SaaStr

DECEMBER 14, 2022

By 2021, the market witnessed a frenzied phase to add point solutions. In 2022, SMBs have had to develop strategies that drive the most value and be more efficient with their capital. Moving from Automation to CRM. HubSpot, for example, provides both: Blog content, academy classes, and community. The Potential of Free.

Scale 240

Scale SMB Scaling Innovation 240

SaaStr

OCTOBER 13, 2023

Now, let’s look at some tried and true strategies that worked for Expensify, and maybe they’ll show you that you can have your cake and eat it, too. Strategy #1: Iterate Using Real User Feedback Make it a habit to iterate on your product using real user feedback. It’s pretty obvious that your biggest ally is your product.

Outsourcing Services 261

Outsourcing Services Sales Hiring Scale SaaS 261

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 282

Scale Sales Hiring Sales Marketing 282

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) Automating your lead generation. We love that this blog focuses on helping hard working teams be successful by delivering great advice and strategies from sales development leaders, social innovators, and even neuro-linguistic programming specialists!

Sales 79

Sales Technical Review Outbound Sales Team Interviewing 79

SaaStr

AUGUST 19, 2023

Is a good product enough to win in the market today? In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk.

Software 212

Software Business Social Media Government 212

SaaStr

JULY 6, 2022

So how can you break into the market successfully? into one inbox, automates repetitive tasks, supports collaboration, and delivers analytics to track key performance metrics. So until I had written my first blog post, I had sold my first product, I had hired my first salesperson, etc., And so, the idea for Front was born.

Enterprise 231

Enterprise Sales Hiring Social Media Communication 231

SaaStr

OCTOBER 5, 2023

But HubSpot is a platform today, from Marketing to Sales to Service to CMS — a true Customer Platform: Its first product is the most mature — its Marketing Hub is growing 20%, vs CRM at 30% and Service at 40%. It’s now adding more new bookings than HubSpot Marketing Hub. of the $2B total ARR for HubSpot.

Marketing 236

Marketing SMB Scale Revenue 236

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Technical Review 108

Technical Review Startup Social Media Marketing 108

Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects.

Social Media 52

Social Media Systems Review Technical Review Software Review 52

Blulogix

MARCH 24, 2024

Customizing Engagement Across Segments: Personalized Interactions: Develop engagement strategies that are finely tuned to the distinct characteristics and needs of various customer segments, ensuring that support and guidance are both relevant and impactful. Recurring & Usage Billing Navigating the Maze of Customer Success: 1.

B2B 86

B2B Subscription Payment Features Customer Success 86

SaaStr

AUGUST 27, 2023

This week we have marketing guru Sydney Sloan, previously CMO at Salesloft and now CMO at compliance leader Drata! #1. 6Sense to implement our Account Based strategy with our sales #3. I think this has replaced *almost* the need for marketing automation platforms. What’s your core stack of apps today?

compliance 231

compliance Engagement Strategy Marketing 231

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. The lack of joint efforts in planning and strategy created fragmented attempts at campaigns and conversions.

Enterprise 272

Enterprise Marketing Sales SaaS 272

Blulogix

APRIL 9, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Integration and Automation: Scaling Your Business Efficiently In subscription-based business models, particularly those operating within the digital space, managing digital inventory emerges as a critical yet complex task.

Scale 52

Scale Subscription Payment Features B2B 52

Buffer Resources

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall. What sets you apart?

ChatGPT 125

ChatGPT Social Media Interviewing Content Marketing 125

SaaStr

DECEMBER 17, 2023

Momentum powers a ton of automations between SalesForce, Gong and Slack for us. It allows us to deliver reminders, call summaries, suggested next steps, custom prompts and easy to follow workflows directly to our market facing teams and leadership. Momentum.io – It’s like Troops with AI on steroids.

Scale 266

Scale AI Leadership Innovation 266

Blulogix

APRIL 7, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Automating the Charging and Billing Process with BluIQ In the complex world of subscription services, the billing process is often fraught with challenges.

Payment Features 52

Payment Features Payment Services Subscription B2B 52

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue.

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

SaaStr

AUGUST 20, 2023

Marketing automation – Marketo ABM and intent – 6Sense A/B and CRO – Intellimize Conversational marketing – Drift Webinars – BigMarker #2. It’s the foundation of everything we do, from lead scoring, funnel analytics, and email marketing, to campaign operations, sales alerts and insights #4.

Consulting 229

Consulting Innovation Startup Communication 229

SaaStr

FEBRUARY 15, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Metronome’s sophisticated billing and subscription management platform enables companies to easily manage and automate complex billing and invoicing processes. Check that out here.

Scale 252

Scale Software Review Payment Features AI 252

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Let’s start with a conversational marketing definition and see what lies under it. “ Conversational marketing is the new way businesses connect with people on their website.

