SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What does your go-to-market strategy look like?

Acquisition 59

Acquisition Scale Strategy Software Review 59

Buffer Resources

JULY 11, 2023

What I did have was years of startup experience, especially in marketing. Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first. This is why I  launched a blog as my content headquarters. In five months, my blog has generated over 25,000 clicks and 1.62

Payments 70

Payments Social Media Systems Review AI Search 70

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. What is a go-to-market (GTM) strategy?

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Incredo

NOVEMBER 21, 2019

Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Marketing 131

Marketing Branding Social Media Sales Funnel 131

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like. Our Process.

Content Marketing 100

Content Marketing B2B Social Media Management 100

Natalia Luneva

APRIL 30, 2021

In my guest post on CustomerThink I talked about the benefits of community building and how it helps SaaS companies get a few steps ahead of their competition. To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? .

Marketing 98

Marketing Social Media SaaS New CTO 98

Unbounce

JULY 6, 2020

So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s They’re likely in your CRM, nurtured with emails, blog posts, and social media posts. And I thought I’d created a campaign that would do all that and more. What’s your one goal? .

Social Media 145

Social Media Advertising Branding Engineering 145

Kraftblick

MAY 14, 2019

You’ve collected information on competitors — discovered how they do PPC and how much they spend on it, analyzed their websites and their blogs, learned how they get backlinks, etc. You can review all of this with the help of these articles: How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 1.

Strategy 40

Strategy Marketing SaaS Technical Review 40

User Pilot

MAY 13, 2021

Guiding principles of product intelligence. Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Without it, they would be at serious risk of losing market share to competitors. In this article, we’ll explore what product intelligence is in detail.

Underperforming Technical Team 52

Underperforming Technical Team Technical Review Social Media Software Review 52

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. What We’ll Cover In Our Customer Retention Guide. Customer Retention Strategies for Your Marketing & Sales Departments. Marketing and sales are the engines of your growth.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Hence this guide. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. Examples: SEO product-led content or email marketing.

Payment Methods 105

Payment Methods Marketing SaaS Payments Payments 105

SaaStr

JANUARY 10, 2020

Loving our podcast content? In Today’s Episode We Discuss: * How Bob made his way into the world of SaaS and came to found Crossbeam. * In Today’s Episode We Discuss: * How Bob made his way into the world of SaaS and came to found Crossbeam. * Listen to the start of the episode for a promo code to our upcoming events!

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

User Pilot

MAY 12, 2021

Here’s a guide on how to use these tools. Table of Contents. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the same time. What Are Product Analytics Tools? What Is the Hierarchy of User Friction? How to Reduce User Friction With Product Analytics Tools.

User Experience 52

User Experience Scale Churn Retention 52

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 118

Content Marketing Metrics Social Media Marketing 118

SmartKarrot

AUGUST 29, 2022

Getting fired up about SEO (Search Engine Optimization) or social media is sometimes challenging as a SaaS business. Here are 14 key lessons that SaaS businesses can learn from Netflix, which we have detailed below. The fundamentals of delivering an excellent product and keeping customers happy give any company staying power.

SaaS Payments 10

SaaS Payments Payment Services Scale Business 10

Incredo

DECEMBER 12, 2019

Do you know what role your SaaS product reviews can play in your business success? The truth is – product reviews can help you in a number of ways and even be crucial in your sales process. We will also provide you with a bonus checklist and introduce you to 7 SaaS founders & managers who know how to work with reviews.

Software Review 37

Software Review Systems Review Software Social Media 37

Incredo

NOVEMBER 28, 2019

What are common objections that you hear (or have) regarding Facebook ads for SaaS companies? “ Users log in to Facebook to see posts from their friends and for entertainment. 5) You still see software ads when you open your Facebook page: Remember when was the last time you visited a SaaS website and saw their ad shortly on Facebook?

Social Media 200

Social Media SaaS Advertising B2B 200

User Pilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Get feedback on different messaging and ads to find which resonates.

