SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time.

Business Model 238

Business Model SaaS Payments Payments Headcount 238

User Pilot

FEBRUARY 13, 2024

Userpilot's webinar “5 Ways How to Use Microsurveys in Your SaaS" covers efficient feedback collection with microsurveys , seamless integration into user journeys , and data interpretation for insights. You'll learn: The strategic value in gathering customer feedback. Watch how to use microsurveys in your SaaS.

Sales Hiring 102

Sales Hiring Generative AI AI Leadership 102

SaaStr

SEPTEMBER 29, 2022

Free user acquisition. Stage 3: Prove scalable quality user acquisition. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. B2B SaaS investors, founders, and growth teams skip ahead to monetization and expansion early and focus disproportionately on them.

Technical Review 233

Technical Review Technical Advisors Scale Compensation 233

SaaStr

NOVEMBER 25, 2023

If you think about the customer acquisition funnel, you have the top, middle, and bottom. O n the whole, every org has a customer funnel on one hand and employee resources on the other. Where are your employees mapped to that customer funnel? 2: Diagnose the Bottleneck to Growing Faster. Where is the focus?

Sales Hiring 194

Sales Hiring Underperforming Technical Team Revenue Sales 194

SaaStr

NOVEMBER 21, 2022

The demographic, environmental, and behavioral attributes of companies you expect to be your most valuable customers make up your ideal client profile (ICP). Finding your ICP starts with broad strokes, finding a few customers, and talking to prospects. Just like a boat needs an anchor, your SaaS process does too. Form advocates.

Payments 178

Payments Payment Methods Embedded Payments Scale 178

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Acquisition 103

Acquisition Strategy Social Media Underperforming Technical Team 103

SaaStr

JANUARY 31, 2023

Securing funding has become more challenging for SaaS companies over the past few years as VC firms have grown more cautious about their investments. For a company to invest strategically has several significant tactical advantages: Accelerating ecosystem activity and participation to better serve customers.

Investment 199

Investment Startup Branding Acquisition 199

Totango

APRIL 4, 2024

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Customer Success 89

Customer Success Retention Revenue Sales 89

Sales Hacker

MARCH 19, 2024

With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions. 20:29) Narrowing down your ideal customer profile (ICP) without breaking the bank. (22:49)

SaaS 83

SaaS Banking Acquisition Consulting 83

Tom Tunguz

AUGUST 28, 2021

Should you price your SaaS per seat or per use? Deciding which to use involves considering factors such as customer preference and competition. Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. Value/ Usage. Intermittent. Intermittent. Intermittent. Competition.

Pricing 270

Pricing Strategy Startup Scale 270

ChurnZero

JUNE 9, 2023

However, that’s not always the case for Customer Success (CS) teams even though they are often responsible for renewals and expansions. So said Randy Wootton , chief executive officer at Maxio and Alli Tiscornia , chief customer officer at ChurnZero in our webinar, “ Finance & CS: Charting a path to profitability.”

Finance 98

Finance Metrics Customer Success Headcount 98

Point Nine Land

JUNE 18, 2023

More than ten years later, cohort analyses have become an essential part of most SaaS companies’ toolkits. I have written this guide specifically for first-time SaaS founders with limited experience. Cohort analysis is a powerful method used to analyze groups of customers and their behavior over time. And both can be cohorted.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

Tom Tunguz

JUNE 27, 2022

Token grants cost 4-7x than traditional customer acquisition techniques. A year-and-a-half might be fine for a SaaS company selling a $50k to $100k ARR product, but long-term viability demands achieving 3-6 month paybacks of modern web2 consumer companies.

Blockchain 211

Blockchain Advertising Acquisition Technology 211

SaaStr

AUGUST 17, 2022

Focus on logo acquisition. Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit. Phil, meanwhile, has his own take: Sales and marketing alignment. The buyer used to have to jump through hoops: interviews, qualifications, and customization.

