Neil Patel

AUGUST 19, 2021

The difference between low-growth and high-growth businesses in any sector is marketing. Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Sick of cold emailing tactics or leads who have no intent on opting in for your services?

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Baremetrics

OCTOBER 12, 2021

Use SEO to target keywords at the top of the funnel. Inbound Leads vs. Inbound leads fall under three different categories depending on the intent discerned from their level of engagement. Sales qualified leads: These are leads who show interest beyond consuming content. Contrary to blog posts, gated content is locked.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Neil Patel

DECEMBER 21, 2021

Inclusive content is any form of media (such as a blog post, a video, an image, etc.) When it comes to blog posts, that means the words do not hurt or divide, the images represent as many different people as possible, and the structure makes the content as accessible as possible (through clear fonts, image alt tags, etc).

Content Marketing 132

Content Marketing Advertising Branding compliance 132

Intercom, Inc.

DECEMBER 12, 2018

The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. – lie beyond the realms of this article but one thing is clear: this market is HUGE. Here’s a tried and tested formula: Pick a topic/keyword. WordPress – CMS. Promote it.

Technical Review 223

Technical Review Technology Scale Marketing 223

Intercom, Inc.

NOVEMBER 7, 2018

If you want to grow in a scalable and profitable way, then you have to look beyond customer acquisition and get smart with: Customer Acquisition Cost. By Keyword What is the profitability of my bids on a Keyword? a great blog) while others will be very expensive (e.g., Spend big in high volume channels even at a high CAC.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

Incredo

NOVEMBER 13, 2019

Make the UX stand out When a user lands on your page for the first time, make sure you fulfill their intentions by presenting information in the easiest way possible with a seamless user experience. Do interactive webinars Nothing gives high quality leads like webinars.

Marketing 125

Marketing SaaS Traceability Branding 125

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Social proof is regularly listed in “best practice” blogs —and for good reason.

Marketing 143

Marketing Social Media AI Search Artificial Intelligence 143

How To Buy Saas

DECEMBER 1, 2020

Moving down the lines of this blog, you will get to learn some of the smart ways of doing saas marketing in 2021. Branding is considered to be one of the most important saas marketing strategies as the conversions in this niche never happen on first interaction due to high ticket size and other corporate formalities.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Neil Patel

FEBRUARY 1, 2022

Similarly, if your conversion rate is in the average to high range, you’ll have a better idea of what’s working. Include case studies: Case studies in the form of stories or blog posts can help position you as a genuine business making a real difference in the world. An ineffective campaign won’t. Don’t do that.

Sales Hiring 108

Sales Hiring Technical Review User Experience Software Review 108

Neil Patel

FEBRUARY 7, 2023

Beyond your own website, look externally to other websites like Reddit or Quora, where users ask all kinds of questions about a given company, product, or service. This requires intention behind your website architecture. Are there common issues or questions that customers consistently ask about?

ChatGPT 84

ChatGPT Technical Review Social Media User Experience 84

Intercom, Inc.

MARCH 29, 2018

Eric: We’re working with Series A companies and beyond, so a lot of SaaS companies like Recurly, Lever and 15five. A lot of stuff that he writes on his blog is longer form. One example of something we did on the Single Grain blog recently was add Amazon Polly to all of our articles. Own that keyword. Own the links.

Scale 192

Scale Business Content Marketing Interviewing 192

ProfitWell

FEBRUARY 28, 2020

The term refers to the many tactics, channels, and strategies for generating B2B leads, all with the goal of getting high-value customers into your sales funnel. Content marketing can include blogs, videos, and podcasts. B2B lead generation is essentially customer acquisition. 4 Factors that influence B2B lead generation. Social media.

Scale 54

Scale B2B Strategy Social Media 54

The Marketing & Growth Hacking Publication

MARCH 10, 2019

It largely depends on the search intent of the people concerned. When people search for certain keywords with a certain intention, the content must be an exact fit to what they are looking for. Make sure you follow the benchmarks set by articles that already rank high?—?see There are no two opinions on this.

