User Pilot

OCTOBER 31, 2024

In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Focus on actionable product metrics While it’s easy to get lost in a sea of metrics (like churn rate , customer lifetime value, or monthly recurring revenue) not all metrics are equally useful.

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

The Angel VC

OCTOBER 5, 2014

This doesn't mean that I disagree with Boris' article. Let's assume that your CLTV (customer lifetime value) is $2,700 (assuming an average customer lifetime of three years and a gross margin of 90%) and that you want your CLTV to be 4x your CACs (customer acquisition costs).

Scale 280

Scale Business Customer Lifetime Value Enterprise 280

Stax

JUNE 3, 2025

In this article, we’ll break down what a SaaS platform is, highlight real-world examples, and explore key strategies to succeed in the fast-moving software-as-a-service industry. Use marketing automation and CRM integrations to streamline lead nurturing and measure everythingfrom conversion rates to customer lifetime value.

Payment Services 88

Payment Services DevOps as a Service SaaS Payments Payments 88

User Pilot

JUNE 28, 2023

Justifying improvements to CX without measuring your customer experience ROI can be hard. You need to prove that you’re making a difference and that metrics like customer retention are improving. This article will help you measure your ROI of customer experience and optimize your CX program.

Customer Lifetime Value 98

Customer Lifetime Value Software Review Scale Retention 98

Neil Patel

MARCH 2, 2021

CAC, as you probably know, is the cost of convincing a potential customer to buy a product or service. In this article, we will explain the CAC metric in more detail, how you can measure it, and what steps you can take to improve it. What Goes Into Customer Acquisition Costs? per customer = $2.00. Customer Lifetime Value.

Acquisition 145

Acquisition Metrics Customer Lifetime Value Advertising 145

Totango

JULY 6, 2021

Here we’ll consider five of the best ways to track it: Customer lifetime value (CLV). Current customer referrals. Customer loyalty index. Voice of the Customer SuccessBLOC. These methods may be used individually or combined for multi-faceted insight into customer loyalty. Net Promoter Score.

Customer Lifetime Value 114

Customer Lifetime Value Scale Branding Trends 114

User Pilot

JULY 22, 2023

Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers. What is customer lifetime value (LTV)? Customer Acquisition Cost.

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

Incredo

JULY 14, 2019

At the end of this article, you will learn about the subscription model in general + get the detailed distinction between monthly/annual subscription billing models and discover how small and large SaaS companies charge their customers. . #2 Did you find our article useful? How do you charge your customers?

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

User Pilot

SEPTEMBER 4, 2024

From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. This actionable metric shows how much you’re spending to acquire each new customer. Actionable metrics: Customer Acquisition Cost (CAC). Sounds great, right?

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Social Media 105

Incredo

JUNE 25, 2019

Let’s first discuss the positive and negative sides of offering a freemium pricing model and I promise you, we will finalize the article by answering the epic question ” When does SaaS freemium work? ”. You first provide value, then expect remuneration for it. As you can see, the difference is incomparable.

SaaS 236

SaaS Pricing Software Review Acquisition 236

Incredo

JULY 8, 2019

We have decided to change the format and understand whether you are ready to become one of our global customers. We hope our article will help you cut the clutter and scale your SaaS business to uncharted limits. This is an approximate number and depends on the niche you operate in as well as your Customer Lifetime Value.

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

User Pilot

JANUARY 10, 2022

Tracking the right customer success metrics allows you to respond proactively to customer needs and keep users on the road to success. The right metrics help increase retention and customer lifetime value , maximize upselling opportunities, and increase customer loyalty and drive word-of-mouth.

Customer Success 105

Customer Success SaaS Payments Customer Lifetime Value SaaS 105

Incredo

JANUARY 14, 2020

You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. Say you want to know how videos can help you increase the impact of your social media ads. What just happened is that you entered another SaaS company’s sales funnel.

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

User Pilot

NOVEMBER 28, 2023

The total expense of bringing a new customer on board. Customer churn rate. Customer lifetime value. The total revenue a company can expect from a single customer over the course of their relationship. Customer activation rate. Churn rate formula. Tracking in-app events with Userpilot.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

Buffer Resources

OCTOBER 28, 2024

The good stuff: Analyze the SERP to understand the features of articles currently ranking for your target keywords. Generate content briefs to outline your articles. The intuitive interface makes it easy to analyze top-ranking content and ensure my article covers all the necessary topics. Optimize content with relevant keywords.

Social Media 105

Social Media AI Search Marketing Business 105

User Pilot

MAY 1, 2024

This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. Improve customer retention by delivering exceptional experiences.

Customer Lifetime Value 105

Customer Lifetime Value User Experience Retention Scale 105

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. or $40,000.

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

User Pilot

NOVEMBER 7, 2024

With so much to accomplish manually, a lot slips through the cracks, leaving an unfulfilled gap in the arena of customer success management needs. In this article, we’ll help you pick the right customer success program, covering aspects like: Tips for choosing the right customer success platform.

