User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. TL;DR Customer retention is the ability to keep your customers actively using their products. Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score.

Retention 111

Retention Metrics Strategy Scale 111

SaaStr

MAY 10, 2023

Gaining theoretical customers is huge! The Takeaway — As a founder, you should interact with customers as early as day one and continue to do so for the life of your business. Before Zima worked for Looker, he sold it to other people as a customer. Customer-driven outbound is better than internal outbound if you can swing it.

Sales Recruiting 220

Sales Recruiting Sales Hiring Social Media Sales 220

User Pilot

APRIL 30, 2024

If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead. Through SVPG, Marty channels his expertise into empowering others to create successful products. If you still want to explore his ideas, his blog posts are not to be missed.

Management 105

Management Underperforming Technical Team Innovation Generative AI 105

User Pilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. You can calculate CAC by dividing total expenses by the number of new customers acquired in a specific period.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

User Pilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

FEBRUARY 9, 2024

It is often the first point of interaction between potential customers and your company. Given this, you must understand the role that each facet of the business plays in promoting that product, from marketing and sales to customer service. They had two salespeople and one customer success person. How does GC define PLG?

Scale 268

Scale Sales Hiring Sales Marketing 268

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. So, how do they get customers?

Payment Methods 198

Payment Methods Acquisition Scale Payments 198

SaaStr

JANUARY 8, 2021

The limited revenue segment meant that the new features were all concentrated at the enterprise level without much room for SMBs or mid-market customers. Since SaaS opened up its potential customer base to a much larger audience it was necessary to introduce three separate sales channels: Self-Service. Inside Sales.

Scale 270

Scale Sales Cloud Enterprise 270

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Userpilot is the best tool for predesigned and custom dashboard visualization. Book a demo to learn more.

Social Media 98

Social Media Data SaaS Scale 98

SaaStr

NOVEMBER 25, 2023

If you think about the customer acquisition funnel, you have the top, middle, and bottom. O n the whole, every org has a customer funnel on one hand and employee resources on the other. Where are your employees mapped to that customer funnel? As we recently wrote, every marketing initiative and every channel plateaus.

Sales Hiring 207

Sales Hiring Underperforming Technical Team Revenue Sales 207

SaaStr

DECEMBER 15, 2022

How to Turn More Than 40% of Your Prospects Into Long-Term Customers with the CEO of Attentive.” “Managing a Thin Balance Sheet: 4 Lessons Learned From a 2 Billion Acquisition | Laika Founder + CFO “ How to Go Big — With Less! . ” Attentive rocketed to $350m+ ARR in just 6 year.

Scale 180

Scale Scaling Engineering Acquisition 180

User Pilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Product Marketer: Develops and executes marketing strategy that promotes the product’s value proposition and drives customer interest and adoption. Align your teams with clear communication channels like Slack.

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

SaaStr

APRIL 19, 2024

SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. That’s the easiest thing because the customers already know you. The average customer today pays $11k.

Engineering 253

Engineering Business Model Pricing Scaling 253

User Pilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Investment 97

Investment Banking Social Media Customer Lifetime Value 97

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. But while acquiring new customers is obviously a critical part of having a business, it’s hardly sustainable if they only ever stick around for a few months. “Are you attracting and engaging the right customers?

Strategy 118

Strategy Retention Churn Acquisition 118

User Pilot

MAY 1, 2024

Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. Try Userpilot and Take Your Customer Loyalty to the Next Level Get a Demo 14 Day Trial No Credit Card Required What exactly is online community building? Why building a community is important for brand loyalty?

Branding 102

Branding Social Media Acquisition Advertising 102

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers. valuation.

VP of Engineering 72

VP of Engineering Scale SaaS AI Search 72

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

Blulogix

JANUARY 5, 2024

Subscription Billing Definition: Subscription billing is a business model in which customers pay a recurring fee at regular intervals, typically monthly or annually, in exchange for access to a product or service. It’s the engine that drives revenue predictability and customer relationships. Subscription Billing 1.

