Tom Tunguz

FEBRUARY 21, 2013

Marketing is one of those words without meaning. Recently, I met a very bright marketer who broke down a few of the different marketing disciplines and matched them to a freemium sales funnel. The Four Disciplines of Funnel Marketing. Second, engagement marketing draws freemium users into the products.

Sales Funnel 103

Sales Funnel Marketing Sales Content Marketing 103

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 252

Enterprise Marketing Sales SaaS 252

SaaStr

DECEMBER 26, 2023

As are most funnel questions. The more folks you attract into your funnel, the lower your conversion rate. It’s because your top-of-funnel is unimpressive. So avoid obsessing too much about absolute metrics inside your funnel, especially the metrics between lead and close. But — this is a trick question. I’m not so proud.

Scale 225

Scale Startup Sales Hiring SaaS 225

SaaStr

DECEMBER 26, 2021

Top Blog Posts This Week: 12 Things You’ll Look Back On in SaaS … And Regret. Product-led Growth: How to Execute Across the Full Funnel with Reprise’s VP Marketing + VP Sales. 3 Secrets CROs Need to Know Before Going to Market with Talend’s CRO. How Would a Person Start a Venture Capital Fund?

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Venture Capital Scale Scaling Metrics 235

SaaStr

JANUARY 9, 2022

Top Blog Posts This Week: Why a Great Rep Can Close 9x More Than a Poor Rep, and Even 2.5x 15+ of The Top Sales & Marketing Mistakes SaaS Startups Make. Full-Funnel Product-Led Growth with Jenn Steele, VPM at Reprise and Grace Tyson, VPS at Reprise. More Than a Good Rep. Why The Greatest Sales Teams Just Kill It On Dec 31.

Scale 257

Scale Innovation Scaling Enterprise 257

SaaStr

FEBRUARY 20, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Your Sales Efficiency Will Probably Plummet Toward $10m ARR. SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan. Plan For It. 5 Interesting Learnings from CS Disco at $120,000,000 in ARR.

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SMB Scale Marketing Sales 218

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 251

Scale Sales Hiring Sales Marketing 251

Chart Mogul

FEBRUARY 27, 2018

In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing. Given that both Gia and Claire are seasoned veterans in the world of SaaS marketing, I’m inclined to listen. Join a Forget The Funnel workshop.

Sales Hiring 69

Sales Hiring Technical Review Marketing SaaS 69

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) We love that this blog focuses on helping hard working teams be successful by delivering great advice and strategies from sales development leaders, social innovators, and even neuro-linguistic programming specialists! Sales Hacker. How to combat objections.

Sales 81

Sales Technical Review Outbound Sales Team Interviewing 81

Upscope

MARCH 11, 2019

We'll show you Upscope's blog conversion rate and the sales conversion rate of 2 other companies. Related : SaaS metrics for 40 companies as examples Upscope blog to subscriber conversion rates Below we cover only the identifiable people coming from the blog and signing up, for a specific day.

Sales 40

Sales Marketing SaaS Sales Funnel 40

SaaStr

JANUARY 16, 2022

Top Blog Posts This Week: 5 Interesting Learnings from Braze at $260,000,000 in ARR. Every Marketing Initiative, Every Channel … Plateaus. Full-Funnel Product-Led Growth with Jenn Steele, VPM at Reprise and Grace Tyson, VPS at Reprise. Why a Great Rep Can Close 9x More Than a Poor Rep, and Even 2.5x More Than a Good Rep.

Scale 214

Scale AI Innovation Enterprise 214

SaaStr

JULY 19, 2023

Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. Step One: Run Your Numbers It may seem basic, but start by reviewing your numbers, especially those associated with your GTM strategy or GTM funnel. 2023 has been a difficult year for many tech companies. Sign up for free.

Revenue 210

Revenue Acquisition Technical Review Systems Review 210

SaaStr

JUNE 12, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: What All First-Time CEOs Should Know About Fundraising. If You Leave the Low End of the Market … You Probably Can’t Go Back. If You Leave the Low End of the Market … You Probably Can’t Go Back.

Scale 168

Scale Sales Hiring CTO Hire CTO 168

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Funnel analysis allows you to: Measure company performance. Activation funnel.

SaaS Payments 103

SaaS Payments Payment Services Payment Methods Payment Solutions 103

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 235

Scale Revenue Scaling Marketing 235

SaaStr

APRIL 28, 2022

Every SaaS founder dreams of conquering the market and growing at a record rate. Fortunately, with the right strategy, you can continue to grow with a funnel that stays fresh. Hillary Carpio, the Director of ABM at Snowflake, shares her company’s account-based marketing (ABM) playbook and how it can dramatically scale business. .

Scale 237

Scale Education Strategy Engagement 237

SaaStr

NOVEMBER 25, 2023

If you think about the customer acquisition funnel, you have the top, middle, and bottom. There is likely a constraint to growing faster that’s often misdiagnosed as the middle or bottom of the funnel. O n the whole, every org has a customer funnel on one hand and employee resources on the other. Where is the focus?

