SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. You could be missing all of your metrics, but you know, you’re not the Twitter guys. Uber is a classic marketplace company. It’s a two-sided marketplace.

Acquisition 174

Acquisition Software Review Payment Methods Marketplace as a Service 174

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

User Pilot

MAY 27, 2025

Track mobile app engagement metrics with Userpilot. How to use it: Break the complete user journey into stages: Acquisition, Onboarding, Activation, and Retention. Assign trackable events to each stage, such as “Account Created,” during the acquisition stage. Why track in-app user behavior?

Mobile 96

Mobile Retention Payment Features Onboarding 96

OPEXEngine

MAY 18, 2021

In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them. We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS Metric #1 – Annual Recurring Revenue (ARR).

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Tom Tunguz

JANUARY 14, 2016

To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale. Imagine regional taxi services, 4 in the US, each with a different app, different labor pools, different terms.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Hitenism

DECEMBER 26, 2016

Work backwards from there to get your pricing model and acquisition channels. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service. In a self-service SaaS, you rely on customer success drip emails to generate your upgrade revenue.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Intercom, Inc.

NOVEMBER 14, 2019

Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” Of course, when you introduce a new team focused on a new set of metrics or priorities, it can be easy for the scale to tip in either direction. Retention begins to take precedence over acquisition, or vice versa.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

Neil Patel

AUGUST 17, 2021

You want them to associate your company with a particular product or type of service. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company , you can benefit from a brand awareness campaign. Who actually uses campaigns for brand awareness?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

User Pilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? What other SaaS companies use the North Star Metric and how can you find yours? In this article, I'll go over what the North Star is, why this metric matters, and how to find yours.

B2C 98

B2C Metrics B2B Retention 98

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 174

Payments Merchant Services Payment Solutions Payment Services 174

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

MAY 27, 2025

You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI. Growth funnel expertise: deeply understand acquisition to activation to retention, and have a track record of measurable impact. This role is based in San Francisco, CA.

Management 52

Management Underperforming Technical Team Scale B2C 52

Stax

JUNE 20, 2024

An ISV partner is a software vendor that partners with an ISV and provides additional services or technology. However, the significance of selecting the right ISV partner program for cloud services or SaaS companies can’t be overstated. Participating in ISV partner programs offers several advantages.

SaaS Payments 88

SaaS Payments Payment Services Payments Stax 88

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. Activation and retention metrics per campaign show whether your campaigns are producing the desired result.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

User Pilot

AUGUST 14, 2024

Let’s dive in to learn what they are and how you can implement them into your product for greater customer success and acquisition! TL;DR A product-led strategy focuses on making your product, its value proposition, and user experience the primary drivers of customer acquisition, engagement , and retention.

Scale 105

Scale User Experience Acquisition Technical Review 105

How To Buy Saas

MAY 21, 2025

The platform also includes self-service interview scheduling , allowing candidates to book interviews from available slots synced to your teams calendars. Other features include customizable hiring workflows , integrated video interviews , assessment tools , and deep analytics for hiring metrics.

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

How To Buy Saas

FEBRUARY 27, 2021

The best thing about SEMrush is that they offer a high-quality service to their users; they are accurate and provide regular program updates that enhance the user experience, capabilities, and success ratio online. Growth Metrics Semrush Database Growth VS. Keywords Now Has Largest Database 2 Billion VS 20 Billion. 2018 V/S 2020.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

Neil Patel

APRIL 9, 2021

Everything we do involves measuring different metrics to see what works and what doesn’t. The industry insights section provides you with data on certain industries, such as healthcare and financial services. You need to know which metrics are important and how they translate into certain actions that get a result. Conclusion.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

User Pilot

AUGUST 12, 2024

Pendo is a DAP that offers mobile device support and allows segmentation based on product usage , visitor data, account information, and mobile metrics. Value-based segmentation (customer lifetime value, acquisition cost, etc.). Satisfied customers also turn into product advocates and enhance your customer acquisition efforts.

Marketplace as a Service 95

Marketplace as a Service Banking Telecommunications Mobile 95

How To Buy Saas

FEBRUARY 25, 2025

This Software-as-a-Service (SaaS) approach revolutionized the industry, making powerful CRM tools accessible without on-premise installs. Over the past two decades, Salesforce has evolved from a sales CRM into a comprehensive platform spanning sales, service, marketing, e-commerce, and app development. Open APIs for custom integration.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. We're about to go diving for metrics.

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

User Pilot

MAY 21, 2024

Additionally, the annual churn rate is a critical metric that quantifies the percentage of customers lost over a year, offering insights into long-term customer satisfaction and loyalty. Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe.

Churn 52

Churn Retention Software Review Metrics 52

FastSpring

JANUARY 8, 2019

Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Amazon charges fees on every sale through the Marketplace. A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. Cross-sell.

Payment Methods 84

Payment Methods Merchant Services Payment Services Outsourcing Services 84

OpenView Labs

APRIL 13, 2020

Are there marketplace dynamics? Depending on your marketplace dynamics, you may need the Marketing team to be closely aligned with the Product team to ensure it is driving new users into the correct half of the marketplace. You can’t afford high acquisition costs. Will paid acquisition work with lower revenue per user?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Sales Hacker

FEBRUARY 7, 2018

However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. To keep growing at the same growth rate requires a significant investment in the acquisition efforts as depicted in figure 2. Previously they may have only spent $1,000 when buying a SaaS service online. SaaS Sales teams.

Scale 101

Scale Growth Hacking Scaling Sales Hiring 101

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Making CAC truly useful as an operating metric comes down to segmenting.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

User Pilot

MARCH 5, 2025

Self-service support: Userpilot empowers you to build and customize in-app resource center code-free. Intercom Intercom is an AI-powered customer service tool that equips teams to engage customers through omnichannel support and activity-driven automation. Funnel analysis report generated with Userpilot. Customer support with Intercom.

Software Review 52

Software Review Engagement Software Scale 52

Baremetrics

SEPTEMBER 16, 2021

What LTV Metrics Show Why You Need to Measure LTV How You Can Measure LTV 6 Ways to Increase LTV for Online Stores 1. What LTV Metrics Show How do you know how much you earn per customer? LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. Table of Contents.

Business 97

Business Social Media Marketplace as a Service Mobile 97

User Pilot

JULY 31, 2024

Product extension Product extension involves creating new products or services closely related to the existing product. Disruptive innovation Disruptive innovation introduces a product or service that disrupts an existing market and creates a new one. SAP-WalkMe acquisition announcement. Source: Mike Pilawski.

Development 104

Development Strategy Market Research Innovation 104

User Pilot

MARCH 29, 2024

Finally, decide on your preferred acquisition channels and collaborate with your team for brand activation ideas. Digital marketing : Target potential customers online by attracting them to your online marketplace or website. You can implement a growth loop to drive customer acquisition, engagement , or even retention.

Branding 105

Branding Social Media Advertising Technical Review 105

User Pilot

AUGUST 18, 2024

Analytics dashboards : Find essential adoption metrics, such as the number of active users , user sessions , average session duration, etc., You can also create custom dashboards using metrics of your choice. Cohort tables : The feature lets you track retention rates for your users by group and spot trends (e.g. in a singular hub.

Scale 104

Scale Scaling Software Review Social Media 104

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). Baremetrics brings you metrics, dunning, engagement tools, and customer insights. Try Baremetrics Free.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. The other thing is just.

Scale 64

Scale VP of Engineering Outsourcing Services Enterprise 64

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52