Subscription 52

Subscription Payment Features Payment Services Payments 52

User Pilot

JULY 4, 2023

Continue to collect customer feedback to make small iterations on a handful of users to perfect your product. Target customers that have high NPS scores to increase the chance of more positive reviews. Use different acquisition channels like SEO and content, paid media, and webinars to attract new customers.

Scale 98

Scale Scaling Technical Review SaaS 98

User Pilot

JULY 31, 2023

The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share.

Retention 98

Retention Strategy Marketing SaaS 98

Subscription Flow

DECEMBER 1, 2023

Recurring revenue models, or subscription models , can be a great way for businesses to generate income while providing customers with the options they want. This is owing to a result of subscription businesses placing a greater emphasis on client retention than on new customer acquisition.

Subscription 59

Subscription Payment Features Metrics Business 59

SaaStr

NOVEMBER 14, 2023

What Is A “Consumption” Business In the old days of software, you had a company like Oracle that popularized the perpetual license where customers own the software and vendors own the market. Then, we moved to a more customer-friendly model with SaaS and subscription-based pricing. Who’s playing the role of Customer Success?

Compensation 173

Compensation Sales Azure AWS 173

SaaStr

APRIL 4, 2022

Performance Marketing: Performance marketing focuses on driving volume and velocity through owned and paid ‘always on’ programs for net new leads acquisition for self serve, SMB, and enterprise accounts horizontally. . Scale your alliance and solution partner marketing portfolio to amplify net new acquisition. .

Scale 245

Scale Revenue Scaling Marketing 245

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. If you were to look at the first 100 paying customers for Intercom, I’d bet most came from one of these channels.

Startup 201

Startup Strategy Marketing Social Media 201

Totango

JUNE 15, 2022

We’ve been here before, however, and we know that during uncertain times, protecting your customer base is the most important thing you can do for your business. Customer retention is the lifeblood of recurring revenue enterprises, no matter what the external economic circumstances may be. Reach out and check in with them regularly.

Customer Success 104

Customer Success Investment Acquisition Communication 104

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). So what works (and doesn’t work) as a SaaS acquisition strategy? So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question. Interview them. Learn their language.

B2B 115

B2B Technical Advisors SaaS Payments Underperforming Technical Team 115

SaaStr

OCTOBER 24, 2022

Developers act, think, and behave differently than your average customer. In PLG, you have something like a freemium motion to acquire customers. This allows you to have like a really cheap acquisition for customers, but the billing model is typically a little bit different as well with usage-based and consumption-based models.

Underperforming Technical Team 183

Underperforming Technical Team Outsourced Development Development Part-Time VPE 183

User Pilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. The LTV: CAC ratio is recommended to ensure you don’t start running a loss by spending more on acquisitions than you gain.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

User Pilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! What is marketing funnel analysis?

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

User Pilot

FEBRUARY 25, 2024

Map out each stage in the customer journey. Create your user personas A user persona is a fictional yet realistic representation of your ideal customer. Map out each stage in the customer journey Choose the customer journey you want to analyze, then map every touchpoint , from initial contact to conversion.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. One of the most important metrics is customer acquisition cost (CAC).

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

Casey Accidental

NOVEMBER 28, 2023

I never posted my talk from last year, so I’m adapting it into a blog post here, and will do the same for this year’s talk in the following weeks and as well as some follow up questions from the Summit I’ve had a chance to ruminate on. Customers don’t stop complaining. Also, I publish on Substack now! What they stop doing is leaving.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? With the right channels, it becomes easier to attract quality leads, justify CAC costs, and boost revenue in the long run. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

SaaStr

JULY 8, 2022

So YouTube has been a slow burn for us, but our channel really took off after Covid hit. Half of Gorgias’ almost 10,000 SMB customers come from partners. The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics. #21. We’re all watching more YouTube now! Let’s take a look! #1.

VP of Engineering 240

VP of Engineering Scale Outbound Sales Team SMB 240