Underperforming Technical Team 105

Underperforming Technical Team B2C SaaS Pricing 105

SmartKarrot

MAY 28, 2021

Service companies need to work like SaaS companies by keeping customer success at the core. Take for example: You own a digital marketing consultancy. Or boosting SEO? Send educational content across to help them get the most from the software. Software is an asset that needs to meet the needs currently to stay relevant.

Customer Success 10

Customer Success Scale Social Media Education 10

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works.

Content Marketing 145

Content Marketing Outsourcing Services Technical Review Marketing 145

User Pilot

AUGUST 24, 2022

Are you wondering which SaaS automation tool to use for your business? In this guide, you’ll learn about the best automation tools you should be using in your SaaS. SaaS automation is a way of making manual processes automated with the use of a SaaS service. What is SaaS automation?

Social Media 98

Social Media SaaS Onboarding Sales Hiring 98

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Marketing Sales Hiring Social Media 97

ProfitWell

FEBRUARY 28, 2020

It’s not enough to reach people with your marketing. Otherwise, you’ll struggle to make your brand stand out in the B2B SaaS market, in an especially crowded space. There’s a lot of chatter on the Internet about how to leverage various channels for B2B lead generation. What is B2B lead generation?

Scale 54

Scale B2B Strategy Social Media 54

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Technical Review 223

Technical Review Technology Scale Marketing 223

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. Reuben Yonatan, CEO, GetVoIP.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why."

Marketing 145

Marketing Interviewing Branding Consulting 145

Incredo

NOVEMBER 7, 2019

Or if you are a sales rep at a SaaS company, this guide again can become a goldmine for you and your teammates. You always want bigger commission checks , right? So after reading today’s blog, you will be opening your eyes to SaaS demo best practices and closing more sales. Want to learn more about SaaS sales?

Payment Solutions 168

Payment Solutions Software SaaS Payments Payments 168

Incredo

JANUARY 7, 2020

What does SaaS lead nurturing exactly mean to your SaaS company? By the way, we have plenty of free resources on SaaS lead generation. But most of the buyers need time to evaluate the products in the market before paying for one of them. Your aim is to position your company as a reliable partner. That’s not impossible.

Strategy 162

Strategy SaaS Software Review Education 162

How To Buy Saas

FEBRUARY 22, 2023

As the founder of a new SaaS, you might be wondering what the best way to promote and grow your business is. SEO is a significant and influential way for SaaS businesses to market themselves, and it can lead to great results. A study shows how an SEO agency helped SaaS clients to improve their keyword rankings by 147%.

Technical Review 52

Technical Review SaaS Software Review Sales Hiring 52

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. This s**t works, until it doesn’t.

Marketing 52

Marketing Entertainment Interviewing Underperforming Technical Team 52

Unbounce

APRIL 21, 2020

Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. Despite what you may have heard from some of the marketing Nostrdramuses over the years, “ email is most definitely not dead.”

Social Media 145

Social Media Advertising Branding Government 145

Neil Patel

JANUARY 2, 2019

So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. I am also not going to give you advice that is extremely time-consuming, like writing blog posts, as you’ll also be running your business at the same time. Of course not!

Branding 111

Branding Sales Hiring Scale Interviewing 111

Baremetrics

NOVEMBER 9, 2021

Whether you created your SaaS product to help solve a problem you had or because you wanted some extra income, the truth is that your SaaS business is a valuable asset. Running a profitable SaaS business allows you to take control of your own schedule - some would even say your life! Table of Contents. Why Would You Sell?

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Sales Hacker

DECEMBER 21, 2020

While it is a difficult situation for an economy, it is a digital market shift that was not seen before. In some cases, we can even talk about market divisions that will last for many years to come. Tips for B2B Lead Generation. Strategize your marketing efforts. Strategize your marketing efforts.

Scale 105

Scale B2B Social Media Content Marketing 105

Chart Mogul

JUNE 25, 2020

PR for SaaS businesses doesn’t have to be hard or complicated. Content Marketing Institute reports that B2B companies are 21-23% likelier to achieve success with their content marketing if they use PR. The benefits of PR for SaaS businesses. What is PR for SaaS? Here’s how. The benefits of PR.

SaaS 101

SaaS Business Content Marketing Construction 101

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions.

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SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157