Neil Patel

AUGUST 18, 2021

Can you really make money from blogging? If your blog gets over 10,000 monthly unique visitors, then yes – you can monetize your blog and create a nice revenue stream with it. The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. There’s no shortcut to getting blog traffic.

Scale 145

Scale Outsourcing Services Merchant Services Social Media 145

Buffer Resources

APRIL 22, 2024

Don’t force it : Creating content via mediums you truly don’t enjoy is not a sustainable strategy! To help streamline the process of casting your net wide, consider a social media publishing tool like Buffer that lets you post content to multiple platforms from one central location.

Social Media 105

Social Media Scale Growth Hacking Headcount 105

Trint

JULY 1, 2021

It’s a worldwide publishing platform, brimming with content, all fighting for our attention. Make sure your blog stands out with a carefully crafted balancing act of a number of key implementations to get in front of the masses. So read on and discover our top content creation tips. SEO Shout it louder for those at the back!

AI Search 130

AI Search Social Media Interviewing Engineering 130

SaaStr

FEBRUARY 16, 2024

Lightspeed has invested in companies for about 20 years, with roots in early-stage Enterprise investing. We’ve entered into a new era of personalization, with massive opportunities in content, education, and healthcare. Enterprise technology spend has remained resilient , with Cloud spend tripling over the last year.

AI 204

AI Artificial Intelligence Healthcare New CTO 204

SaaStr

FEBRUARY 9, 2024

GC thinks about building out your Go-To-Market team in 3 ways: Short vs. long-term needs Product maturity Experimental vs. scale Short-term vs. long-term needs. Often, when debating a role, especially on the GTM side, you’re balancing short and long-term needs. At the same time? That’s a potential short-term way of thinking.

Scale 247

Scale Sales Hiring Sales Marketing 247

Valuize Consulting

DECEMBER 23, 2021

The true impact of the COVID-19 pandemic manifested itself in the form of hyper digitization, a hybrid work model and the great resignation. We’ve compiled our top 5 most-read CS & SaaS blog posts of the year that reflect the key priorities for the industry in 2021 and give us a glimpse into the trends that will be shaping CS in 2022.

Customer Success 52

Customer Success Scale Leadership Retention 52

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 122

Content Marketing Metrics Social Media Marketing 122

Buffer Resources

MARCH 7, 2024

Apart from a large user base, here are a few other reasons this strategy is worth the investment: Position your brand as an authority Research reports are a massive investment. It doesn’t hurt that food and beverage content is fun to visualize.   Unsurprisingly, you barely got any reach or leads for your report.

Social Media 114

Social Media Sales Recruiting Merchant Services AI Search 114

Buffer Resources

APRIL 25, 2024

Optimizing your social media content with relevant keywords ensures that your posts appear at the top when your target audience searches for their questions. But you can use social SEO to increase traffic by redirecting your audience on social to your website by repurposing your content for social media. What is social media SEO?

Social Media 103

Social Media Travel Engineering Trends 103

Buffer Resources

MAY 2, 2024

  In my seven years at Uscreen , I've helped many creators turn their passion into profit.   Just four months after moving their top content over, their earnings shot up to over $13,000!  In this guide, we’ll explore 6 video content monetization methods that you can use to turn your content into an income stream.

Payments 80

Payments Payment Methods Social Media AI Search 80

Buffer Resources

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.  Think nonprofits and Silicon Valley startups have nothing in common? Think again. ” And they grow quickly.   Knowledge gaps.

Technical Review 114

Technical Review Startup Social Media Marketing 114

Buffer Resources

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. All three (cross-posting, reposting, repurposing) are ways to reuse your existing content.

Social Media 52

Social Media AI Search Content Marketing AI 52

User Pilot

APRIL 18, 2024

Examples: SEO product-led content or email marketing. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Call-To-Action (CTA) : an instruction telling users what you want them to do, like booking a demo ; normally in the form of a button that stands out from the rest of the page.

Payment Methods 80

Payment Methods Marketing SaaS Payments Payments 80

Baremetrics

OCTOBER 11, 2021

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. Once users are in a position to invest in such a service, your SaaS should be the first that comes to mind. Good content marketing is different for every business, however.

Content Marketing 113

Content Marketing SaaS Payments Investment Marketing 113

SaaStr

SEPTEMBER 12, 2021

A small part of SaaStr has been learnings from and tracking some of my investments. The first 3 have been case studies on SaaStr (Pipedrive, Algolia, and Talkdesk were VC investments #1, #2 and #3), so we can learn from them together. My learning is it’s just all over the place, especially when you invest early.

Scale 202

Scale Sales Hiring Investment Mobile 202

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Blogging timeout! Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. TL;DR You’ll generate THREE TIMES more leads via blogs than through ads. Blogging is perfect for SEO.

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

Neil Patel

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. One day you’re publishing awesome content and locking it behind a form, and the next day you realize that forms don’t work. There are a few trends that will drive content marketing in 2021 and beyond.

