SaaStr

FEBRUARY 2, 2023

Product marketing can be difficult, and managing product launches and rollouts can be complex. Do some features need to be added? The success of any company depends on its ability to consistently deliver commercially successful products to the market. Is it that you don’t have as good of a product as you thought?

Sales Hiring 210

Sales Hiring Product Marketing Scale Marketing 210

Blulogix

FEBRUARY 15, 2024

This blog post explores how businesses can utilize market insights to craft compelling subscription offerings that meet the shifting demands of the digital consumer and stand out in a crowded marketplace. This could be exclusive access to resources, expert consultations, or complementary products.

Innovation 52

Innovation Marketplace as a Service Tiered subscription models AI Search 52

Intercom, Inc.

MARCH 14, 2018

Broaden the audience over time to include users who haven’t asked for the feature. Set a timeline to make a final call on whether and when you will ship the feature you’re testing – this is a crucial forcing function to avoid becoming paralyzed by the mountain of feedback. Not every feature you build will require a beta.

Benchmarks 223

Benchmarks Metrics Management Communication 223

User Pilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. In structure by product/feature, the team is responsible for all aspects of the product management cycle , from discovery to launch , and beyond.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

Totango

JANUARY 29, 2021

For example, say that you provide an app for human resources teams and one of your features facilitates a faster review of resumes. You might set a goal of achieving utilization of this feature by 95% of your customers within 30 days of adoption. Usage for key feature has dropped X% – make contact with the account.

Customer Success 80

Customer Success Customer Lifetime Value Software Review Systems Review 80

Neil Patel

OCTOBER 15, 2020

They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? This new feature will soon be commonplace on the platform, so here are some tips to help you get the most out of Pinterest Story Pins.

Social Media 142

Social Media Marketing Travel Engagement 142

FastSpring

DECEMBER 6, 2019

In this blog post, I would like to show all the hard work and love that went into this project. We now feature two typefaces: a serif typeface Tiempos, and a sans-serif typeface, Proxima Nova. The rollout of these changes are ongoing and will continue to spread throughout our business. Why did FastSpring need a rebrand?

Scale 80

Scale Branding Software Review Communication 80

Sales Hacker

FEBRUARY 2, 2021

Sales representatives can achieve this by advertising their product/service on social media sites such as Facebook and Instagram, blogs, and even podcasts. Decision Criteria: What does your solution or a similar offering need to have (features) and need to accomplish (value) to influence a purchasing decision? Preparation.

Sales Hiring 105

Sales Hiring Payment Services Sales Strategy 105

CustomerSuccessBox

MAY 6, 2021

But to make use of these features, your CSMs need to be trained else lack of understanding of features can lead to delays and less than optimum level of customer success processes. These rules need calibration at frequent intervals as customer behavior and product features change. You can also use the playbooks.

Software Review 52

Software Review Retention Software Technical Review 52

Chargify

JANUARY 25, 2018

This blog post is part of our Customer Spotlight series. The idea was to start with a simple product, get it out quickly, and then add more features. The need for a WordPress form solution was personal, so the co-founders understood which core features needed to be part of the initial product and which could be added later.

Scale 40

Scale Scaling Payments Payment Solutions 40

Intercom, Inc.

APRIL 12, 2019

With each release comes new features, APIs and enhanced security. We’ll also communicate major releases here on the blog and maintain the changelog for all releases on the Android and iOS Github release pages. You’ll also develop a better rollout timeline and support plan that minimize disruption to your customers’ apps.

Mobile 21

Mobile Engineering User Experience Communication 21

ChurnZero

JANUARY 28, 2022

Execute your rollout strategy. For this reason, being overly generous with who you choose to include in your software rollout can cause more harm than good. Do the upfront work of organizing your rollout approach. With that in mind, let’s talk about that rollout. Execute Your Software Rollout Strategy.

Software Review 98

Software Review Software Scale Systems Review 98

ChurnZero

JANUARY 28, 2022

Establish your audience Define clear expectations Execute your rollout strategy Collect feedback and adapt Document everything I’d be lying if I said I came up with these strategies on my own. For this reason, being overly generous with who you choose to include in your software rollout can cause more harm than good.

