The Marketing & Growth Hacking Publication

FEBRUARY 23, 2019

Sell Your Books, Products, and Services With Guest Interviews Becoming an interview guest is easier than you might think! These interviewers NEED content. As an author, I have done dozens of print interviews. Those mentions and links can lead to sales?—?they How To Build Your Brand, Your Expertise?—?Sell

Branding 40

Branding Growth Hacking Interviewing AWS 40

FastSpring

MARCH 10, 2023

Stream the full interview below or find it wherever you listen to podcasts. Full Interview: Audio-Only Full Interview: Video Transcript Nathan Collier Hey y’all. Alf Ruppert And I use it every time I have job interviews, I put it on the table, they read it, and think for yourself, you will fit in there.

Consulting 78

Consulting Underperforming Technical Team Interviewing Software 78

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Sales Hacker

MAY 19, 2020

This week on the Sales Hacker podcast, we speak with Tom Williams , Cofounder and CEO at DealPoint. DealPoint is the first sales platform for customer-centric sales teams. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. But the ultimate milestone isn’t the contract. We’re on iTunes.

Scale 91

Scale Payment Methods Payment Services Sales Hiring 91

SaaStr

JUNE 3, 2020

And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. And the reality is most of them don’t, most of our customers and prospects don’t trust us, especially those of us in sales.

Software Review 180

Software Review Scale Technical Review SaaS 180

Upscope

JULY 18, 2021

Story telling advice on the web Use the classic "Greatest sales deck ever" story structure I'm including this one simply because of how many times it's mentioned although the actual story telling we're focusing on is shorter and would make up one part of a deck. If the story lacks conflict then it's a sales pitch. Now, 65.4%

SaaS Payments 52

SaaS Payments Payment Methods SaaS Customer Support 52

Sales Hacker

OCTOBER 7, 2019

This week on the Sales Hacker podcast, we talk to Alison Wagonfeld, CMO of Google Cloud. Subscribe to the Sales Hacker Podcast. Welcome to The Sales Hacker Podcast. Now, without further ado, my interview with Alison Wagonfeld, CMO of Google Cloud. What You’ll Learn. Career paths are rarely linear. We’re on iTunes.

Cloud 44

Cloud Artificial Intelligence Scale GCP(Google Cloud Platform) 44

Upscope

JULY 18, 2021

Story telling advice on the web Use the classic "Greatest sales deck ever" story structure I'm including this one simply because of how many times it's mentioned although the actual story telling we're focusing on is shorter and would make up one part of a deck. If the story lacks conflict then it's a sales pitch.

Payment Methods 52

Payment Methods SaaS Payments SaaS Payment Services 52

SmartKarrot

MARCH 2, 2023

Here are the top 15 venture capital podcast leaders shaping the industry with their visionary and thought leading podcasts covering a range of topics from startups, investments, trends, interviews, and more! Hoffman hosts a podcast named Masters of Scale where he interviews a new founder every episode.

Venture Capital 10

Venture Capital Scale Entrepreneurship EKS (Elastic Kubernetes Service) 10

SaaStr

AUGUST 2, 2021

Aneesa Sayall (VP of Strategic Operations Customer & Partner Org at ServiceNow) interviews Lara Caimi, the ServiceNow Chief Customer & Partner Officer, about the journey to $15 billion and how building partnerships help propel the business. Examples include AWS, Adobe, Microsoft, and Google Cloud. But it pays off!

Outsourcing Services 272

Outsourcing Services Scale Scaling Outsourced Development 272

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

ChurnZero

OCTOBER 16, 2020

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. That was followed by the undecided (24%) leaving only 13% of participants who voted against the motion (believing that Sales should own the renewal). If you don’t fully understand these cases yet, that’s OK.

