As it allows you to convert free trial users into paying customers, it unlocks upsell opportunities and drives long-term customer retention. If your SaaS offers a demo or a free trial, value realization can be the decisive moment when a user decides to convert into a paying customer. The reason is simple.

Software Review 98

Software Review Technical Review Technical Advisors SaaS 98

User Pilot

JANUARY 26, 2023

Wondering how to run a successful SaaS onboarding process to make sure you are setting users up for success from the start? Here’s your best chance to explain how your product meets your customers’ needs and solves their problems. In this article, we cover: What SaaS customer onboarding is and why it’s important.

Onboarding 98

Onboarding SaaS Customer Support Engagement 98

User Pilot

MARCH 23, 2023

Looking for the best NPS survey template to personalize? In this blog post, we’ll discuss different NPS survey questions and best practices to collect valuable feedback from your customer base. Want to see how it works in practice? Keep reading! Run A/B tests of your surveys to see which ones get better responses.

Software Review 96

Software Review Benchmarks Branding Growth Marketing 96

User Pilot

FEBRUARY 26, 2023

In this article, we compiled a list of questions for getting actionable feedback along with a few best practices for creating customer retention surveys. Best practices for creating customer retention survey: Segment your audience to ask audience-specific questions relevant to their experience.

Retention 98

Retention Scale Underperforming Technical Team Churn 98

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. What Is a SaaS Customer Journey? What Are the Stages in a SaaS Customer Journey?

SaaS 110

SaaS Software Review Technical Review Onboarding 110

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. SaaS go-to-market plans can be used in several use cases.

Strategy 94

Strategy Marketing SaaS Customer Lifetime Value 94

User Pilot

MARCH 1, 2022

Looking for ways to bring back inactive users for your SaaS? In this article we’ll go over: how to define an inactive user -SaaS- (hint: it’s not just a user that hasn’t logged in). The end-of-trial email. Pro tip: Use segmentation to welcome back churned trial users. What is an inactive user?

Engagement 98

Engagement SaaS Social Media Churn 98

SaaStr

MAY 19, 2020

Luckily, there is also no shortage of SaaS innovators in the digital health space, dedicated to “curing” the healthcare industry. Ironically, this makes it difficult for the app to best fulfill its purpose—which is to improve the processes to be more efficient in the first place.

Artificial Intelligence 283

Artificial Intelligence Machine Learning Healthcare Technical Review 283

CloudGeometry

MARCH 3, 2022

When developing a SaaS product plan, it’s important to recognize two foundational principles. First, SaaS is a business strategy, not a technology strategy. Second, there is no one-size-fits-all SaaS architecture (the second principle is a corollary of the first). So why put it on our shortlist? More on that below.

Well Architected Framework 130

Well Architected Framework VPCs (Virtual Private Cloud) SaaS Cloud 130

Baremetrics

SEPTEMBER 14, 2021

This article will dive into the main principles of accounting for SaaS. The Baremetrics blog has a ton of articles about accounting, so be sure to check out some of our other favorites! Sign up for the Baremetrics free trial and check it out here: Table of Contents. can drive massive swings in cash flow.

SaaS Payments 93

SaaS Payments Payment Services Payments Payment Features 93

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. A customer engagement strategy is an action plan for promoting active client use of your SaaS product.

Engagement 76

Engagement Technical Review Software Review Enterprise 76

User Pilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. A premium (reverse) trial is another method to increase customer perceived value. The metric is also used to predict customer churn.

SaaS 104

SaaS Interviewing Pricing Market Research 104

Totango

MARCH 26, 2021

In today’s cloud-based environment, SaaS business models have increased awareness of how the pre-sales and post-sales phases form a unified experience from the customer’s perspective. Onboarding: your new customer takes their first steps towards becoming an active user deriving practical value from your SaaS product. Onboarding.

Customer Lifetime Value 66

Customer Lifetime Value Social Media Travel Onboarding 66

Intercom, Inc.

JULY 31, 2019

Simply put, chatbot marketing is the practice of using bots to engage your prospects and customers, either on your website or in your app. If you offer free trials, bots can offer help to users who haven’t completed their setup and check in with people whose trials are about to end. What is chatbot marketing?

Marketing 177

Marketing Pricing Headcount Engagement 177

User Pilot

FEBRUARY 7, 2023

In this article, we’re going to dive deep into the types of in-app messaging, five best practices, and four real-world examples from successful SaaS brands. Modals are great at attracting attention but, because they take up so much space, it’s best to use them scarcely to avoid being too intrusive.

Communication 98

Communication Onboarding User Experience Retention 98

User Pilot

OCTOBER 19, 2021

Although best known for its analytics , Pendo features two other toolsets that are of value to product marketing teams. These features are of excellent quality overall, but could be more user-friendly and lack NPS in the free trial. A quick look at Pendo's free trial.

Retention 96

Retention Onboarding Engagement Churn 96

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. Coming from data and engineering backgrounds, most SaaS founders know that good decisions require good data, and great decisions require as much good data as you can find. But how many SaaS financial metrics are you really tracking?

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95

Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?

Scale 74

Scale SaaS Underperforming Technical Team Social Media 74

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Incredo

NOVEMBER 21, 2019

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. So SaaS affiliate marketing partners have a huge audience to convince and convert. 5) Everyone minds his own business.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139