Marketing 313

Marketing SaaS Social Media Customer Support 313

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. Today, you’d be hard-pressed to find a high-velocity sales, marketing, or product team without a designated operations function. As Customer Success teams continue to mature, and their need to automate grows, having their own operations roles will become increasingly essential and prevalent.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

Blulogix

APRIL 2, 2024

This ten-part blog series aims to demystify these complexities, offering actionable insights and strategies to help businesses streamline their subscription management and billing processes. Leveraging complexity to your advantage can differentiate your business in a competitive market.

Payment Features 52

Payment Features Payment Services Subscription SaaS Payments 52

Subscription Flow

APRIL 23, 2024

Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market. Understanding Paddle in 2024 Catering to more than 3000 SaaS clients in over 200 markets, Paddle is a market-leading billing and revenue management software.

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

SaaStr

AUGUST 5, 2023

. — Jason ✨Be Kind✨ Lemkin  (@jasonlk) July 28, 2023 So there’s a strategy I really only see a handful of vendors using, but it really, really works IMHO. Drip-marketing is part of almost every start-up’s toolkit now, but it’s often just become an endless automated set of offers and product reminders. And yes, do this.

Outsourcing Services 220

Outsourcing Services Strategy Marketing Content Marketing 220

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Social Media 145

Social Media Strategy Marketing Business 145

Subscription Flow

FEBRUARY 27, 2024

Subscription pricing with the help of automated billing software has transformed many industries and provided businesses with a dynamic way to generate revenue, especially in the SaaS space. Moreover, developing a profitable pricing strategy requires consistent model testing and compliance with international tax laws.

SaaS Payments 83

SaaS Payments Payment Services Payments Payment Solutions 83

How To Buy Saas

APRIL 15, 2024

Companies providing software as a service are under intense pressure to innovate since the global market for cloud services is projected to reach about $680 billion in 2024. Another example might be a marketing tool that generates personalized email messages for each customer, much like a trusted advisor’s gentle prod.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

SaaStr

JANUARY 15, 2021

86% of marketers consider demand generation a core part of marketing. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. Not qualifying or segmenting leads is a common marketing mistake. A lot of marketers struggle with this question.

Software Review 202

Software Review Market Segmentation Engagement Sales 202

SaaStr

JUNE 20, 2021

These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. As time went on, their customers began asking about integrations to email and marketing apps. Klaviyo decided to build email and marketing automation tools themselves as part of their platform. . How do I automate?

Scale 306

Scale Marketing Pricing Consulting 306

SaaStr

DECEMBER 5, 2023

So Sam Jacobs and the team at Pavilion had me join their podcast and it ended up being a pretty fun deep dive into where markets are today, the role of customer success in a tougher market, and much more. There’s concern that valuation trends seemed to mimic previous market bubbles. Also, giving salespeople a renewal target.

Investment 152

Investment Scale Sales Hiring Marketing 152

Blulogix

FEBRUARY 17, 2024

The Art of Flexibility: How to Master Dynamic Pricing Models in Subscription Billing By BluLogix Team Adapting to the Pulse of the Market for Maximized Revenue In today’s rapidly evolving digital marketplace, static pricing models are becoming a relic of the past. This data forms the foundation of effective dynamic pricing strategies.

Subscription 52

Subscription Payment Features Pricing Marketplace as a Service 52

Blulogix

FEBRUARY 16, 2024

Streamlining Success: What is the Role of Automation in Customer Lifecycle Management for Recurring Revenue? Automation , in this context, emerges as a critical tool, enabling businesses to effectively manage customer relationships from initial engagement through to retention and beyond.

Payments 52

Payments Payment Services Revenue Management 52

Blulogix

FEBRUARY 22, 2024

As these sectors continue to evolve, the importance of end-to-end integration, automated order activation and provisioning, and efficient data mediation and rating becomes increasingly apparent. This blog post delves into why these elements are indispensable for digital service providers aiming to thrive in today’s market.

SaaS 52

SaaS B2B Operational efficiency. Pricing 52

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Create a Content Strategy. I worked hard.

Social Media 145

Social Media Strategy Construction Branding 145

Totango

NOVEMBER 15, 2023

This is why we are so proud to have received multiple leadership awards from TrustRadius in the customer success category, including: TrustRadius Best Relationship: Highlights companies that follow through on their sales and marketing promises, deliver on implementation expectations, and identify customers who would buy again.

Customer Success 113

Customer Success Software Review Technical Review Enterprise 113

Blulogix

FEBRUARY 18, 2024

Data-Driven Dynamics: What Powering Monetization Strategies Through Analytics Means to Your Business By BluLogix Team Unlocking the Potential of Analytics in Crafting Revenue-Boosting Strategies In the digital economy, where every click, view, and interaction can be measured, data analytics emerges as the cornerstone of informed decision-making.

Strategy 52

Strategy Data Marketplace as a Service Sales Hiring 52

Blulogix

FEBRUARY 24, 2024

As businesses strive for agility and precision in their monetization strategies, the integration of these advanced technologies offers unprecedented opportunities for innovation, customization, and efficiency. This automation not only streamlines operations but also enriches the customer experience, fostering long-term engagement.

Artificial Intelligence 52

Artificial Intelligence Machine Learning AI Search AI 52