SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. MRR, obviously. We talked about churn.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Tom Tunguz

JULY 8, 2020

This modern architecture for data analysis, operational metrics, and machine learning enables companies to process data in new ways. Various roles in your organization, like data scientists, data engineers, application developers, and business analysts, can access data with their choice of analytic tools and frameworks.

Data Analysis 258

Data Analysis Cloud Data Scaling 258

SaaStr

DECEMBER 14, 2021

Commoditization From AWS & Google Cloud. Every piece of marketing collateral had to be rewritten, and the needed AE background shifted from an engineering focus to a marketing and business focus. No matter what VP of Sales they hired, sales consistently failed to meet their quota. Competition in the market rose sharply.

Sales Hiring 307

Sales Hiring Data AWS Leadership 307

Tom Tunguz

JANUARY 14, 2021

Mai-Lan Tomsen Bukovec, Global Vice President for AWS Storage will deliver one of the keynotes. Data engines query the data rapidly, inexpensively. Data modelling companies create single definitions of metrics for consistency across organizations. On top of these lakes, data movement companies move data to the right consumers.

VP of Engineering 203

VP of Engineering Cloud Data AWS 203

Tom Tunguz

NOVEMBER 8, 2023

Most sophisticated data teams run like software engineering teams with product requirement documents, ticketing systems, & sprints. The Semantic Model Becomes a Must-Have: Semantic models unify a single definition across an organization for a particular metric. Looker did this within the context of a BI system.

Artificial Intelligence 228

Artificial Intelligence Trends Data Software Review 228

SaaStr

DECEMBER 20, 2023

For example, Google and AWS are already ZoomInfo customers, but only certain sub-segments within those businesses – not the entire org. The Takeaway — While 2024 should be a bit more predictable, the most important metrics ZoomInfo is focusing on now are utilization and engagement.

New CTO 312

New CTO Scale Sales Hiring CTO Hire 312

Chargify

AUGUST 17, 2020

Backed by an army of developers, data engineers, and finance professionals, this events-based billing model allowed these large companies to directly link the value that their services provided with the cost presented on a customer’s invoice. How AWS Does It. What Amazon Web Services and Twilio Get Right.

AWS 98

AWS Payment Services SaaS Payments Payments 98

SaaStr

FEBRUARY 22, 2023

How many sales reps, how much marketing spend, how many engineers will you really need? What will your ACV really be? How can that scale over time? What evidence is there that you can charge what you think you’ll be able to? What will it really, truly cost? How will your conversion funnel work? How will you fund it?

Scale 279

Scale Sales Hiring Venture Capital AWS 279

Sales Hacker

FEBRUARY 2, 2024

Now, let’s take this idea and apply it to the world of marketing metrics. Knowing that people are incentivized by what they’re rewarded for, marketing metrics boil down to alignment. If revenue is the North Star metric, everything you do should drive towards that. They are a vanity metric. Our unanimous pick?

Metrics 120

Metrics Revenue Scale Marketing 120

Clouded Judgement

SEPTEMBER 27, 2024

Subscribe now Foundation Models Are to AI what S3 was to the Public Cloud Many people look at 2006 as the birth of the public cloud - the year Amazon launched AWS. Microsoft launched Azure in 2010, and Google launched GCP to the public in 2011 (they launched a preview of Google App Engine in 2008, but made it publicly available in 2011).

Cloud 176

Cloud GCP(Google Cloud Platform) AWS Azure 176

SaaStr

MARCH 1, 2024

Engineers are more productive because Github’s Copilot writes 50% of code. They just happened to launch AWS and ended up capturing way more value just in themselves than the entire on-prem storage market before them. Take out your P&L or metrics dashboard and go through every metric. That’s every other line of code.

Generative AI 293

Generative AI Outsourcing Services AI Software Review 293

How To Buy Saas

MAY 29, 2025

For instance, companies like Sephora and Amazon have deployed AI-driven recommendation engines. In one retail example, a CEO might use an AI tool to draft a summary of key performance metrics or ask a virtual assistant to highlight emerging market trends. Executives also leverage generative AI for idea generation and reporting.

