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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. So, let’s look at the state of subscription apps and how B2B SaaS can learn from it. In B2B, the classic metric for this is 2% now and was 2% in 2006.

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5 Interesting Learnings from Okta at $2.5 Billion in ARR

SaaStr

But it’s also tied to B2B seat models and tech. So as tech companies tighter their belts, and decrease seats, the same headwinds that have impacted ZoomInfo, Zoom, and many B2B leaders from Outreach to Gong and more also impact Okta. AWS alone generated $175m of contract value for Okta, growing 130%.

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B2B Sales and Strategies Explained

FastSpring

If you’ve never heard of B2B before, then the term can leave you scratching your head and wondering, “What is B2B sales?” B2B is shorthand for “business to business sales.” Unlike B2C, which is business to consumer sales, B2B sales focus on selling to businesses, not individual consumers.

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Thanks to Demandwell, DuploCloud, Prismatic, SafeBase, and WorkOS for Sponsoring SaaStr Annual 2023!

SaaStr

Organic search is the single most important channel for growing your business, but the tech and tactics in the space are over two decades old. We help B2B SaaS marketers turn organic search into a source of repeatable revenue through software and coaching. Prismatic is the integration platform for B2B software companies.

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What’s New At WorkOS and What It Takes To Be “Enterprise-Ready” in SaaS with WorkOS CEO and Founder Michael Grinich

SaaStr

These are YEAR 1 features today unless you’re an extremely small business. Two Secret Superpowers To Beat The Competition If you’re launching a new B2B application today, you can equip yourself with two secret superpowers to win the deal or, at minimum, not lose the deal. What’s The Minimum Feature Set For Multi-Factor, Single-Sign-On?

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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

Businesses have to make money. Unless you’re in B2C or self-serve, a B2B marker has always done the same thing: put stuff in the funnel and help move it down. 7: Having the CMO Report to the CRO is a Terrible Idea Having marketing under a CRO is an awful idea for two reasons. It’s not kindergarten, where it’s always fun.

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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . And there are some pretty amazing opportunities for doing business this way. Here’s what we learned. .