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What is customer cohort analysis?

Intercom, Inc.

Customer cohort analysis is the act of segmenting customers into groups based on their shared characteristics, and then analyzing those groups to gather targeted insights on their behaviors and actions. What is a customer cohort? Simply put, a cohort is a group of people with shared traits and characteristics.

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Cohort Retention Analysis 101: How to Measure User Retention?

User Pilot

What is cohort retention analysis? TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. What is cohort retention analysis?

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Cohort Analysis: A (practical) Q&A [Guest Post]

The Angel VC

My colleague Nicolas wrote a great guide with tips and tricks on how to do cohort analyses which I'd like to share with the readers of this blog. Without further ado, here it is! - - - - - - - - - - At Point Nine we believe that the only way to get a real sense of user retention and customer lifetime is doing a proper cohort analysis.

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[CASE STUDY] How this “Netflix for Engineering Calculations” SaaS Improves User Activation with Cohort Analysis

User Pilot

Curious to learn how ClearCalcs uses Userpilot to improve its new user activation rates with cohort analysis? For us, activation is that golden metric , and we test it cohort by cohort. We meet Chris Borzillo, the CEO and c0-founder of ClearCalcs , in his home office in Australia. Search no more! independently.

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Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis (Part 1 of 2)

The Angel VC

Note: This article first appeared as a guest post on the popular KISSmetrics blog. In B2B SaaS, which we at Point Nine Capital focus a lot of our efforts on, there are two techniques that I feel are particularly important but not used widely enough – cohort analysis and multi-touch attribution analysis.

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SaaS Blogs Not to be Missed

OPEXEngine

Every few months I take a look at the top read blog posts on OPEXEngine, to make sure I have a solid understanding of the topics that you are looking for more insight on. As a result, I decided to share with you a few of our Not-to-be-Missed blogs. Best SaaS Blog Posts You Shouldn’t Miss. What are some of your faves?

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10 Customer Success Blogs to Bookmark and Start Reading Today

ChurnZero

If you’re eager to learn more about the Customer Success space too, we’ve compiled a list of industry blogs you should follow and bookmark that can help provide you with all the insights, strategies and guidance you need. Must-Read Customer Success Blogs. The Success League Blog. Tri Tuns Blog. SuccessCOACHING Blog.