Artificial Intelligence 59

Artificial Intelligence Payment Services Payments SaaS Payments 59

Chart Mogul

JANUARY 28, 2022

A few months ago, we retired our last pieces of infrastructure on DigitalOcean, marking our migration to AWS as complete. Our journey was not your regular AWS migration as it involved moving our infrastructure from classic VMs to containers orchestrated by Kubernetes. Ultimately, we decided to go with AWS. Team expertise.

K8S orchestration (Kubernetes) 52

K8S orchestration (Kubernetes) AWS EKS (Elastic Kubernetes Service) GCP(Google Cloud Platform) 52

Sylvia Ng

FEBRUARY 17, 2016

Putting together a job description for a Growth Engineer? The below tidbits are taken from 30+ job descriptions for Growth Engineers, all from tech companies such as Asana, Airbnb, AdRoll, Cybercoders, Mircosoft, UXPin, and Zenefits, to name a few. What do all these job descriptions tell us about growth engineering? Innovative.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Intercom, Inc.

OCTOBER 12, 2021

You’ve probably had at least one awful support experience where automation has been used to disastrous effect. At Intercom, we have different levels of support roles : Customer Support Specialist 1, Customer Support Specialist 2, Senior Support Specialist, Customer Support Engineer, and Senior Support Engineer.

Underperforming Technical Team 222

Underperforming Technical Team Technical Review Payment Methods Payments 222

CloudGeometry

MARCH 22, 2022

SaaS business metrics are not hard to find ; we won’t analyze them in-depth here. As it turns out, SaaS operational platform metrics are also abundant. However, it is still too often the case that business metrics and operations metrics live in parallel universes. We’ve written about this before.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

Clouded Judgement

SEPTEMBER 19, 2023

Typical data lake storage solutions include AWS S3, Azure Data Lake Storage (ADLS), Google Cloud Storage (GCS) or Hadoop Distributed File System (HDFS). Compute engine (query engine): Performs the actual data retrieval. The Hive engine gave us more efficient access patterns to data lake storage.

Data 130

Data Government Scale GCP(Google Cloud Platform) 130

Chart Mogul

NOVEMBER 30, 2023

In 2021, ChartMogul experienced a transformative shift in data strategy when we introduced a dedicated data engineering team. Updating the data engineering stack streamlined data processing; reducing the time and effort invested in manual data handling.

Engineering 52

Engineering K8S orchestration (Kubernetes) Data AWS 52

ReSci

JANUARY 23, 2018

Author: Avi Sanadhya, ReSci Platform Engineering Team At Retention Science we deliver personalized marketing campaigns powered by machine learning to drive a deeper level of customer engagement. Our AI engine, Cortex, is responsible for billions of predictions daily and hundreds of millions of personalized emails each month.

AWS 40

AWS Metrics Machine Learning Artificial Intelligence 40

CloudGeometry

MARCH 3, 2022

Proven best practices that help both finance & engineering teams Of course, not all customers want to pay for all the features. Billing events and unit metrics The variable cost model of cloud platforms has forever changed how compute resources are bought and paid for and consumed. This is known as a unit metric.

Well Architected Framework 130

Well Architected Framework VPCs (Virtual Private Cloud) SaaS Cloud 130

User Pilot

APRIL 2, 2025

Key capabilities include segmentation, which allows you to group users based on behavior, demographics, or custom properties; custom analytics dashboards, which visualize the metrics that matter most to your team; and screen-level analytics, which show exactly how users interact with each part of your app.

Mobile 66

Mobile Underperforming Technical Team Onboarding AWS 66

CloudGeometry

FEBRUARY 7, 2022

Proven best practices that help both finance & engineering teams SaaS multi-tenancy means achieving a reliable level of efficiency and security, delivering an application that is feature-rich and cost-effective. Optimize cloud economics and drive Business Goals.

Well Architected Framework 130

Well Architected Framework SaaS AWS Construction 130

Clouded Judgement

MARCH 31, 2023

The majority of COGS (revenue less COGS = gross profit) fall in hosting costs (ie AWS), and some customer support. Or hire less engineers but write more code with tools like GitHub Copilot. Or hire less data engineers but write more SQL queries. What do I mean by this? The list goes on.

Cloud 130

Cloud Sales Hiring AI Headcount 130

CloudGeometry

APRIL 25, 2022

Proven best practices that help both finance & engineering teams In fact, it is entirely reasonable to ask about “Security and _” for almost any aspect of your SaaS application and platform. But’s all too common that neither engineering nor business management have the same visibility into the details of your cloud spend.