Sales Hiring 187

Sales Hiring Sales SaaS B2C 187

Stax

FEBRUARY 21, 2024

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

Totango

JANUARY 22, 2024

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. In fact, 63% of CAB members said their top 2024 prediction was that businesses would put more strategic and bottom-line emphasis on expansion versus acquisition to drive revenue growth.

Customer Success 94

Customer Success Generative AI AI Scale 94

SaaStr

DECEMBER 30, 2022

Not all products are made for enterprise customers. The best way to achieve product-market fit is to study your audience as early as possible and comprehensively overview customer segments in your niche. Examine the potential customer segments, their buying patterns, and external triggers that compel your customers to take action.

Scale 189

Scale Scaling Revenue Enterprise 189

User Pilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Customer Success 79

Customer Success Retention Software Review Customer Lifetime Value 79

User Pilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing.

Acquisition 100

Acquisition Scale Onboarding Marketplace as a Service 100

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Lead becomes a customer, and the original source is credited.

Data 94

Data SaaS Sales Funnel Acquisition 94

User Pilot

MARCH 18, 2024

In SaaS, a new user activation dashboard can become a massive product analytics tool to understand and optimize the user journey. Let’s explore how a new user activation dashboard works, look at the key metrics you need to include in it, and see how it can help you unlock ways to retain more customers.

Metrics 94

Metrics Trends Onboarding Acquisition 94

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Let’s dive right in!

Strategy 97

Strategy Marketing Social Media AI Search 97

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Software Review 128

Software Review Technical Review Development Team Review Branding 128

User Pilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Who is part of the GTM team?

Marketing 80

Marketing Customer Lifetime Value SaaS Advertising 80

User Pilot

JUNE 26, 2023

Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available. Thus, you can drive continuous value for customers, which in turn, ensures customer success.

Metrics 80

Metrics Customer Lifetime Value SaaS Acquisition 80

SaaStr

APRIL 2, 2023

And over time, I got better at parting ways quickly when we weren’t aligned. Mistake: Not scaling based upon leading indicators We’ve had 3 periods in history where we scaled up way too fast: Early on, when we thought the enterprise opportunity for Gainsight’s Customer Success product was huge after closing *1* enterprise deal!

Sales Hiring 255

Sales Hiring Scale Scaling Customer Success 255

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Chart Mogul

DECEMBER 22, 2022

For a long time, exponential growth was an expectation for successful SaaS companies. We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023.

Strategy 95

Strategy Scale Finance Acquisition 95

User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization. This article will help answer that exact question. What is growth marketing?

Growth Marketing 102

Growth Marketing Marketing Customer Lifetime Value Scale 102

User Pilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Innovation 91

Innovation Payments Strategy Payment Solutions 91

Intercom, Inc.

SEPTEMBER 10, 2020

According to Mark, customer retention is a far better indicator of success: . How to spot the leading indicators for customer renewal. By definition, customer retention takes a long time for software companies to figure out, because it might take up to a year to know whether a customer will renew or not.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

User Pilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. TL;DR A conversion funnel leak is a point in the customer journey where potential customers drop out of the process before taking the desired action. Wrong acquisition channels. Slow response to customer queries.

Scale 100

Scale Sales Funnel Onboarding Retention 100

User Pilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? Even the most successful ones have sales teams to close deals with high-value customers. Next, assign responsibilities at each stage of the journey to the right team, for example, acquisition to marketing and activation to product and customer success.

Acquisition 96

Acquisition AI Search Onboarding Churn 96

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards.

Social Media 90

Social Media Data SaaS Scale 90

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? Retaining a customer may not always be less expensive than acquiring a new one. In this article, we’ll explore customer retention costs. You will also learn how to calculate and reduce them so you can drive more profit for your SaaS business.

Retention 95

Retention Customer Lifetime Value Onboarding Acquisition 95

Casey Accidental

OCTOBER 31, 2022

In the post I linked to above, I make a case on the two metrics you really need to understand about product/market fit: retention and acquisition, and that product/market fit is really about finding a level of satisfaction (usually measured through retention) that will drive scalable acquisition. Frankly, it is just much harder.

Product Marketing 131

Product Marketing Marketing Scale Software Review 131

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97