Scale 98

Scale Customer Success SaaS Payments Sales 98

OpenView Labs

APRIL 24, 2019

As a recruiter, I hear from many founders and sales leaders regularly about how many salespeople they need and how quickly they need them. And I’ve seen many startups who fail to make this distinction create a cycle of diminishing returns that impacts the trajectory of their growth for the long haul… especially in enterprise sales.

Sales Recruiting 64

Sales Recruiting Sales Hiring Scale Sales 64

SaaStr

MAY 15, 2020

333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. Before Tidelift, Bridget was VP of Sales @ Logz.io and before that was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%. Harry Stebbings. Bridget Gleason.

Sales Hiring 195

Sales Hiring Scale Technical Review Outsourcing Services 195

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Needs more pre sales support.

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

SaaStr

MAY 3, 2019

Episode 229: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue-driving machine. In Today’s Episode We Discuss: * How Manny made his way to found the leader in sales engagement from product management at Amazon and Business Development @ Microsoft? *

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

Intercom, Inc.

JANUARY 24, 2019

Machine learning can get the right message or recommendation out in a responsive way – not just from the customer’s next best action, but from the sales perspective, too. And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be.

Scale 151

Scale Machine Learning Artificial Intelligence AI 151

SaaStr

JUNE 25, 2019

Now, I have some background with luck because in between some long stints with other companies, seven years at Eventbrite and 15 years at Ticketmaster before, I spent five years of my life playing poker for a living and learned an awful lot about luck and positive outcomes as well. One moment, 10:00 AM, 90,000 tickets go on sale.

Engineering 134

Engineering Part-Time VPE Sales Hiring Scale 134

Sales Hacker

OCTOBER 8, 2018

This week on the Sales Hacker podcast, we speak with Chris Degnan , Chief Revenue Officer of Snowflake Computing, one of the fastest growing SaaS platforms in the world. Chris walks us through his habits, his principles, and his system for enterprise sales. Staffing a team of field sales, inside sales, and sales engineers in lockstep.

Scale 65

Scale Sales Hiring Sales Recruiting CTO Hire 65

OpenView Labs

JUNE 17, 2019

And unfortunately, on more than one occasion, I’ve seen this FOMO cause them to lose remarkable salespeople and sales leaders that were previously beyond excited to work with them. Here are three reasons FOMO is the kryptonite of high-growth sales organizations… and how to conquer it. hire them immediately. How did you feel?

Sales Recruiting 53

Sales Recruiting Sales Hiring Scale Sales 53

Chart Mogul

DECEMBER 6, 2023

Sara Archer , VP Sales at ChartMogul “Pricing has always been competitive in SaaS, but in 2024 we’ll see teams experimenting with new pricing models to find one that fits their customers better. We’ll also see a greater investment in sales talent upskilling, to help sales reps deliver excellence across the entire customer journey.”

AI Search 52

AI Search SaaS Generative AI ChatGPT 52

Sales Hacker

SEPTEMBER 29, 2020

Subscribe to the Sales Hacker Podcast. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. More sales meetings, start creating better sequences faster, go to go.regie.io

Scale 107

Scale CTO Hire Scaling CTO Coach 107

Sales Hacker

MARCH 10, 2020

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. Now, without further ado, let’s listen to this interview with Nicole Wojno Smith. Document everything (it’s fine to use Google Docs).

Sales Hiring 73

Sales Hiring Scale Marketing AWS 73

SaaStr

OCTOBER 16, 2020

When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * Below, we’ve shared the transcript of Harry’s interview with Paul. Something I ever thought I’d be saying in a podcast interview. What does really effective product marketing mean to Paul?

CTO Coach 173

CTO Coach Sales Hiring Software Review CTO Hire 173

SaaStr

DECEMBER 13, 2019

Below, we’ve shared the transcript of Harry’s interview with Yousuf. In terms of that buying decision, how much of a change does it make for a CIO in terms of their buying decision to have the founder themselves come to them and sell it to them versus the sales team itself? Harry Stebbings. Yousuf Khan. What would you advise?

