SaaStr

MARCH 17, 2023

Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. The VARs of old are no longer — the ones who just implement software.

Marketplace as a Service 187

Marketplace as a Service Software Review Technical Review Azure 187

Tom Tunguz

SEPTEMBER 23, 2015

SaaS Enabled Marketplaces benefit from a unique advantage in their go-to-market. In between, Google operates an advertising marketplace, AdX. This data enables the marketplace to amass census scale data on supplier performance, granular to the type of service rendered. The first SEMs flourished in advertising.

Marketplace as a Service 108

Marketplace as a Service Data SaaS Advertising 108

Casey Accidental

MARCH 26, 2018

One major gripe journalists cite about food delivery marketplaces (more so UberEats than Grubhub due to its higher fees) is that restaurants operate on slim margins. Therefore, if food delivery marketplaces are charging 15-30% for delivery orders, restaurants are not making any money. Misconception #1: Restaurant Margins.

Marketplace as a Service 65

Marketplace as a Service Advertising Acquisition Engineering 65

Casey Accidental

JANUARY 23, 2019

They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. The second issue is around who controls the quality of the service.

Scale 72

Scale Marketplace as a Service Outsourcing Services Scaling 72

SaaStr

JULY 13, 2022

Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Expansion or retention is the new acquisition. Your expansion revenue should comprise at least 30 percent of your new acquisition revenue.

Scale 201

Scale Sales Hiring Revenue Marketplace as a Service 201

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

Outsourcing Services 196

Outsourcing Services Scale Sales Hiring Outsourced Development 196

Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

Outsourcing Services 108

Outsourcing Services SMB Acquisition Scale 108

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Uber is a classic marketplace company. It’s a two-sided marketplace. You had town car services before. Who has heard of Lambda School, out of curiosity? Thank you so much.

Acquisition 133

Acquisition Software Review Payment Methods Marketplace as a Service 133

SaaStr

NOVEMBER 21, 2022

An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Let’s examine how an ICP focus has helped two businesses win in a competitive marketplace. . It increases total enterprise value, lowers customer acquisition costs, and boosts net revenue retention. .

Payments 172

Payments Payment Methods Embedded Payments Scale 172

SaaStr

JUNE 15, 2020

— Topic: “The Essential Companies SaaS Relies On” The software-as-a-service marketplace is rapidly growing year after year! Before SaaStr and investing, he was CEO and co-founder of EchoSign, then the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

VP of Engineering 123

VP of Engineering Marketplace as a Service Scale SaaS 123

SaaStr

MAY 25, 2022

How do you make your fledgling business seen and heard in a competitive business marketplace? Nobody wants to refer a service that may not be able to deliver. However, if your product or service is recognized as the best of its kind, the credential makes it easier for users to recommend your business.

Scale 226

Scale Marketplace as a Service Business Model Advertising 226

Think Strategies

MARCH 26, 2018

In fact, it spawned an entire subsegment of data integration solution vendors and systems integration service providers that have prospered by helping organizations overcome their data integration challenges. Click here to read our analysis in E-Commerce Times regarding the industry implications of this acquisition.

Marketplace as a Service 100

Marketplace as a Service Acquisition Cloud Enterprise 100

Payrix

JANUARY 30, 2024

Durrett explained that Storable is the culmination of several best-in-class acquisitions, including multiple software companies, a marketplace company, and a couple of insurance companies. While the decision to embed payments was an easy one, the process of choosing payment options that meet ever-evolving customer needs is ongoing.

Payment Services 130

Payment Services Payments Merchant Services Payment Solutions 130

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Engagement 101

Engagement Customer Lifetime Value Revenue Subscription 101

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 124

Payment Methods Payment Solutions Merchant Services SaaS Payments 124

Tom Tunguz

JULY 8, 2021

Tokens might be used as stores of equity value, as a replacement for government money, to pay for a particular service, or simply as as collectible. Exchanges - exchanges are the marketplaces where people trade tokens to determine their value. These assets might be coins, tokens, NFTs and be used in different ways.