Software Review 52

Software Review Software Scale Systems Review 52

ChurnZero

JANUARY 26, 2021

This is a guest blog post by Jay Nathan, Chief Customer Officer at Higher Logic. Complete rollout to the Eastern Region by July 31. Deprioritization of rollout in eastern region due to leadership changes. IT resources required for rollout do not have availability support rollout by target date.

Customer Success 98

Customer Success Sales Recruiting Sales Hiring Management 98

Totango

APRIL 24, 2020

What begins as a need to learn how to incorporate your product into their workflows eventually becomes a desire to implement advanced features that deliver specific results. By constantly checking their product usage, feature usage, and rollout though their business you can make personalised and proactive customer engagements.

Retention 83

Retention SaaS Software Review Customer Lifetime Value 83

Totango

AUGUST 18, 2020

It is frequently used for volume customers that generally have a low recurring revenue and/or uncomplicated rollout. Example: High-Touch New Feature Announcement. You are educating your customer on how they can better use your product’s features and functionalities on their own — and how to find help when they need it.

Customer Success 64

Customer Success Scale Customer Lifetime Value Engagement 64

CustomerSuccessBox

JULY 14, 2021

Anticipate and remove potential bottlenecks; maintain strong connection between onboarding materials and business goals; ensure exposure to key product features. Sue Duris shares an opinion on M4 Communications’ blog. Customer Success – Aims at acquiring first value from your product.

Customer Success 52

Customer Success Onboarding Subscription Payment Features 52

OpenView Labs

OCTOBER 20, 2021

Many products are well suited to a free trial/freemium motion, while others may have the following considerations to work around: My product is a feature-rich enterprise product and it may be confusing to users without proper training . Advanced implementation of this allows teams to tie won/lost deals to specific product features.

Scale 81

Scale Business Pricing Software Review 81

Sales Hacker

SEPTEMBER 2, 2021

In a classic blog post , Christoph Janzexplains the number of potential customers in your total addressable market. After you “land” a few users within a large company to sign up for a product, you “expand” by selling more seats and additional features for the organization. What PQLs and SQLs are in product-led sales.

Onboarding 94

Onboarding Sales Hiring Sales Consulting 94

OpenView Labs

JULY 2, 2020

The core features of a product should present high value and when those features are progressively unlocked with something like tiered pricing, you increase the likelihood someone will pay. Check this out plus some of the best SaaS pricing content on their blog here. 3 Pricing Rollout Tactics to Learn from Netflix.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Chargify

MARCH 28, 2018

For example: Pizza Hut introduced a “ $5 Flavor Menu ” that featured pizzas, wings, desserts, pasta, and more. Traditionally, SaaS companies have sold their features and products in pre-packaged “bundles,” with a one-size-fits-all mentality. Customers had to purchase at least 2 items from the menu to receive the $5 price.

Pricing 47

Pricing Innovation Scale SaaS 47

SaaStr

AUGUST 27, 2019

But that means as your product is very quickly evolving, you may not be able to capture price increases, new features and functionality that you’re adding. What is my operational rollout going to look like? Because you know many upsells are going to happen on renewal. Get into the weeds, define that metric.

Sales Recruiting 139

Sales Recruiting Sales Hiring Scale Sales 139

Neil Patel

JANUARY 21, 2021

Not to mention Panda , Google EMDs (exact match domain names), and the Private Blog Network ( PBN ) deindexing updates. You’ll see a graph that shows your site’s traffic in relation to rollouts of major updates. You may need to update your site to the latest version to take advantage of these features.

Outsourcing Services 145

Outsourcing Services Social Media Mobile Software Review 145

Intercom, Inc.

AUGUST 2, 2018

After all, PMs want more adoption for their product and more usage of their features, and it’s that greed that drives them to continuously experiment with new and better solutions. Product managers want more adoption for their product, they want more usage of their features, and they do greed-based experiments. “If

Scale 140

Scale Engineering Software Review Metrics 140

Unbounce

OCTOBER 22, 2018

On the same day, a post called “Speed Matters” on the Google AI blog contained a similar message: Because the cost of slower performance increases over time and persists, we encourage site designers to think twice about adding a feature that hurts performance if the benefit of the feature is unproven. Haven’t we all?).

AI Search 110

AI Search Benchmarks Mobile Telecommunications 110