SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? They were still trying to prove that model, which wasn’t ready to scale.

Scale 260

Scale Sales Hiring Sales Marketing 260

Sales Hacker

SEPTEMBER 22, 2023

Another busy week in ‘the city that never sleeps’. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts.

Enterprise 87

Enterprise Scale Generative AI SMB 87

User Pilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? However, before we dive into different techniques you can use to drive conversions and analyze some successful examples, we look at the upsides and downsides of using the freemium model along with some useful benchmarks. What is the freemium model?

SaaS 94

SaaS Onboarding Benchmarks B2B 94

SaaStr

OCTOBER 24, 2022

Doing Business with Developers. According to Gartner, 98% of companies plan to use APIs in their business, either internally or publicly. In PLG, you have something like a freemium motion to acquire customers. The magic of developer products and the pricing model is the expansion. So why sell to these developers?

Underperforming Technical Team 180

Underperforming Technical Team Outsourced Development Development Part-Time VPE 180

Blulogix

NOVEMBER 8, 2023

6 Subscription-Based Pricing Models and When to Use Them By BluLogix Team In the ever-evolving landscape of business, one pricing model has emerged as a consistent favorite: the subscription-based pricing model. Take your business further with BluIQ’s flexible, scalable, enterprise-grade intelligent billing solutions.

Subscription 52

Subscription Payment Features Pricing Technology 52

SaaStr

JUNE 1, 2021

My learning and rough rule trials and freemium options work well — if you can support them well. Not necessarily a freemium version, though. Freemium is a business model. Engineering costs to maintain the trials and trial experience. If they can, would it work well self-deployed?

Scale 313

Scale Engineering Enterprise Business Model 313

User Pilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. Could freemium work for your SaaS business? And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation.

Strategy 79

Strategy SaaS Onboarding Marketplace as a Service 79

SaaStr

JUNE 20, 2021

Founded in 2012, Klaviyo initially operated as a database with an API that allowed businesses to run queries against their customers. When it came to pricing, Klaviyo decided to pursue a value-based model instead of a cost-based model. These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution.

Scale 298

Scale Marketing Pricing Consulting 298

SaaStr

DECEMBER 27, 2020

Those of us who’ve been around a while think of New Relic as a freemium and almost SMB tool, but today 77% of their revenue comes from accounts greater than $100k. New Relic started off as a very freemium app, but put more gates in place as ARR grew and deal sizes went up. Especially if your model says they’ll pay more.

Scale 300

Scale Outsourced Development SMB Cloud 300

SaaStr

DECEMBER 11, 2021

Aaron Levie, CEO and Co-founder of Box, discusses the approaches he used for scaling his company in terms of hybrid work, adjusting to a dynamic economy during the pandemic, and the importance of the Cloud and digital technology for every business. But sticking to your ideal company model is the right move for the future of your company.

Scale 241

Scale Cloud Scaling Interviewing 241

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

SEPTEMBER 11, 2020

Mailchimp took years to transition from an agency to a software business, and then years until it finally took off when they added freemium. Mailchimp didn’t really have product-market fit until it went Freemium a full 2 years in. Even today, a GDPR type business model threat (or global pandemic) happens regularly.

Branding 352

Branding Software Scale Business Model 352

Subscription Flow

DECEMBER 1, 2023

Recurring revenue models, or subscription models , can be a great way for businesses to generate income while providing customers with the options they want. This trend is even affecting business-to-business enterprises. In this sense, their revenue is consistent, long-term, and somewhat predictable.

Subscription 59

Subscription Payment Features Metrics Business 59

SaaStr

AUGUST 25, 2023

4 Let’s add a freemium or cheaper edition. PLG aren’t magic letters that fix a broken business model. Freemium isn’t a marketing strategy. The right way to do freemium , PLG, or low-end initiatives is… To say, “ Things are going pretty well, but we’re losing this segment of the market. You can always afford it. #4

Part-Time VPE 181

Part-Time VPE Scale Sales Hiring CTO Hire 181

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. First, we’ll look at how the flywheel model has redefined our understanding of the customer journey.

Scale 92

Scale Strategy Technical Review Customer Success 92

Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. Use this information to help you decide whether a freemium model is right for you.

Scale 74

Scale SaaS Underperforming Technical Team Social Media 74

User Pilot

JANUARY 27, 2023

Whichever model you choose for your product, there are things you can do to help your users convert. In contrast, freemium requires no payments whatsoever but offers limited functionality. Freemium plans offer conversion rates of around 5%, while free trials of about 17%. What is the role of a free trial in the PLG model?

SaaS Payments 93

SaaS Payments B2B SaaS Payment Solutions 93

Subscription Flow

NOVEMBER 14, 2023

Let us dig straight into the important question that this blog is concerns with: how is the cost of your subscription determined? Though they all these ways do not fully utilize the money generation options of a business, these strategies can still be fairly effective. What is a membership business pricing model?

Pricing 52

Pricing Payments Payment Services Payment Methods 52

Blulogix

FEBRUARY 11, 2024

It’s about laying down a strategic foundation that not only supports but also elevates every aspect of your business objectives in the digital economy. This blog post serves as your step-by-step guide to developing a Monetization Framework that aligns seamlessly with your business goals, ensuring agility, efficiency, and growth.

