Remove good-friction
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12 Good Friction Examples That Help Increase Product Adoption

User Pilot

Good friction? As an experienced product manager, you might be questioning whether there’s any such thing – usually, you want to run away from friction as fast as you can! TL;DR User friction is anything that impedes your users from completing their objectives within your product. What is user friction?

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Only 23% of You Would Pick The Same VCs Again

SaaStr

But there are frictions. Some frictions are natural: Some founders are way too wasteful and spend too much, too quickly. And some are very, very good at this. VCs are wired to take bad news along with good. Blog posts. I’m not convinced this is all good. Now there is a lot of nuance beyond this poll.

Sales 231
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How I Reverse-Engineered a $100M Exit with SaaStr Founder and CEO Jason Lemkin

SaaStr

Today that would be a dream, but in 2011, people didn’t understand the metrics around recurring revenue businesses, so investors weren’t sure it was a good business. This was a really good business with 90% margins. $.50 That’s why we underprice as founders, to remove friction. So, what does it take to get to a $100M outcome?

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Top SaaStr Content for the Week: Drift’s Co-founders, Checkout.com’s CMO and CPO, ActiveCampaign’s CEO and Dir of Customer Success and lots more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 5 Interesting Learnings from Docebo at $145,000,000 in ARR Fractional CROs and CMOs: The Only Times I’ve Ever Seen Them Work 90%-95% of Salespeople Won’t Make It At Your Startup. A 6 Part Test to Help You Get It Right.

Scale 194
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RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

SaaStr

I suspect it’s because of the huge friction in mobile of moving beyond organic price points like $9.99 So much good stuff in here. PLG is a work-in-progress for many browser apps, but on mobile, you just have to move faster. We can see that in the push for even more free trials. #2. You really need to be in the upper quartile.

Mobile 258
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50 Top Tips To Take Friction Out of Your Sales Processes. And Close More, Faster.

SaaStr

I recently put out a call on Twitter and LinkedIn on folks’ top tip to take friction out of their sales processes. Take good notes. Lack of clarity and alignment can create friction for both the prospect and the rep.” Therefore, challenging the status quo is the first priority for reducing friction.”

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20 Interesting PLG Learnings from The Leaders in SaaS

SaaStr

This is about as good as it gets. Removing pricing as a reason to choose one or another can, at least sometimes, remove friction from sales. So in the end, friction is reduced by just not taking on the customers not willing to do the work to get going. Bill.com has 121% NRR from SMBs — and that’s up from 110% at IPO.

Scale 344