Technical Advisors 157

Technical Advisors Scale Technical Review Payment Solutions 157

SaaStr

JUNE 19, 2020

Jason Lemkin: And what was interesting is the ones that I interviewed, the top VCs that I talked to, said they all read almost all of their inbound emails. It’s a sales pitch. It is a specialized version of sales, but it is sales, no doubt. Jason Lemkin: In late stage, often the investors are in sales.

Software Review 167

Software Review Technical Review Sales Hiring Investment 167

Chart Mogul

OCTOBER 18, 2019

This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago. This was the main point in Jacco van der Kooij ’s keynote Sales as a Science.

Scale 71

Scale SaaS Automotive AWS 71

ChurnZero

SEPTEMBER 30, 2021

For example, I think of AWS. If you put the CS Operations under the Chief Operating Officer, they can scale across with Sales. For example, Sales, CS, and Product can really have this aligned, streamlined way of rolling everything out under operations. The Sales team wants something done in Salesforce.

Customer Success 52

Customer Success Scale Sales Hiring Revenue 52

Chart Mogul

OCTOBER 18, 2019

This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago. This was the main point in Jacco van der Kooij ’s keynote Sales as a Science. doubling the number of leads).

Scale 52

Scale SaaS Automotive AWS 52

SaaStr

APRIL 24, 2020

Below, we’ve shared the transcript of Harry’s interview with John. The enterprise sales cycle will take a while, but we’re pretty happy with it. And so, you’ve got this tendency to evaluate scenarios in your head, and some of those scenarios are pretty awful. Harry Stebbings. John Mellor. Romain Lapeyre.

Scale 214

Scale Leadership Strategy Technology 214

SaaStr

MAY 22, 2020

336: Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures, shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Below, we’ve shared the transcript of Harry’s interview with David. Harry Stebbings.

Technical Advisors 207

Technical Advisors Engagement Startup Benchmarks 207

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. I interviewed Michael about successful global marketing strategies. Stream the Episode Highlights From The Interview 1. Um, no wonder you’re acquainted.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

Neil Patel

NOVEMBER 24, 2020

So you doubled a website’s traffic or sales, right? Try different types of case studies, such as an interview format where you have your clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them. AWS provides case studies right on their homepage.

AWS 145

AWS Social Media Healthcare Branding 145

Sales Hacker

NOVEMBER 10, 2020

Subscribe to the Sales Hacker Podcast. Sam Jacobs: We’ve got an interview with a friend and a great entrepreneur, AJ Bruno, the CEO and co-founder of a company called QuotaPath. If RFPs are slowing down your sales team, you need to check out Loopio. Welcome to the Sales Hacker podcast. We’re on iTunes.

VP of Engineering 74

VP of Engineering Scale Development Team Review Technical Review 74

SmartKarrot

JANUARY 18, 2022

Found by Manohar Chapalamadugu in 2013, Agile CRM is an Indian SaaS company known for its sales and marketing solutions designed for SMBs. The company aims at providing a single platform for automated marketing, sales, and other services. The sales team can concentrate on developing customer relationships and converting leads.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

Intercom, Inc.

FEBRUARY 21, 2019

I caught up with Ryan for a conversation that ranged from how to articulate your value to educated customers to why he tries to schedule one job interview per day. Ryan is constantly interviewing candidates , because if there’s someone out there who’s better than the current team he’s assembled, he wants them on that team.

Education 123

Education Sales Hiring Software Review Sales Recruiting 123

OpenView Labs

JANUARY 3, 2020

In enterprise sales, one often ends up negotiating with procurement. Kyle: There’s already dynamic pricing in SaaS–it’s called a sales rep. This is already the norm for infrastructure software products and tools like Atlassian, GitHub, GitLab, AWS and so on. How is procurement responding and negotiating on pricing?

Pricing 54

Pricing Scale Underperforming Technical Team B2B 54