User Pilot

FEBRUARY 26, 2024

How is it different from sales funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond.

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? In reality, it’s not a crash.

Metrics 207

Metrics Marketing SaaS SMB 207

CustomerSuccessBox

SEPTEMBER 20, 2021

Let’s look at the top customer success blogs. CustomerSuccessBox is an outcome-driven Customer Success software for B2B SaaS, which helps maximize retention, drive product adoption, and grow revenue for your B2B SaaS. As well as their actionable customer success platform they provide a widely respected blog.

Customer Success 64

Customer Success Underperforming Technical Team Consulting Software Review 64

SaaStr

OCTOBER 17, 2023

When we look at publicly traded companies, there is a direct correlation between NRR and Enterprise value. Do my customers find value in my product and service? If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit. Everything!

Scale 169

Scale Sales Hiring Customer Success Scaling 169

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Create data-driven product roadmaps. Couple findings with other reports to drive deeper insights.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

MAY 1, 2024

Are you planning to build a community for your product but are intimidated by the amount of work needed? Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals.

Branding 102

Branding Social Media Acquisition Advertising 102

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. This is the main question we explore in the article.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

SaaStr

SEPTEMBER 13, 2023

Founder and General Partner of Craft Ventures, David Sacks, shares his perspective on what to expect from SaaS in 2024. Can you raise a Series A if you’re not “AI SaaS?” Can You Raise A Series A If You’re Not AI SaaS? in assets, so how much of that is focused on AI? in assets, so how much of that is focused on AI?

SaaS Payments 216

SaaS Payments Payment Solutions AI SaaS 216

SaaStr

DECEMBER 5, 2023

All of these components will ultimately drive your valuation. Most companies go upmarket to expand their TAM, land bigger deals, and find more opportunities. Show and deliver business value upfront. You have to expand your focus on how you sell and make it strategic to the C-suite. We’ve already mentioned the why.

Scale 188

Scale Enterprise readiness compliance Enterprise 188

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. Enter your email below for the latest SaaStr updates.

Product Marketing 268

Product Marketing Marketing B2C Strategy 268

ChurnZero

DECEMBER 29, 2020

Isolating at home felt like being stuck in your own glass case of emotion. All I know is that if someone were to ask me if I’ll miss any aspect of 2020 (perhaps the solitude and introspection of it all), my reaction will most likely be this: So, here’s to hoping we find a few more chocolate-filled chocolates in next year’s box.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. The product-led blog is perfect for people who want to learn more about product-led growth.

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

SEPTEMBER 23, 2022

You’ve heard of a Unicorn SaaS company, but it’s time to introduce you to the Centaur. In this informative SaaStr Annual session, Bessemer Partners Sameer Dholakia, Mary D’Onofrio, and Elliott Robinson present the State of Cloud report, a look at the latest in SaaS trends, predictions, and cloud economics.

Cloud 236

Cloud Trends Benchmarks Business Model 236

CloudGeometry

MARCH 22, 2022

When developing a SaaS product plan, it’s important to recognize two foundational principles. First, SaaS is a business strategy, not a technology strategy. Second, there is no one-size-fits-all SaaS architecture (the second principle is a corollary of the first).

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

User Pilot

JULY 13, 2023

Are you trying to find out how to measure growth of a company? Growth is the lifeblood of any company, and it is paramount for any SaaS company. Measuring a company’s growth helps you understand how much you progressed and where you stand. What is the company’s growth rate?

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. 100% is the best rate but not highly unachievable. Book a demo now and see how Userpilot can help you.

Retention 98

Retention Customer Lifetime Value Churn Metrics 98

User Pilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

SaaS 105

SaaS Interviewing Pricing Market Research 105

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. But how do they know it’s actually worth it when they don’t engage long enough to find out?

Engagement 97

Engagement Strategy SaaS Customer Lifetime Value 97

User Pilot

JANUARY 8, 2024

This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. Personalize your campaigns. Book a demo now to begin.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics?

Metrics 98

Metrics Customer Lifetime Value Retention Onboarding 98

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. However, some studies show an average of 25-50%, depending on your free trial model. Trials can be tricky.

SaaS Payments 97

SaaS Payments Payment Methods Strategy Payment Solutions 97

User Pilot

OCTOBER 31, 2022

Looking for the right product engagement metrics to track and see how well users are interacting with your product? As a product manager, you need to track product engagement metrics as it allows you to measure user engagement and find ways to deliver more value to your daily active users.

Engagement 98

Engagement Metrics Strategy Churn 98

User Pilot

MARCH 31, 2023

What user onboarding metrics should you track if you want to evaluate your onboarding processes? We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. Tracking the metrics helps you improve your onboarding process and retain more customers.

Onboarding 97

Onboarding Metrics Retention Scale 97

User Pilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Book the demo to see how it works!

SaaS Payments 98

SaaS Payments Outsourcing Services Payment Solutions Payment Services 98

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. Adopting a product-led growth strategy to improve customer retention and maximize customer lifetime value.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Likewise, how you optimize for success will differ from one stage to another.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

MAY 31, 2023

Not sure how to measure product adoption or what metrics to track? Product adoption is key to creating loyal users for your SaaS and it’s important to track it regularly. Using feature tags to understand how users interact with your core features. What is product adoption?

Metrics 98

Metrics Customer Lifetime Value Churn Retention 98

Subscription Flow

NOVEMBER 22, 2023

In today’s world, creating a product that people adore requires ongoing optimization and enhancement. Sustainable growth can be achieved by fine-tuning your product to meet the demands and expectations of your customers. The best ways to find those opportunities are through data, behavior, and product analytics.

Metrics 59

Metrics Customer Lifetime Value Acquisition Retention 59

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it?

B2B 105

B2B Development Team Review Software Review Marketing 105

User Pilot

AUGUST 10, 2023

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. TL;DR Active users are those that interact with your platform over a given period. Understand growth over time.

Metrics 96

Metrics Venture Capital Benchmarks Engagement 96

User Pilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. In this guide, we’re going to show you how to use data analytics to improve the customer experience! Data analytics can: Identify patterns and trends.

Data 98

Data Customer Lifetime Value Retention Churn 98

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

AUGUST 5, 2023

How can you leverage data tracking to get product growth insights ? Analyzing data is the key to achieving customer success and product growth. The actionable insights from the analyses will help you better understand the user journey, improve your company’s bottom line, and optimize the user experience.

Data 98

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 98

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics?

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it!

Customer Lifetime Value 98

Customer Lifetime Value Sales Funnel Onboarding Acquisition 98

User Pilot

AUGUST 10, 2023

What are some user onboarding best practices? And, how to optimize it to provide an excellent user experience and reduce the time to value? User onboarding best practices for SaaS – Yaakov Carno. TL;DR User onboarding is the process of introducing users to a new product. What is its goal? Focus on Aha!

Onboarding 96

Onboarding SaaS User Experience Scale 96

User Pilot

APRIL 20, 2023

Improving product adoption is a pivotal part of any product manager’s job. To help with this, we’re going to unpack exactly what adoption is, break down the product adoption process, and show you techniques for boosting the adoption rate. Your job is to help move your customers smoothly from one stage to the next.

Customer Lifetime Value 95

Customer Lifetime Value Onboarding Retention Innovation 95