Trends 142

Trends Marketing Social Media Systems Review 142

Neil Patel

DECEMBER 8, 2021

Sites with great content are the types of things you know when you see them. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. You just do.

Social Media 136

Social Media Content Marketing Entertainment Branding 136

User Pilot

FEBRUARY 25, 2024

Users are demanding more cohesive experiences in the form of omnichannel experiences. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Users expect friction-less sign-up processes Nothing puts users off more than seeing a long sign-up form.

SaaS Payments 88

SaaS Payments Trends Payment Solutions Payment Methods 88

SaaStr

DECEMBER 1, 2021

SaaS spending dipped in the first half of 2020 at the start of the pandemic but has since reaccelerated. During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . Furthermore, 55% of companies plan to increase software spending in 2022.

Software Review 229

Software Review SMB Enterprise Software 229

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

Content Marketing 139

Content Marketing Trends Marketing AI Search 139

SaaStr

DECEMBER 14, 2022

Their customers desperately need to make sense of this new world – not only how to survive massive digital acceleration but also high inflation and other forms of political and economic volatility. So when it comes to portioning your budget to the long tail, you need to have a clear strategy for allocating your finite resources.

Scale 215

Scale SMB Scaling Innovation 215

User Pilot

MAY 20, 2024

Customer advocacy is a stage in the customer journey when satisfied long-term product users become product champions and promote the product in their private and professional circles. They strengthen the user community and provide valuable user-generated content and feedback. Let’s get into it, shall we?

Scale 89

Scale Strategy Social Media SaaS 89

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. This is the main question we explore in the article. Let’s dive right in!

Strategy 84

Strategy Marketing Social Media AI Search 84

Neil Patel

AUGUST 16, 2021

In inbound lead generation, this is most likely to happen by someone filling out a form and giving you their contact details. If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. What Is Lead Generation? Hear this: you’re not alone.

Strategy 145

Strategy Social Media Underperforming Technical Team Development Team Review 145

Neil Patel

MAY 16, 2021

These new social media platforms also became a breeding ground for publishers to attract eyeballs on their content and to try and attract direct traffic from those sources. You need to target long-tail keywords , build authoritative backlinks and optimize your website pages for Google. The ‘big daddy’ is Google.

Social Media 145

Social Media Interviewing Engineering Engagement 145

Neil Patel

JUNE 1, 2021

Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. On the flip side, even sites with amazing content that can’t pitch themselves well don’t get backlinks. The reason why any blog accepts backlinks is ultimately to help themselves. Write Relevant and Competitive Content.

Social Media 145

Social Media Engineering Communication Branding 145

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. If that was not enough, Randy is also an investor having invested in the likes of SmartyPal, Nooch, Alie and AirCare Labs, to name a few.

Scale 186

Scale Sales Hiring Marketplace as a Service Mobile 186

Neil Patel

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Benefits of Using Subject Matter Experts for Website Content.

Social Media 127

Social Media Content Marketing Advertising Strategy 127

Tom Tunguz

JULY 1, 2013

It is easy to write off content marketing as a waste of time. Effectiveness is difficult to measure; it is time consuming and the payback period on the investment is uncertain. But unlike most forms of paid marketing, content marketing has a cumulative and compounding return.

Content Marketing 100

Content Marketing Data Social Media Marketing 100

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts. Think about the possibilities!

Sales Recruiting 145

Sales Recruiting Social Media Advertising Underperforming Technical Team 145

Neil Patel

DECEMBER 13, 2021

This can be a good way to approach the task if you’ve been in business for a long time and you’re dealing with a market you know well. If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. Step #1: Decide Who You Want to Reach. Identifying Key Traits.

Social Media 126

Social Media Advertising Sales B2B 126

Hitenism

JANUARY 20, 2017

Break down all of your marketing channels, landing pages, and content along the following two dimensions: traffic and conversion rate. In online marketing today, you have hundreds of channels to choose from. Within each, there are thousands of tactics that you could use. When you get back to basics, marketing is simple.

Marketing 237

Marketing Content Marketing Startup Acquisition 237

Neil Patel

FEBRUARY 17, 2021

The time and money invested in creating employee spotlights show your company cares about its employees. The content of each spotlight can further bolster your reputation. They want to know what it’s like to work at your company, who their colleagues might be, and what perks they can expect. Win Over Potential Clients.

Sales Recruiting 141

Sales Recruiting Sales Hiring Social Media Sales 141

Totango

JANUARY 22, 2024

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. Most expect to see CS emerging as a growth engine. Most expect to see CS emerging as a growth engine. Additionally, our CAB members are buzzing about AI. Retention is the new acquisition.

Customer Success 95

Customer Success Generative AI Scale AI 95

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. People want high quality, useful, relevant, and engaging content about things that matter to them. That’s content marketing in a nutshell. How’s it doing in 2021? Is it still the king?

Content Marketing 143

Content Marketing Marketing Social Media Artificial Intelligence 143