Customer Success 105

Customer Success Enterprise Software Review Startup 105

User Pilot

NOVEMBER 19, 2023

Learning how to improve cross-selling will let you tap into customer potential, provide additional value, and boost long-term retention. It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? Improves customer retention.

Customer Lifetime Value 100

Customer Lifetime Value Strategy SaaS Business 100

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. That’s one question we discuss in the article. TL;DR Customer retention is the ability to keep your customers actively using their products. TL;DR Customer retention is the ability to keep your customers actively using their products.

Retention 111

Retention Metrics Strategy Scale 111

User Pilot

APRIL 19, 2022

In this article, we'll go over what upselling and cross-selling are in SaaS companies, how to measure their success, and what are some of the best examples of upselling tactics to kick-start the user upgrade process. Cross-selling involves adding complementary products or add-ons to the customer’s initial purchase.

Customer Lifetime Value 98

Customer Lifetime Value SaaS Software Review Subscription 98

User Pilot

JULY 22, 2024

Wondering which customer engagement metrics to track? In this article, we discuss 12 key metrics you should cover – and why. TL;DR Customer engagement metrics measure how often customers interact with the product, how deep their involvement is, how satisfied they are with the product, and how valuable they find it.

Engagement 103

Engagement Metrics Customer Lifetime Value Benchmarks 103

User Pilot

NOVEMBER 29, 2023

A dynamic retention specialist will implement proactive strategies to improve the customer experience and increase loyalty, thus improving customer retention. In this article, we highlight the job responsibilities of a retention specialist, the skills needed to become one, and the resources these professionals can benefit from.

Retention 105

Retention Customer Lifetime Value Churn Outsourced Development 105

User Pilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Underperforming Technical Team Churn 105

Baremetrics

AUGUST 28, 2021

This includes MRR , ARR , LTV, total customers, and more. In this article, we’ll discuss the typical ways of measuring LTV, and why that might be giving you wrong results. By default, many people calculate customer lifetime value not with gross profit but with revenue. Therefore, it’s essential to use gross profit.

Customer Lifetime Value 104

Customer Lifetime Value Churn Outsourced Development Scale 104

Totango

FEBRUARY 23, 2024

You want that customer to stay with you a long time and potentially become a repeat buyer or an advocate to bring more prospects into the top of your funnel.” This partnership helps to activate the flywheel and propel growth from the existing customer base.

Scale 97

Scale Customer Lifetime Value Acquisition Customer Success 97

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 98

Retention Customer Lifetime Value Churn Subscription 98

User Pilot

OCTOBER 24, 2023

In this article, we will discuss the 10 most crucial growth metrics you should be tracking. These categories include revenue metrics, engagement metrics , and customer satisfaction metrics. To measure ARPU, just divide your MRR for a specific month by the total number of active, paying customers during the same month.

Metrics 103

Metrics Customer Lifetime Value Churn Acquisition 103

FastSpring

APRIL 26, 2022

In this article, we take our best shot at answering these and many other questions surrounding churn. table of contents to jump between sections of this article. Fred offers some great tips on how to reduce churn and increase your average customer lifetime value through specific strategies that upsell customers to annual contracts.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

User Pilot

DECEMBER 19, 2023

In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Design an in-app resource center with Userpilot.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

User Pilot

MARCH 12, 2024

In this article, we will examine 14 of the most important activity metrics, how they function, and how you can monitor them closely. Customer lifetime value The customer lifetime value is the average revenue a business can expect to earn throughout its relationship with a customer.

Metrics 105

Metrics Scale Customer Lifetime Value Business 105

User Pilot

MAY 9, 2024

Happy customer service can be the difference between inconsistent revenue and a good bottom line. This article takes a deep dive, showing you what happy service really means and practical steps to keep customers happy throughout their relationship with you. Positive word of mouth from loyal customers.

Customer Lifetime Value 105

Customer Lifetime Value Benchmarks AI Search Onboarding 105

Totango

JUNE 30, 2020

Segmenting your customers according to the effect of COVID-19 on their business allows you to target and scale specific, personalized campaigns across your portfolio. Customer segmentation leverages your customer success resources by giving each team member an all-encompassing view across many accounts.

Communication 127

Communication Strategy Customer Lifetime Value Systems Review 127

Neil Patel

SEPTEMBER 21, 2021

Article sponsored by PayPal. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. The industry is growing fast, with 37.7

Payment Methods 134

Payment Methods Payments Merchant Services PayPal 134

User Pilot

APRIL 10, 2024

How do you keep hold of your customers? Through customer retention management. The longer you can retain your customers, the more revenue you make and save from not having to find new ones. TL;DR Customer retention management focuses on understanding customer needs to keep them loyal and retained.

Retention 98

Retention Metrics Strategy Management 98

Incredo

OCTOBER 8, 2019

Include videos, infographics, checklists alongside blog articles, guides, and eBooks. If you just run an ad but are not ready for the further developments, you will end up spending a huge budget and don’t get what you desired. Tip: Read the first section of this article #6 Treating all prospects equally – Who are your prospects?

Acquisition 148

Acquisition Strategy Technical Review SaaS 148