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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. According to them, AGI “controls itself autonomously, with its own thoughts, worries, feelings, strengths, weaknesses, and predispositions.” Say you’re part of a small team or a startup tight on resources.

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How to Maximize Your Customer Training Investment

Sales Hacker

Do your teams have the right mindset to provide experience-driven training? By now, you’ve developed a general understanding of both the virtual training landscape and your business’s specific requirements. Some organizations may be unable to make full use of innovations such as artificial intelligence.

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Four ways customer education helps support the Customer Success team

ChurnZero

Every Customer Success team focuses on keeping customers engaged and ultimately, preventing churn. Customer Success teams typically answer the same questions over and over again as they gain new clients. The bad news: It’s tiresome to answer the same questions day in and day out! Lighten the load CSM’s normally carry.

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Why Only 48% Of SDRs Consistently Meet Their Quota (And How You Can Fix it)

Sales Hacker

Only 48% of SDRs consistently reach their targets according to TOPO’s 2019 Sales Development Benchmark Report, 48%… that’s it. So why is quota attainment so bad for so many SDRs? These two channels have been used for decades, but that means prospects have developed strategies to avoid being disturbed by pushy salespeople.

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The new dawn of Machine Learning

Intercom, Inc.

ML teams tend to invest a fair share of resources in research that never ships. If you want to invest in ML, hire someone with experience on both the tech and the operational side so they can start working with the product team from day one. I think this is important for product teams for two reasons. ” Des Traynor: Yeah.

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How to Do a Competitive Analysis in SaaS

User Pilot

Set benchmarks for success : Analyzing your competitors’ performance allows you to establish realistic benchmarks for your own success. Conduct a SWOT analysis Perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. Create a competitive analysis report template. Competitor analysis for Slack.

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IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

took over the company in 1952 and decided to make his mark through modern design, they’ve become the single largest design organization in the world, with over 1500 designers working in innovative products from machine learning to cloud to file sharing. The design team at IBM likes to employ a “make to learn” method. We keep iterating.

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