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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. Because founder-led sales worked really well for most of the early stages, but you eventually start running out of juice around $15M ARR.

Scale 232
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Samsara S-1: How 7 Key Benchmarks Stack Up

Tom Tunguz

Sales Efficiency. -. Because the contracts are secure and long term and the cash is collected up front, Samsara reinvests those dollars immediately into additional sales & marketing efforts , which produces a very efficient cash sales efficiency and presumably a very short days-sales-outstanding (though this isn’t disclosed.

CTO Hire 355
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Cohorts lead to Performance Benchmarks

OPEXEngine

In these discussions, lots of conventional wisdom is shared, backed up by “benchmarks” that came from an investor, a conference, or another industry source. That’s because benchmarks need to fit the business model and require context in order to be applied in a relevant way. SaaSco’s sales cycle is six to nine months. .

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Retention Benchmarks and Insights From Studying Over 2,100 SaaS Businesses

Chart Mogul

The length of the sales cycle, the tenure of your contract, discounting, onboarding, the type of customer support, and even retention strategies all depend on your ARPA. See chapter 2 in the report to learn more about net retention benchmarks. When benchmarking, always keep the stage of your business in mind. In contrast, 41.1%

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Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals with Demodesk CEO Veronika Riederle and VP Revenue Lauren Wright (Pod 588 + Video)

SaaStr

How do you build a sales organization from scratch? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Build a predictable sales process.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. Let’s find out.

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Benchmarking Zoom's S-1:How 7 Key Metrics Stack Up

Tom Tunguz

Focused on capital efficiency from the earliest days of the business, Eric has built a monster software business, with few comparisons in both absolute scale and efficiency. Even at Zoom’s scale, across this peer set, Zoom is the fastest growing, edging New Relic by 5 percentage points. The company filed their S-1 on Friday.

Metrics 276