User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 91

Product Marketing Management Marketing Customer Lifetime Value 91

SaaStr

FEBRUARY 15, 2024

Enterprise software–at all stages and check sizes–with a focus on SaaS, Security, Infrastructure and, of course, with an integrated AI strategy. It’s a gift of a lifetime to be in a position to help founders and their executive teams realize their dream of building and scaling a successful company.

Scale 253

Scale Software Review Payment Features AI 253

Buffer Resources

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.  Here's how: Unfilled positions. What’s your most popular newsletter or blog?   Limited staff resources.

Technical Review 110

Technical Review Startup Social Media Marketing 110

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 283

Scale Sales Hiring Sales Marketing 283

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. Customer Success Operations 101: Drive Productivity with Purpose, People, and Process. Today, you’d be hard-pressed to find a high-velocity sales, marketing, or product team without a designated operations function. 11 th Fastest Growing of G2 Products.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 245

Scale Sales Hiring Strategy Marketing 245

SaaStr

DECEMBER 14, 2022

In 2022, SMBs have had to develop strategies that drive the most value and be more efficient with their capital. Despite starting as a marketing automation company, HubSpot has since evolved into a CRM platform positioned to aid SMBs in navigating various challenges. Think of free products as the front door for your product.

Scale 241

Scale SMB Scaling Innovation 241

SmartKarrot

OCTOBER 28, 2021

You will have to come up with ways to position your SaaS product in a way that grows faster and reaches out to more customer base. That is when positioning is extremely crucial for the success of a company. It is all about finding the right angle and the right marketing strategy to go along with it. contact-form-7].

Strategy 10

Strategy SaaS Social Media Marketplace as a Service 10

Totango

FEBRUARY 9, 2024

The defense maintains a good field position and prevents the opposing team from scoring points, while the offense orchestrates smart plays to gain additional yards and score points. It ensures your business maintains a strong field position, denies any losses, and fortifies your financial end zone. Calculate it! Calculate it!

Retention 109

Retention Underperforming Technical Team Software Review Churn 109

SaaStr

SEPTEMBER 19, 2023

Some of the changes we’ve seen in the last year or two include: CAC reduction Headcount optimization Price complexity Quality of revenue A different environment means a different strategy, and Notion Capital lays out four business model changes that could be helpful based on what peers are doing. You don’t want to be there.

Business Model 269

Business Model SaaS Payments Payments Headcount 269

SaaStr

FEBRUARY 3, 2023

4/ Our product was truly viral — and we did invest a lot there in ease-of-use and viral propagation at the product level. After we got cash-flow positive, we ramped up hiring and spend, and doubled not too long thereafter. Still, it did work, and the business was always cash-flow positive thereafter.

Sales Hiring 258

Sales Hiring Acquisition B2B Investment 258

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Jonathan joined Toast as the SVP of Sales in 2017. The takeaway?

Payment Methods 211

Payment Methods Acquisition Scale Payments 211

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You have a thorough content promotion strategy. You have a leak in your SEO strategy. The first step with any strategy is to set goals. After all, you’re doing everything right.

Technical Review 145

Technical Review Social Media Trends Engineering 145

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. To prevent it.

Retention 90

Retention Metrics Strategy Scale 90

ChurnZero

DECEMBER 27, 2019

I f ChurnZero were to release a greatest hits compilation of our top content, milestones, and life events in 2019, this blog post would be it. With over 70+ published blogs this year, we whittled down our list to the ten most popular posts from the ChurnZero team and friends. . Top 10 Blog Posts from 2019 .

Technical Review 64

Technical Review Software Review Churn Customer Success 64

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth.

Acquisition 104

Acquisition Strategy Social Media Underperforming Technical Team 104

User Pilot

MAY 1, 2024

Are you planning to build a community for your product but are intimidated by the amount of work needed? Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Why building a community is important for brand loyalty?

Branding 79

Branding Social Media Acquisition Advertising 79

Totango

DECEMBER 7, 2023

In Part 1 of our “Harmonizing the Hustle between sales and customer success” podcast series with the Customer Success Collective, Chris Dishman , SVP of Global Customer Success at Totango, drilled into the unique ability CS has in aligning cross-functional partners—sales, product, and marketing—to the opportunities that can drive customer value.