Outsourced Development 265

Outsourced Development Marketplace as a Service Banking Construction 265

Casey Accidental

OCTOBER 18, 2021

In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion. Building a consumer marketplace to drive incremental ticket sales to event creators. The core self-service business was growing steadily at significant scale and was profitable.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Partner acquisition. There are three different types of products designed to enhance partner acquisition. Examples of partner-to-partner marketplaces: MeasureMatch , PartnerStack.

Payments 101

Payments SaaS Payments Payment Solutions Payment Services 101

User Pilot

OCTOBER 26, 2023

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. The Ansoff Matrix of Growth Strategies.

Acquisition 105

Acquisition Scale Onboarding Marketplace as a Service 105

User Pilot

MARCH 29, 2024

Finally, decide on your preferred acquisition channels and collaborate with your team for brand activation ideas. Digital marketing : Target potential customers online by attracting them to your online marketplace or website. You can implement a growth loop to drive customer acquisition, engagement , or even retention.

Branding 105

Branding Social Media Technical Review Software Review 105

User Pilot

AUGUST 31, 2023

Examples of products that depend on the network effects for growth are social media sites like Facebook, messaging apps like WhatsApp, lift-sharing platforms like Uber, or marketplaces like eBay. Satisfied users promote the product through WOM and referral schemes, which further grows such networks and lowers customer acquisition costs (CAC).

Social Media 105

Social Media Customer Lifetime Value SaaS Marketplace as a Service 105

Payrix

FEBRUARY 21, 2024

To start the series, Ian and his guest Andy Meadows, Head of Partner Success Management for Payrix, dive into the topic of resourcing and what you need to consider when it comes to selling payments, boarding and underwriting, service and support, and development and tech. Now, we’ve not hit on the backend service and support piece.

Payments 100

Payments Merchant Services Embedded Payments Payment Services 100

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Buffer Resources

OCTOBER 19, 2023

I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards. I felt a technology platform could solve this problem for both sides of the marketplace.

Strategy 109

Strategy Marketplace as a Service Social Media Investment 109

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. SaaS as we already understood is a software as a service. Start Listing your saas on Software and saas Marketplaces.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. But once they’re happy with a service, they can help build trust with new customers as well.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

Neil Patel

AUGUST 17, 2021

You want them to associate your company with a particular product or type of service. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company , you can benefit from a brand awareness campaign. Who actually uses campaigns for brand awareness?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

SaaSOptics

APRIL 7, 2022

” Or, as Openview Partners defines it, “ product-led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.” A freemium offering breaks down those walls and gives users a clear path to discover your product/service.

Business Model 74

Business Model Payment Features Business SaaS 74

Subscription Flow

JANUARY 3, 2024

The following is a list of reasons that can also be read as a list of incentives for SaaS businesses to implement a flexible pricing strategy: Tailoring your pricing strategy as per larger trends in the market: SaaS businesses operate in a highly volatile environment, with technology, customer behavior, and the marketplace constantly changing.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

SaaSHolic

MAY 12, 2023

Antonio Soares of Dock, a fintech company providing digital banking infrastructure, sees the significant unbanked population in Brazil and other Latin American countries as an opportunity to improve financial inclusion, making strategic acquisitions to strengthen their capabilities in this area.

Payments 52

Payments Payment Solutions Marketplace as a Service Payment Methods 52

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). SaaS companies are known for their bold bets in an evolving marketplace, but these risks rest on a bedrock of metrics and data. Key takeaways.

Sales Hiring 37

Sales Hiring Acquisition Forecasting Outsourced Development 37

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model.

SaaS Payments 222

SaaS Payments Metrics Payment Methods Scale 222

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

The SaaS Garage

JUNE 8, 2017

Munich-based Propertybase GmbH, a leading software-as-a-service (SaaS) provider for CRM and marketing for the real-estate industry, has been acquired by US firm Boston Logic, the two companies announced today. US firm Boston Logic provides estate agents with software, online marketing and design services. www.propertybase.com ).

Technical Review 66

Technical Review Marketplace as a Service SaaS Software Review 66