Content Marketing 40

Content Marketing Growth Hacking Mobile Engineering 40

ProfitWell

AUGUST 5, 2019

You’ve got blog posts to write, SEM campaigns to launch — Facebook ads, demand generation tasks, A/B tests , and so much more. At this point in the buyer’s journey, a buying party is hungry for case studies, e-books , white papers, webinars, blog posts, and other educational content that can help differentiate vendors.

B2B 97

B2B Strategy Marketing Scale 97

The Marketing & Growth Hacking Publication

JANUARY 29, 2019

But nowadays, it goes far beyond its initial purpose. In other words, customers will come to you with a specific intention. Keyword marketing. You can tell the search engine whom you want to show your ads to by picking relevant keywords for your campaign. Keywords may cost you a bundle. YouTube ads.

Artificial Intelligence 40

Artificial Intelligence AI Search Advertising Growth Hacking 40

Neil Patel

APRIL 3, 2023

We’ll also share relevant data we’ve collected on refreshing content from our very own blog, as well as 14 benefits you may receive as a result of updating your old content. You may also notice you’re ranking for fewer keywords than before. (and On August 6th, 2022, one day before the content was updated, the blog had 134 clicks.

Underperforming Technical Team 145

Underperforming Technical Team Engineering Social Media Software Review 145

Neil Patel

JANUARY 18, 2023

March : Product Review Update: The first of several updates this year focused on identifying high-quality reviews. Google knows that video is in high demand from the general audience, and that’s why it’s working to incorporate more video into search results via video shorts and video indexing. What Search Engine Trends Shaped 2022?

AI Search 113

AI Search VP of Engineering Engineering Social Media 113

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. To thrive, your online business must go beyond simply “writing content.” This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords.

Social Media 144

Social Media Engineering Sales Hiring Branding 144

GetUplift

DECEMBER 12, 2021

All the analytics, automation tools, machine learning, and other buzzwords will never help you create high-converting experiences for your prospects if you fail to leverage the one component that matters more than anything else in marketing, emotion. Relevance extends beyond a landing page though. Here’s the truth. Let me be clear.

Payment Methods 122

Payment Methods Marketing Payment Solutions Underperforming Technical Team 122

OPEXEngine

NOVEMBER 23, 2021

And beyond the anecdotal, an often-cited 2019 study by CB Insights found that “no market need” was the leading reason most startups don’t succeed. And a keyword here is organic. DIRECTOR OF GO-TO-MARKET, HIGH ALPHA. low active, medium active, high active, and referral/purchase). It makes sense intuitively.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

And beyond the anecdotal, an often-cited 2019 study by CB Insights found that “no market need” was the leading reason most startups don’t succeed. And a keyword here is organic. DIRECTOR OF GO-TO-MARKET, HIGH ALPHA. low active, medium active, high active, and referral/purchase). It makes sense intuitively.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

Unbounce

MAY 12, 2020

Beyond the pay-to-play power of advertising your business on the world’s most-used search engine, Google Ads can be your portal to building a high Quality Score that reflects on your business overall. You know those clickbaity, keyword-dense ads that send you to a mystery website or page with a million different products?

Payment Methods 145

Payment Methods Outsourcing Services Payment Solutions AI Search 145

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

Instead, you create and spread “content” online (blogs, articles, social media) to attract people … because online target audiences want information. which is, they go beyond traditional sales techniques and instead they promote brands through the publication or diffusion of information, ideas and entertainment that is valued by the consumer.

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40

Neil Patel

APRIL 7, 2023

This includes factors such as organic traffic, keyword rankings, and more. Some of the most common ones include keyword tracking, analytics analysis, and competitor research. Keyword Tracking This type of forecast uses keyword rankings in order to predict future trends. What Is SEO Forecasting and Why Does It Matter?