Enterprise readiness 130

Enterprise readiness Enterprise Technical Review Software Review 130

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. Number two, we really want companies to report and track these metrics early. They’ve got some incredible initiatives, particularly in the engineering and coding org about how to make diversity and inclusion a strategic advantage for them.

Sales Hiring 228

Sales Hiring Scale Payments Cloud 228

SaaStr

OCTOBER 31, 2019

What I’m going to do is talk a little bit about what we’ve seen over the course of the last year and then also talk about some metrics we track or we encourage our founders to track as they’re building their businesses, and then, lastly, try to go through a few predictions for the next couple of years.

Cloud 110

Cloud Scale AWS Machine Learning 110

Chargify

FEBRUARY 1, 2018

Amazon Web Services (AWS) is a poster-child for the Relationship Economy—they truly understand the modern B2B customer. AWS powers a majority of the websites and applications that you use in your day-to-day life. AWS also constantly evolves their pricing, with 62 price changes as of July 2017. Change Is Inevitable.

Payment Features 75

Payment Features Subscription AWS Scale 75

Baremetrics

FEBRUARY 19, 2018

Proper expense categorization improves your visibility into your company’s spending while enabling more accurate metrics and forecasting. As a result, we typically spend the first couple of weeks with a new startup helping their bookkeeper to re-categorize their expenses before we can even begin forecasting or calculating metrics.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

SaaStr

NOVEMBER 13, 2020

I just came out of Stripe, I just came out of Datadog, I came out of Fastly, I’m an engineer, I love the guy that was the CTO of Fastly who [inaudible 00:08:34] making it up. If your post-metric and you meet whoever, Sunil or Jason or Eileen or Hunter, whoever, send that monthly investor update. I want him or her. It is a proxy.

Sales Recruiting 211

Sales Recruiting Development Team Review Technical Review Sales Hiring 211

SaaStr

JUNE 1, 2021

Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. You guys are much more thoughtful around the metrics that you track and knowing that churn and retention is important.

Part-Time VPE 290

Part-Time VPE Technical Cofounder CTO Hire New CTO 290

Intercom, Inc.

OCTOBER 1, 2020

Eoghan would do visual design; Ciaran, David, and then later on, Darragh, would start to engineer it. And everyone, in most product-led start-ups, everyone is basically the product team, or the R&D team – designers, engineers, PMs, et cetera. So that’s one challenge, just the internal product engineering teams themselves.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

Intercom, Inc.

OCTOBER 1, 2020

Eoghan would do visual design; Ciaran, David, and then later on, Darragh, would start to engineer it. And everyone, in most product-led start-ups, everyone is basically the product team, or the R&D team – designers, engineers, PMs, et cetera. So that’s one challenge, just the internal product engineering teams themselves.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

Baremetrics

DECEMBER 7, 2023

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ). This is a v2.0 Finally, add the software account.

Startup 90

Startup Merchant Services DevOps as a Service SaaS 90

Audacix

JUNE 9, 2023

Table Of Contents As a software engineering leader, you know application security is no longer an activity that you can palm off to someone else. Snyk is a valuable tool for a software engineering manager like you who wants to ensure their web applications are secure without compromising on the benefits of open-source software.

Software Review 66

Software Review Software DevOps as a Service AWS 66

Intercom, Inc.

JANUARY 24, 2019

It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku. It’s really important to turn things around, and we all know about customer-centric design and engineering. That hasn’t changed.

Scale 151

Scale Machine Learning Artificial Intelligence Technical Review 151

User Pilot

AUGUST 18, 2024

A product adoption platform like Userpilot can help you collect feedback through in-app surveys and track metrics like conversion rates and NPS. Marketplaces – Online platforms like AWS Marketplace and Salesforce AppExchange let you list your product and attract new users by giving you access to a wider audience base.

AI Search 105

AI Search AI Scale Strategy 105

User Pilot

AUGUST 21, 2024

Case in point: we created a SaaS product metrics benchmark report based on first-party data from 547 companies—go check it out! You can record actions like clicks, text inputs, and form submissions without manually tagging them or waiting for your busy engineers. Track first-party data code-free with Userpilot.

Data 105

Data Social Media Interviewing User Experience 105