SaaStr

AUGUST 10, 2022

Leadership took user feedback seriously, and spent lots of time iterating on the product to ensure that users could get the most value from it. Originally, Miro was a B2C company, but after listening to customer feedback over the years, they realized the software was being used in a productivity-oriented capacity.

Sales Hiring 218

Sales Hiring Scale Company Culture Leadership 218

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Scale 100

Scale Marketing AI Search ChatGPT 100

SaaStr

MARCH 24, 2021

You need to build on that leadership, that unicorn valuation — and that brand. For the billboard, any marketing initiatives, that’s also the same. It’s hard to market a brand within a short period of time. Then I told our marketing team, “Let’s have another one.” Brands matter in SaaS and B2B as well as B2C.

Scale 222

Scale Social Media B2C Leadership 222

SaaStr

JUNE 3, 2021

The top 5, with links to the related posts: It may well take 24 months to get to true product-market fit and Initial Traction. This isn’t B2C and virality won’t accelerate the process. True in B2C too of course. If you budget any less, you probably will fail. You have to hire so many functions in SaaS?—?VPS,

Part-Time VPE 276

Part-Time VPE VPCs (Virtual Private Cloud) B2C SaaS 276

SaaStr

JUNE 22, 2023

But they can challenge how you think about the market. B2B folks want to do B2C. Not having a true, viable go to market plan. At content marketing? App don’t sell — or market — themselves. That is important. More here: Planning to Do a SaaS Startup? Don’t Forget the 20 Interview Rule. At events?

SMB 238

SMB SaaS B2C Interviewing 238

Andreessen Horowitz

OCTOBER 10, 2023

05:02 – The fundamentals and framework of growth 07:02 – Assessing growth potential and product lead growth 09:33 – Distribution 11:15 – Your moat and growth 14:00 – Integrating AI for product lead growth 16:23 – Trust as a moat 17:23 – B2C growth – discovery and breaking through 18:51 – Can you get ahead of the incumbents?

B2C 72

B2C AI Leadership Marketing 72

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Marketing 122

Marketing Business Sales Consulting 122

SaaStr

JANUARY 21, 2022

Build the baseline by checking leadership assumptions. However, they were wrong about these assumptions, which kept them from identifying gaps and assessing the extensibility of their Enterprise product-market-fit. Simply because their product was being used in a professional setting didn’t mean it was a product-market fit.

Scale 218

Scale SMB Enterprise Sales Hiring 218

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit. However, the expectations for leadership are quite different from that of management.

Engineering 236

Engineering Part-Time VPE Scale B2C 236

OpenView Labs

JULY 6, 2021

The buyer uses Google to reach third-party vendor sites to collect basic information and understand market landscape.” So, how do we go about identifying the types of search queries being used that would signal to us as marketers that: The prospect is currently in the research phase of the buying process. From Gartner.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Buffer Resources

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn.

B2B 92

B2B Social Media Entertainment Company Culture 92

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

User Pilot

NOVEMBER 21, 2023

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. Let’s dive in!

Technical Review 104

Technical Review Management Underperforming Technical Team Leadership 104

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

Chart Mogul

SEPTEMBER 24, 2020

When I took my first assignment as a Head of Growth a couple of years ago at a B2C company that I co-founded, I struggled with where to start? If you were to sit in a leadership team meeting at your typical SaaS business, and you asked Who is responsible for MRR growth? The answer is often Nobody , or at best Marketing sort of owns it.

B2C 97

B2C Churn Metrics Pricing 97

SaaStr

AUGUST 17, 2022

Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit. Phil, meanwhile, has his own take: Sales and marketing alignment. Have your marketing and head of sales collaborate on their sales arc. Optimizing to get your buyer to the demo.

Sales Hiring 208

Sales Hiring Sales SaaS B2C 208

ChurnZero

OCTOBER 1, 2022

Why is it that the need for operations in marketing and sales is never questioned, yet Customer Success isn’t given the same allowance? Q: Is there a difference in CSQL growth with B2B and B2C customers? There’s starting to be this sense of maybe we need Customer Success for B2C. Q: Should CSM roles close upsell deals?

Scale 97

Scale Customer Success Revenue Retention 97

ChurnZero

JANUARY 4, 2024

“2024 will continue to see the chief customer officer move into the leadership phase,” predicts ChurnZero CEO and co-founder You Mon Tsang. “After the challenging job market we saw in 2023, 2024 will be very different,” Swati says. Follow ChurnZero on LinkedIn for the latest news, thought leadership and more.

Customer Success 52

Customer Success Trends Sales Hiring Artificial Intelligence 52

SaaStr

MAY 1, 2020

As for Navin, under his leadership Mayfield has raised over $2.2Bn in new funds and he has backed some of the best of the last decade including Poshmark, Lyft, Hashicorp, CloudGenix and more. How does Navin foresee the B2C landscape to be impacted? 330: The true test of marketers. Will these CACs remain low priced?

B2C 174

B2C Investment B2B Leadership 174

Sales Hacker

SEPTEMBER 21, 2021

Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership. If you missed episode #178, check it out here : Why SDRs Should Report to Marketing. All of a sudden, software localization became the biggest growth area in the translation market. powered by Sounder.

Artificial Intelligence 75

Artificial Intelligence Sales Hiring Technical Review Machine Learning 75

Chart Mogul

SEPTEMBER 24, 2020

When I took my first assignment as a Head of Growth a couple of years ago at a B2C company that I co-founded, I struggled with where to start? If you were to sit in a leadership team meeting at your typical SaaS business, and you asked Who is responsible for MRR growth? The answer is often Nobody , or at best Marketing sort of owns it.

