SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 250

Enterprise Marketing Sales SaaS 250

30 Day Leadership

MARCH 22, 2022

In this episode of the B2B Leadership podcast , best-selling author and leadership coach Nils Vinje speaks with Kan Huang, Director and Head of Strategy at Social Wave. Podcast highlights: 0:24 - Kan's background - Kan explains his role at Social Wave and how he got into his first leadership position.

Leadership 52

Leadership Social Media Marketing B2B 52

30 Day Leadership

MARCH 22, 2022

In this episode of the B2B Leadership podcast , best-selling author and leadership coach Nils Vinje speaks with Kan Huang, Director and Head of Strategy at Social Wave. Podcast highlights: 0:24 - Kan's background - Kan explains his role at Social Wave and how he got into his first leadership position.

Leadership 52

Leadership Social Media Marketing B2B 52

30 Day Leadership

JANUARY 25, 2022

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Erika Cuadrado, Vice President and director of Marketing at Gregory & Appel. 1:47 - Experiences outside Erika's current role - The leadership experiences that prepared Erika for the role she's currently in.

Leadership 52

Leadership Marketing B2B Development 52

30 Day Leadership

JANUARY 25, 2022

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Erika Cuadrado, Vice President and director of Marketing at Gregory & Appel. 1:47 - Experiences outside Erika's current role - The leadership experiences that prepared Erika for the role she's currently in.

Leadership 52

Leadership Marketing B2B Development 52

SaaStr

OCTOBER 26, 2021

Using Dave Kellogg’s “ Four Sources of Pipeline ” framework, marketing should source 60% of the pipeline for a representative enterprise software company. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Video: HE RE. Video: HERE. Video: HERE.

Scale 337

Scale Marketing SMB Leadership 337

SaaStr

JUNE 7, 2023

It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. But the drive and passion remained, and leadership didn’t give up. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. Sometimes it can take longer.”

Scale 190

Scale Scaling SMB Marketing 190

SaaStr

DECEMBER 29, 2023

The market wants it. ARR asks Jason how he sees the best companies steering into metrics and KPIs to drive performance at a leadership level. Q: Do you think later-stage SaaS companies might consider going public as the IPO market opens up? But, what didn’t get more efficient was the sales and marketing expense.

Scale 220

Scale Sales Hiring Customer Success AI 220

Sales Hacker

NOVEMBER 17, 2022

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. In this article, I’ll share my 3 ground rules of resume-writing, cover the parts of a leadership-level resume, and share a sample resume that will help you take your career to the next level. Leadership skills.

Leadership 76

Leadership Sales Recruiting Sales Hiring Sales 76

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 198

AWS Scale Sales Hiring Marketing 198

SaaStr

AUGUST 11, 2021

I feel my marketing team does not make enough efforts. Go find your real VP of Marketing. Don’t let marketing be a soft science. Measure, if nothing else, (x) leads / pipeline / opportunities generated plus (y) ROI on all marketing spend. Marketing thus doesn’t breed ownership and leadership as well as sales.

Sales Hiring 265

Sales Hiring Marketing Leadership Metrics 265

CloudKettle

JULY 27, 2023

Some are obvious: cultural values, strategy, systems and processes, leadership structure, communication and transparency… the list goes on. The […] The post Sales Leadership: The Best Leaders are Learners appeared first on CloudKettle. Technology is constantly evolving.

Leadership 52

Leadership Sales Communication Technology 52

Intercom, Inc.

AUGUST 15, 2018

He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture. I hosted Nick on the podcast, where we discussed the differences between management and leadership, fostering diversity in tech, and more.

Leadership 141

Leadership Engineering Part-Time VPE CTO Coach 141

30 Day Leadership

DECEMBER 7, 2022

A lot of people get into leadership roles by accident. The difference comes down to leadership skills. Leadership skills are not something you are born with, despite what some may think. In this episode, best-selling author and leadership coach Nils Vinje speaks with Sarah E. Sarah shares her thoughts on that.

Leadership 52

Leadership B2B Investment Development 52

30 Day Leadership

DECEMBER 7, 2022

A lot of people get into leadership roles by accident. The difference comes down to leadership skills. Leadership skills are not something you are born with, despite what some may think. In this episode, best-selling author and leadership coach Nils Vinje speaks with Sarah E. Leadership #B2bleadership #BusinessLeader.

Leadership 52

Leadership B2B Investment Development 52

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends. The Future of Marketing in 2022.

B2C 214

B2C Scale Marketing Sales Hiring 214

OpenView Labs

APRIL 22, 2021

A platform designed to enable development teams to do more with their data without sacrificing security, Cyral entered the market with tons of potential. Luckily for Cyral, they had Andrea Swaney on their side as their Head of Go-to-Market. They eventually gave in to the fact that they were competing in the WAF market.

Leadership 75

Leadership Sales Hiring Marketing Interviewing 75

OpenView Labs

JANUARY 12, 2022

It might be a little surprising to learn that the leadership style at Stack Overflow is decidedly not binary. Step 2: Adopt a flexible, non-dual approach to leadership. Prashanth takes a different approach for himself and the leadership style at Stack Overflow. Step 3: See what happens when you forge your own path.

Leadership 76

Leadership SMB Underperforming Technical Team Scale 76

30 Day Leadership

OCTOBER 11, 2022

If you are not continuously improving and expanding your leadership skillset, you introduce risk… As a leader, it’s easy to feel accustomed to what happens day-to-day. Sean’s ability to effectively market his leadership and build cross-functional relationships increased as a result of his participation in the B2B Leaders Academy.

