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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Google Cloud Platform, on the other hand, is in a very different set that also competes with Microsoft, but AWS is considered their biggest competitor in the market.

Cloud 236
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55+ New Workshops and Braindates for 2023 SaaStr Annual

SaaStr

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

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Join FastSpring at SaaS North 2023!

FastSpring

It is the largest in-person event in the country—2,000+ attendees, 800+ companies, and 100+ speakers—along with features such as Betakit Keynote Stage, AWS Pitchfest, Workspaces Tradeshow. Our platform includes branded localized checkout, subscription management, and so much more. Schedule a demo now or at SaaS North in person!

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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

This year at Dreamforce, some of the fastest growing, most admired digital brands laid their cards on the table. The Data-Driven Sales Manager. The average tenure of a sales VP these days is just 19 months, according to Xactly CEO Chris Cabrera, who expects that number to drop lower as businesses become increasingly data reliant.

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Why Can’t SaaS Companies Just Mint Cash?

SaaStr

Why did sales-driven Qualtrics get to $100m+ in ARR without ever raising a nickel, and generating more than $20m a year in free cash flow ? Does it cost so, so much to host a few million lines of code on AWS? Sales, done right, should be accretive (although expect sales efficiency to ultimately decline post-Initial Scale).

Scale 278
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Notes from Office Hours with Lisa Lawson

Tom Tunguz

To make a partnership successful, your startup will need to teach another sales team to sell your product. The CEO may want a partnership for brand association. The sales team asks for more leads. After scaling sales enablement successfully, the next step is to understand where your customers are. Here are my notes.

Scale 316