Sales Hiring 193

Sales Hiring Underperforming Technical Team Revenue Sales 193

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. The growth teams at consumer tech companies such as LinkedIn, Pinterest, and Lyft use the product rather than people to drive users through an adoption funnel. Free user acquisition.

Technical Review 235

Technical Review Technical Advisors Scale Compensation 235

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Many founders try to sell a product to everyone in their total addressable market right out of the gate.

Scale 221

Scale Sales Hiring Scaling Revenue 221

SaaStr

JUNE 22, 2022

Mutiny is putting on a focused and exciting digital event on July 13 on the latest in funnel conversion, and how marketing connects to revenue. The biggest challenge marketers face is the disconnect between marketing activities and revenue. We call this part of the funnel “conversion.”

Advertising 235

Advertising Technology Revenue Marketing 235

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. In a fascinating session from SaaStr Annual, Walton Egan shares her playbook for a winning multi-channel marketing plan. Get your tickets.

Scale 208

Scale Marketing Social Media Advertising 208

SaaStr

NOVEMBER 8, 2021

While the entire Battery Ventures’ OpenCloud 2021 deck is worth reading, I wanted to call out 4 specific OpenCloud 2021 slides for the Self-Taught Founder: #1 – Top of Funnel Conversion Rule of 20s. Not that bad – 4% of the top of your funnel become active users. of the top of the funnel become paid users!

Scale 301

Scale Cloud Forecasting Pricing 301

SaaStr

JANUARY 24, 2022

Our target market is US-based enterprise sales, marketing teams, and companies with software. And because “Every company is now a software company,” according to Microsoft CEO Satya Nadella, that’s no small market. We flooded this market with the now-classic double funnel model: The “Inbound” Funnel.

Scale 283

Scale B2C Enterprise Acquisition 283

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. What is a conversion funnel? SaaS Conversion Funnel.

SaaS 84

SaaS Sales Funnel Customer Lifetime Value Acquisition 84

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Sales Funnel 119

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 119

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? At Harness, Eubanks leads go-to-market. By feeding this evolution, your organization will have an efficient inbound funnel, which will require a flexible sales process. This is where it gets sticky for many Go-To-Market teams. . The Takeaway.

Startup 217

Startup Sales Sales Funnel Education 217

SaaStr

OCTOBER 22, 2023

Chandar Pattabhiram is the CMO of Coupa for the past six years, Previously, Chandar recently was CMO at Marketo In prior roles, Chandar ran worldwide marketing for Badgeville, and vice president product marketing at IBM Cast Iron Systems. What’s the number one top new app you’ve added the past year?

AI Search 249

AI Search Consulting Leadership AI 249

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. How customers come into the sales funnel, when, where, and how they’re engaged are becoming increasingly digitalized. Now, the product is the funnel and an integral part of the customers’ evaluation experience.

Enterprise 222

Enterprise Sales Sales Funnel Compensation 222

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Prioritize middle- and bottom-of-the-funnel content, presenting your product as a solution to specific problems relevant to a particular user persona. Here’s an example of our MOFU blog post about improving user activation.

SaaS Payments 96

SaaS Payments Payment Services Payment Methods Payment Solutions 96

SaaStr

SEPTEMBER 29, 2023

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. What Caused This Crowded Software Market? Markets are more crowded than ever, so building multi-product companies is the best way to compete. Think about the growth curve inflecting more at the top of the funnel with more leads.

Scale 224

Scale Scaling Startup Sales Hiring 224

SaaStr

AUGUST 20, 2023

Marketing automation – Marketo ABM and intent – 6Sense A/B and CRO – Intellimize Conversational marketing – Drift Webinars – BigMarker #2. It’s the foundation of everything we do, from lead scoring, funnel analytics, and email marketing, to campaign operations, sales alerts and insights #4.

Consulting 212

Consulting Innovation Startup Communication 212

Neil Patel

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Should I Use the AIDA Model to Create My Conversion Funnel? Let’s take a look.

Software Review 145

Software Review Social Media Sales Funnel Branding 145

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Metrics 91

Metrics Marketing Technical Review Sales Funnel 91

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. Community — This can be marketing or customer-led.

Scale 212

Scale Strategy Marketing Education 212

User Pilot

NOVEMBER 12, 2023

It's a crucial point in the sales funnel where prospects are evaluating your product and comparing you with other companies. Use content like informative blog posts, product demos , and user reviews to address the needs of customers with buyer intent. to understand and act on user intent. to understand and act on user intent.

Scale 103

Scale Underperforming Technical Team Churn Trends 103

SaaStr

JULY 3, 2023

Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS? A deep dive on that and why here: I Hired My VP of Marketing at $20k MRR. Or just hiring a junior marketer to start to save a few dollars. Or just hiring a junior marketer to start to save a few dollars. It Wasn’t a Week Too Early.

Sales Hiring 215

Sales Hiring Marketing SaaS Engineering 215

SaaStr

MARCH 31, 2021

It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. . And one of the most important considerations, how are we helping marketing leaders accelerate growth in their ABM pipeline? . Let’s dive in.

Strategy 151

Strategy B2B Sales Enablement Advertising 151