B2C 52

B2C Churn Metrics Pricing 52

Sales Hacker

JANUARY 18, 2018

Join 1000+ high growth and marketing leaders to learn how marketers and sales teams can better work together. Whether you’re in sales leadership, sales development, sales ops or account management—Rainmaker has something for you. Conference focuses on sales leadership. Revenue Summit 2018 – Get 20% Off Here!

Scale 85

Scale Sales Leadership B2C 85

Sales Hacker

MARCH 16, 2020

They’re taking a more B2C-like approach, optimizing the buying experience to win more business. Before we get into the best practices for effective follow-ups, it’s important to note that the path in which a buyer was classified as sales-ready by Marketing will change your messaging. Sales Follow-Up Tactic #5: Texting.

Technical Review 108

Technical Review B2C Social Media Underperforming Technical Team 108

Hull

JUNE 5, 2019

In doing so, a CDP houses personal identifiers used to target marketing messages and track individual-level marketing results. CDPs help go-to-market teams create a better customer experience. Additionally, both B2C and B2B companies can benefit from implementing a CDP. Why Do CDPs Exist? CDPs break down data silos.

Technical Review 65

Technical Review Data Systems Review B2C 65

OpenView Labs

OCTOBER 4, 2019

The role of Chief Marketing Officer (CMO) is crucial within businesses today, responsible for shaping an organization’s strategic direction and driving revenue through marketing initiatives. But a strong history of marketing experience is non-negotiable for someone who will be an effective CMO.

B2C 43

B2C Leadership Data Analysis Education 43

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. And we’ve been in market for about six months.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

Sales Hacker

MAY 26, 2021

For any role within sales operations, you must be able to work with different teams and conflicting priorities from product, marketing, engineering and, of course, sales. Be comfortable working within with sales and marketing databases—and with large sets of data. Leadership skills and sales ops knowledge are important for this role.

Scale 60

Scale Sales Hiring Sales Outsourced Development 60

OpenView Labs

JANUARY 22, 2020

For example, the emergence of product led growth as a major trend, the evolution of the technology buyer persona and vendors refocusing their attention on the CMO as companies pour massive amounts of money into developing their marketing tech stacks. The key idea here is that what works for B2C won’t necessarily work for B2B.

Technical Review 53

Technical Review Scale B2C compliance 53

FastSpring

SEPTEMBER 16, 2022

But marketing is only one of the reasons we’re doing this. If you’re not sure if FastSpring is the right payment system and merchant of record (MOR) for your B2C and/or B2B SaaS company, we want to know what questions and concerns you have so we can take that into consideration as we continue building out our features and products.

SaaS Payments 146

SaaS Payments Payment Solutions Merchant Services Software Review 146

Sales Hacker

DECEMBER 27, 2018

Let’s just say it’s been a bull market for a long time and at some point, it’ll likely slow down. Trend #4: B2B follows B2C. Trend #8: Sales Leadership Going Deep. Trend #9: Technologies Aligning Sales and Marketing. More and more Sales Development teams are starting to roll up to Marketing.

Trends 104

Trends Technical Review Artificial Intelligence Sales 104

Kellblog

JANUARY 30, 2021

I certainly didn’t have “global pandemic” on my 2020 bingo card and, even if I somehow did, I would never have coupled that with “booming stock market” and median SaaS price/revenue multiples in the 15x range. AI in a public market context or Symphony.AI Leadership matters. 2020 Predictions Review. Sometimes, more.

Technical Review 143

Technical Review Payment Services Payments AI Search 143

OpenView Labs

MARCH 8, 2021

Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For many folks in leadership positions, the answer might be… asking job candidates good questions. What’s your biggest weakness?

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

OPEXEngine

JANUARY 18, 2022

We had no plan for a global pandemic, so the first thing I did was to tell the teams to cut all our marketing investments and other variable costs as quickly as possible.”. We just used them for our B2C product,” Tillmann said. “We And those priorities require conversations across the leadership team.

SaaS Payments 52

SaaS Payments Scale Strategy Payment Services 52

ChurnZero

FEBRUARY 1, 2019

Chris’ experience also includes leadership roles at Mercury Interactive, Gemstar-TV Guide, and Allibra Incorporated, where he played a transformation role building Cloud strategy and preparing the company for the leap to SaaS. Jesse Decker, Chief Customer Success Officer, Cloudvirga. Dave Ginsburg, Chief Customer Officer, UserTesting.

VP of Engineering 53

VP of Engineering Customer Success Scale Marketplace as a Service 53

Sales Hacker

JULY 24, 2019

Women Sales Pros is actively working with companies to attract, hire, and retain more women in their sales teams and sales leadership roles. Lori: WSP supports, champions, and talks up EVERY group and organization, working toward more women in sales and sales leadership. Women in Revenue. Gals and SALS. Women Sales Pros.

Sales Hiring 74

Sales Hiring Sales Recruiting Revenue Sales 74

SaaStr

DECEMBER 31, 2019

Shanee Ben-Zur | Head of Marketing & Growth @ Crunchbase. Please welcome Invision Studio VP of Product, Ciara Peter , Box Product Management, Senior Director Bela Stepanova , Google Maps Design Director Craig Villamor , and Crunchbase Head of Marketing and Growth. Shanee, you’re primarily a marketing person.

Enterprise 132

Enterprise Underperforming Technical Team Scale B2B 132