Revenue 90

Revenue Sales Customer Success Technical Review 90

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Strategy 98

Strategy Marketing Social Media AI Search 98

Blulogix

MARCH 21, 2024

Far beyond the initial capture, the art of retaining customers demands a nuanced, ongoing engagement strategy that nurtures and expands the customer relationship over time. Today’s post digs deep into the strategies that fortify customer retention, turning fleeting interactions into enduring partnerships.

B2B 52

B2B Subscription Payment Features Retention 52

User Pilot

AUGUST 5, 2023

Are your NPS passives holding your product or service’s growth back? NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Passives give a score of 7 – 8 and are moderately satisfied with your product but lack the passion of the promoters.

Scale 95

Scale Retention User Experience Strategy 95

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 103

B2B Development Team Review Software Review Marketing 103

Totango

JANUARY 22, 2024

At the intersection of product, customer, and business insights, CS is uniquely positioned to steer businesses through these changing environments. 2024 will be a pivotal year for business leaders to lean into CS as a core C-suite partner for defining strategy and the path to growth. Retention is the new acquisition.

Customer Success 95

Customer Success Generative AI AI Scale 95

User Pilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 96

ChatGPT Management Underperforming Technical Team Technical Review 96

Neil Patel

DECEMBER 26, 2022

Have you ever looked back at your old blog posts and thought, “wow, that really needs an update”? Evergreen content is an important part of any content marketing strategy. Standard blog: A conversational, yet informative, blog post that offers high-level information to curious readers. It ranks for 2.6K It ranks for 3.8K

Content Marketing 98

Content Marketing Travel Data Marketing 98

How To Buy Saas

MAY 2, 2024

In this blog, I will explain to you all the features and functionalities of Interakt and also suggest the top 7 Interakt alternatives that you must check out before you take your pick. Through the various robust features that Interakt offers, you can create compelling marketing strategies to generate more engagement and ROAS.

Engagement 40

Engagement Payments Payment Solutions Payment Methods 40

User Pilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Book a demo now.

Scale 88

Scale Scaling Technical Review SaaS 88

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. Benefits of understanding customer intent Identifying the spoken and unspoken intent behind every interaction will position you to better service customers, improve their experience , and increase stickiness.

Scale 100

Scale Underperforming Technical Team Churn Trends 100

Buffer Resources

MAY 2, 2024

  This experience is a powerful reminder of the opportunities that await when you match great content with the right monetization strategy. Identify a goal that would positively impact your life. Simon Sinek’s work on what moves people to deliver their best work is based on research about the power of positive emotions. 

Payments 74

Payments Payment Methods Social Media AI Search 74

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty.

Social Media 90

Social Media Sales Funnel Acquisition Retention 90

Totango

FEBRUARY 23, 2024

The first months in a leadership position are critical to setting the tone for your future with the organization. Karen has a unique story as she joined Totango right after the company updated its positioning narrative and completed a brand refresh. years on average.

Leadership 98

Leadership Investment Branding Customer Success 98

User Pilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Start building your localization strategy by identifying the right market. Track where most of your current customers come from or where similar products are successful. You decide to localize the product.

SaaS Payments 88

SaaS Payments Outsourcing Services Payment Solutions Payment Services 88

Neil Patel

JANUARY 25, 2021

How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop. How will new customers find your store with thousands of similar offerings?

Payment Methods 135

Payment Methods AI Search Artificial Intelligence Social Media 135

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Marketing 80

Marketing Customer Lifetime Value SaaS Advertising 80

Totango

SEPTEMBER 6, 2022

A quarterly business review (QBR) gives you four opportunities per year to showcase the value your product delivers to customers. For a SaaS company, an excellent QBR strategy can help you ensure you’re providing a product experience that will make customers want to renew their subscription during renewal time. What Is a QBR?

Technical Review 106

Technical Review Software Review Business Scale 106

User Pilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. Therefore, you need a solid product launch plan to ensure your product isn’t among the 95% of new products that fail each year.

ChatGPT 90

ChatGPT Social Media AI Market Research 90