Forecasting 81

Forecasting Underperforming Technical Team Trends Engineering 81

Unbounce

JUNE 23, 2021

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad? When you use the wrong keywords for your PPC campaign, people will see your ads—but not the folks you want to get to click on them. Message match is a technique that goes beyond typical best practices.)

Advertising 135

Advertising Social Media Metrics Pricing 135

OnStartups

JULY 7, 2021

Unless you're trying to make a statement and spend a hundred times what the average of a whatever X is, it's kind of hard to spend money [crosstalk 00:13:49] doing well, even if you have high-end taste, honestly. Shaan: A super ambitious one, one that's way beyond wherever you're at. And I published this on my own startups blog.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

Neil Patel

MARCH 4, 2021

Keywords play an integral role in search engine optimization. That’s why, if you want your SEO strategy, particularly keyword research, to be successful, you must know where to find relevant keywords. Why It’s Important to Find Keywords Everywhere. Why It’s Important to Find Keywords Everywhere.

Social Media 118

Social Media Engineering Strategy Data 118

Neil Patel

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. There are a few trends that will drive content marketing in 2021 and beyond. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms.

Trends 142

Trends Marketing Social Media Systems Review 142

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." For example, Larry Kim, CEO of MobileMonkey , says they developed a Free Keyword Tool for the Wordstream website. Marketers could use it to research and prioritize new keywords in just a few minutes. This s**t works, until it doesn't.

Marketing 145

Marketing Interviewing Branding Consulting 145

Neil Patel

AUGUST 6, 2021

Have you explored industry blogs in other languages with Google Translate? Check Out Top Blogs Around the World. If you’ve exhausted industry content ideas in your native language, look beyond your linguistic borders to other voices in the industry. From there, we navigated to their websites and explored their blogs.

Trends 145

Trends Social Media Branding Education 145

Unbounce

MARCH 8, 2023

E.g. ebooks on “the complete guide to X” or blog posts on “5 reasons why.” For example, Larry Kim, CEO of MobileMonkey , says they developed a Free Keyword Tool for the Wordstream website. Marketers could use it to research and prioritize new keywords in just a few minutes. This s**t works, until it doesn’t. Get creative.

Marketing 52

Marketing Entertainment Interviewing Underperforming Technical Team 52

Unbounce

JUNE 29, 2021

With only seconds to hold a visitor’s attention, creating a high converting landing page is both an art and a science. They also leverage the vertical format by adding one, single form field and reassuring the visitor with another trust element representing the high volume and global reach of their customers. Table of Contents.

Payment Methods 143

Payment Methods Strategy Technical Review AI Search 143

Unbounce

MAY 1, 2019

The pressure to acquire and retain users is high—to put it mildly. Usually, it involves the paid promotion of content: either directly promoting gated content via landing pages or promoting blog posts with a specified CTA. Gut instinct has its place, but data is king when the pressure to grow is high. They need to be.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Neil Patel

AUGUST 23, 2021

For example, you can see your audience’s reaction to a new blog post or an email marketing campaign. In-market segments : These are users who show high purchase intent. Identifying the demographics and interests of your visitors will help you target high-value users. Let’s take a look. Create Your Custom Report.

Acquisition 145

Acquisition Metrics Data Marketing 145

Neil Patel

MARCH 14, 2023

Improve Visuals To Boost Social Media Engagement It goes without saying that all the visual content you share on social media needs to be high-quality. But there’s more to effective social media visuals than high resolution. Intent influences behavior. VistaCreate covers those needs with its extensive library of creative assets.

Engagement 88

Engagement Social Media Branding Trends 88

OnStartups

JULY 7, 2021

Unless you're trying to make a statement and spend a hundred times what the average of a whatever X is, it's kind of hard to spend money [crosstalk 00:13:49] doing well, even if you have high-end taste, honestly. Shaan: A super ambitious one, one that's way beyond wherever you're at. And I published this on my own startups blog.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40

Neil Patel

JANUARY 6, 2021

For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Let’s get started: 1.

Social Media 145

Social Media Software Review Engineering B2C 145