Payment Features 52

Payment Features Underperforming Technical Team Construction Customer Lifetime Value 52

Totango

AUGUST 23, 2022

B2B customer journey touchpoints are occasions when business customers interact with a brand. Which business functions or departments are involved in the interaction. Persuading a customer to try your freemium app. These are some of the most outstanding touchpoints relevant to SaaS business models. Blog content.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

SmartKarrot

NOVEMBER 24, 2020

Let’s get it straight – the one thing common between freemium or free trial is that none generate revenue. With a heavy heart, accept the fact that neither of them can protect an already ailing SaaS business. Here is a blog that is going to regale you with a bunch of information. What is meant by Freemium? .

SaaS Payments 10

SaaS Payments Payment Services Business SaaS 10

SaaStr

OCTOBER 25, 2021

” and “Something we found really effective at CoursKey, and other vSaaS businesses will likely find as well: Instead of running pilots, sign a multi-year contract but give them an opt-out after 3-6 months. A good reminder that Freemium doesn’t really work as a business model without a mass-scale product.

Pricing 287

Pricing Scale Enterprise Onboarding 287

SaaStr

JUNE 17, 2022

If you’re Freemium and hit it big, fast, in fact it can work that way. So if you’re building a model for your SaaS start-up, or thinking about cash-flow positive as a goal, let me offer a few learnings about how we got there faster: Land A Few Whales. There are pros and cons to being cash-flow positive. We aimed for 120%.

SaaS Payments 269

SaaS Payments Sales Hiring SaaS Payment Services 269

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth 1.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

SaaStr

DECEMBER 27, 2023

People think you can’t build a business without burning a lot of cash, too. A Misconception: You Can’t Build a Business Without Burning a Lot of Cash This is a common misconception. They take pride in this because they believe anyone can build a great business without burning a lot of cash.

Sales Hiring 199

Sales Hiring Scale SMB Outsourced Development 199

User Pilot

JANUARY 18, 2023

In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. There are four main criteria (Market, Model, Channel, and Product) you need to consider to determine if PLG is the right approach for your company. What is PLG strategy?

Strategy 91

Strategy Marketing Scale Software Review 91

SaaStr

APRIL 30, 2021

Our own tiny little team and organization has grown, and we have to start putting the infrastructure in place for a $20m+ business. Freemium tried to revolutionize how we buy and try software, but that’s not a model that works for most solution-oriented products that require more evaluation and business-process change.

SaaS 268

SaaS Pricing Software Churn 268

Subscription Flow

NOVEMBER 8, 2023

Although most people are familiar with the idea of a subscription model, it could be difficult to comprehend how it applies to the medical industry. In doing that, we will also be talking about this model’s potential futures and how it will affect society and the healthcare sector.

Healthcare 59

Healthcare Payment Features Subscription Payment Services 59

SaaStr

FEBRUARY 7, 2024

So, they began asking themselves whether it would be more effective to pivot to an automated outbound model and began to build one out so that they could send tens of thousands of emails each week and pass anyone responding over to the remaining SDR team.

Scale 225

Scale Sales Hiring Strategy Marketing 225

Subscription Flow

JANUARY 3, 2024

Consider the potential for growth if you make your pricing model a consistent priority for your company. Pricing flexibility is critical for SaaS businesses because it enables the provider to adjust the price based on the value delivered to the customer, market conditions, and the customer’s willingness to pay.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Essentially, that’s the beauty of subscription business models. As a business trying to get into the subscription game, those are pretty promising numbers.

Subscription 102

Subscription Payment Features Strategy Payment Methods 102

User Pilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. A study by Harvard Business School showed that 95% of new products launched every year, fail. This is where the GTM strategy comes in.

Strategy 82

Strategy Marketing SaaS Customer Lifetime Value 82

SaaStr

JANUARY 12, 2021

Every week, I meet with several entrepreneurs, often bootstrapped or close to it, who fit the following sort of model: Gotten to Initial Traction (~$1m-$1.5m Precious time scaling your recurring revenue business. And that would be a huge, huge shame in a recurring revenue business charging ahead to Initial Scale and beyond.

Sales Hiring 265

Sales Hiring Scale Marketing Sales 265

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. I still remember the very first time I met Dev back in 2011 and I was this engineer turn first-time founder, CEO running the business. Jyoti Bansal, Founder and CEO of harness.io

Sales Recruiting 247

Sales Recruiting Sales Hiring Scale VP of Engineering 247

SaaStr

AUGUST 26, 2020

Sometimes this can work, especially in a heavily freemium model, and especially when you sell to very small businesses or individual developers or small teams. What we haven’t discussed as much is the simple math on the flip side … what happens if things are going OK, so you decide to hold off.

Sales Hiring 286

Sales Hiring Sales Recruiting Scale Sales 286

SaaStr

APRIL 28, 2023

The most important thing you can do in a B2B business is make a product you use yourself. Don’t Give Stuff Away For Free This can be a more controversial idea, not giving away things for free, especially with the popularity of freemium models. You are your first customer. Of course, this applies to B2B, not B2C.

Scale 196

Scale Sales Hiring Sales Business 196

ProfitWell

APRIL 10, 2019

On this episode of the ProfitWell Report, David Bj örk , Co-Founder and CEO of Webforum , wants to know the possibility of every company going freemium in the future. Freemium is an acquisition model, not a revenue model.". What we found: Freemium will be a pillar of everyone’s growth strategies in the future.

B2C 92

B2C Retention Acquisition Subscription 92