Leadership 52

Leadership Development Consulting B2B 52

30 Day Leadership

OCTOBER 11, 2022

If you are not continuously improving and expanding your leadership skillset, you introduce risk…. One of the most important things Sean had to do after joining Zendrive was to market his leadership and build relationships with other leaders who were also new to the organization. Leadership #B2bleadership #BusinessLeader.

Leadership 52

Leadership Development Consulting B2B 52

Totango

APRIL 1, 2021

Totango is excited to announce that we have once again been recognized by G2 with awards for our leadership in Customer Success. We also recently received the following badges: G2 Leader Spring 2021 recognizes vendors who have high customer satisfaction ratings and dominating market presences. . G2 and Heinz Marketing ).

Leadership 79

Leadership Systems Review Software Review SMB 79

Kellblog

NOVEMBER 18, 2021

Is your leadership team world-class? Does your board think you have the right leadership team? Heck, does your leadership team think you have the right leadership team? new ARR), OKRs , or hiring goals — either in terms of number or quality (particularly when staffing their own leadership team). Layering up.

Leadership 114

Leadership Underperforming Technical Team Sales Hiring Scale 114

30 Day Leadership

JANUARY 17, 2023

Confidence and trust are at the heart of great leadership. In this episode of the B2B Leadership podcast, I spoke with Mark Stouse , Chairman and CEO at Proof Analytics. 1:39 - Proof Analytics’ target audience - Mark explains the type of marketing organizations he works with.

Leadership 52

Leadership Underperforming Technical Team B2B Development 52

30 Day Leadership

JANUARY 17, 2023

Confidence and trust are at the heart of great leadership. In this episode of the B2B Leadership podcast, I spoke with Mark Stouse , Chairman and CEO at Proof Analytics. 1:39 - Proof Analytics’ target audience - Mark explains the type of marketing organizations he works with. Leadership #B2bleadership #BusinessLeader.

Leadership 52

Leadership Underperforming Technical Team B2B Development 52

SaaStr

MARCH 2, 2022

Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Here are some things to consider: Listen to your customers and pay attention to the market signals. . Market demands may force you to shift from your original idea. As marketers, what we do impacts the entire funnel.

Outsourcing Services 195

Outsourcing Services Scale Outsourced Development Marketing 195

CloudKettle

MAY 4, 2023

As a sales leader, there are a number of strategies you can implement to ensure your team is set up for success, but arguably the most critical is this simple yet effective combo: Reports* + Reports** * the people you lead on your team ** the actual data and numbers Part 1: Meet with your […] The post Sales Leadership: Setting up for Success (..)

Leadership 52

Leadership Sales Strategy Data 52

SaaStr

DECEMBER 10, 2023

One app we did add this year was Madkudu , to change the way we prioritize what leads Marketing sends to sales. #3. Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership.

Leadership 297

Leadership B2B Branding Revenue 297

30 Day Leadership

SEPTEMBER 6, 2022

Cort Irish, VP of Marketing & Communications at Claritas, and I talked about this and how important it is to take control. Podcast highlights: 0:20 - Cort's background - Cort explains his role at Claritas and the market Claritas serves. 5:20 - First leadership position - Cort got his start in the marketing industry 20 years ago.

Leadership 52

Leadership B2B Communication Investment 52

30 Day Leadership

SEPTEMBER 7, 2022

Cort Irish, VP of Marketing & Communications at Claritas, and I talked about this and how important it is to take control. Podcast highlights: 0:20 - Cort's background - Cort explains his role at Claritas and the market Claritas serves. 5:20 - First leadership position - Cort got his start in the marketing industry 20 years ago.

Leadership 52

Leadership B2B Communication Investment 52

Sales Hacker

AUGUST 11, 2023

We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. Ang shares her 5 P’s of Sales Leadership: Professionalism Preparation Process Performance Play More on these below. Sara So, Ang, I’m curious what drew you to Sales Leadership originally?

Scale 63

Scale Leadership Sales Hiring Sales 63

Neil Patel

NOVEMBER 11, 2021

It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. Use Thought Leadership. Post Videos Effectively.

Social Media 127

Social Media Marketing Leadership Branding 127

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Product Marketing 138

Product Marketing Marketing Sales Hiring Scale 138

SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome. And without that context, you lose out.” What do we value?”

Sales Hiring 236

Sales Hiring Scale Technical Review Leadership 236

SaaStr

MAY 15, 2022

SaaStr 555: Secrets to Building a High-Performing Revenue Marketing Engine with Demandbase VP of Marketing Tracy Kraft. 10 Tips: CMO + CRO = Love… Building Lasting Leadership with Gusto’s CRO Tolithia Kornweibel. Top Videos This Week: 1. appeared first on SaaStr.

Scale 202

Scale Sales Hiring Payment Features Marketing 202

SaaStr

OCTOBER 16, 2020

Adam Blitzer, EVP & GM, Marketing Cloud Salesforce and former VP, Marketing @ Pardot, shares insights from launching a company in the already crowded marketing automation space and zig-zagged the way to market leadership. This was a marketing ploy by Levi’s for black jeans. 1 When the world zigs, zag.

Scale 224

Scale Marketing Engineering Leadership 224

SaaStr

DECEMBER 17, 2023

It allows us to deliver reminders, call summaries, suggested next steps, custom prompts and easy to follow workflows directly to our market facing teams and leadership. As the CRO at Owner, Kyle leads a team of go to market professionals who help independent restaurants grow their direct, online takeout and delivery channels.

Scale 235

Scale AI Leadership Innovation 235

SaaStr

JULY 7, 2023

So over the past few weeks I’ve had discussions with 3 good revenue leaders and execs and 2 marketing execs that either left their roles or were let go. In 2020-2021, you could sell and market a product you only sort of knew. Too many sales and marketing and CS execs just think they will pick it up once they start.

Marketing 218

Marketing Sales Interviewing Enterprise 218