SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. I want to talk about how we got to the business model that we have at Lambda School because it’s one of the things that separates us from other schools. They needed something now.

Acquisition

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods

SaaSOptics

APRIL 7, 2022

” Or, as Openview Partners defines it, “ product-led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.” What Does Freemium Mean in Business? Is Freemium a Good Business Model?

Business Model

Casey Accidental

OCTOBER 18, 2021

In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion. Building a consumer marketplace to drive incremental ticket sales to event creators. What Was Going On With the Core Business? Consumer Marketplace.

Technical Advisors

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

Marketplace as a Service

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service

Sales Hacker

OCTOBER 13, 2020

Why it’s hard to build a two-sided marketplace [13:38]. Sam Jacobs : What’s the business model? And the ones that aren’t are generally, kind of related industries, IT services and those sorts of things. And the other thing I learned is it’s very, very hard to build a two-sided marketplace, Sam.

Marketplace as a Service

SaaStr

APRIL 30, 2022

Or maybe ARR, depending on your model. Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. There’s obviously hybrid models.

SaaS Payments

Casey Accidental

OCTOBER 27, 2020

This is part three of a three part series on sequencing business models. In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This post is a collaboration with Gilad Horev.

Payments

Tom Tunguz

JANUARY 14, 2016

To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale. Imagine regional taxi services, 4 in the US, each with a different app, different labor pools, different terms.

Startup

Intercom, Inc.

APRIL 4, 2019

Thanks to the explosive growth of products like Dropbox, Asana and Slack, the self-serve model has been all the rage for close to a decade. The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup. Are you a marketplace or are an e-commerce retailer?

Scale

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy?

Acquisition

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers.

Growth Hacking

SaaStr

NOVEMBER 7, 2019

If you think about it that way, then I think it simplifies a bit the equation, and you can think of how does that apply to your business? Like, how can we provide economic infrastructure for developers to build applications and services and in a weird way, future proof? Let’s start with our five key steps.

Payments

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Because horizontal SaaS companies serve both startups and enterprise businesses, scalability is a key selling point.

SaaS Payments

ChurnZero

JANUARY 13, 2022

Amir will lead all post-sales functions, helping customers use the full scope of their products and services to unleash the power of CentralSquare in their communities. “Not only have we accomplished major milestones in terms of organic growth, but our acquisitions have made us a force within the compliance industry.

VP of Engineering

Sales Hacker

FEBRUARY 7, 2018

However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. To keep growing at the same growth rate requires a significant investment in the acquisition efforts as depicted in figure 2. Previously they may have only spent $1,000 when buying a SaaS service online. SaaS Sales teams.

Scale

User Pilot

APRIL 10, 2023

Both models allow users to experience the product value without satisfying all their needs. The benefits of the freemium model include lower customer acquisition costs and access to vast amounts of customer data. Freemium is a business model which gives users free access to the product. Book the demo !

Strategy

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. Growth Stage – Scaling the Business, and . The growth stages are defined as: Early Stage – Product/Market Fit Stage, .

SaaS Payments

Andreessen Horowitz

AUGUST 30, 2023

Popularized by Michael Milken at Drexel Burnham Lambert, the invention wasn’t all that complicated: issue bonds with very high interest rates and correspondingly high risk, and use that capital to finance the wholesale acquisition of mismanaged, inefficient, and sclerotic companies. Inside sales? The curves simply do not meet. All of them!

VP of Engineering

Point Nine Land

MARCH 18, 2019

This came to define a new go-to-market strategy for many marketplaces or, as they came to be known, SaaS-enabled marketplaces. In some cases, the SaaS was even given away free in the hope of driving adoption before monetizing on the marketplace. In other words, we may see users coming for the network and staying for the tool.

Marketplace as a Service

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.

SaaS Payments

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans.

Strategy

User Pilot

OCTOBER 26, 2021

Focus on Impact : It helps teams prioritize customer experience , which leads to improved acquisition and retention. He identifies 6 business models and corresponding usual North Star Metrics: Marketplaces (eg Uber) – consumption growth. Paid growth-led businesses – growth efficiency (ie LTV/CAC ratio ).

B2C

User Pilot

JULY 14, 2022

It’s not just about customer acquisition (getting users to sign up). User onboarding is important because it’s core to the business model of any SaaS company: you need to meet your users’ expectations by delivering on their expectations of what value they’ll get. Userpilot can help. Get a demo now.

Onboarding

OpenView Labs

JULY 12, 2019

The current product led growth (PLG) trend didn’t come out of nowhere, and neither did the more general direct-to-consumer business model. Shopify provides them with everything they need to start, sell, market and manage their businesses in a single platform. Let’s take a quick step back and look at how we got here.

Data

Subscription Flow

JANUARY 3, 2024

Having a flexible pricing strategy allows SaaS providers to cater to different customer segments and needs by offering different pricing models such as subscription, usage-based , freemium, or hybrid. While this strategy may result in lower profits or even a loss, it may help limit competition and maximize customer acquisition and retention.

Pricing

SaaStr

JUNE 16, 2020

I was an account executive covering financial services vertical and covering in New York. Adnan Chaudhry: And at first, I just want to acknowledge that we’re going to talk about the business models of some of our broader customers, some of the things Salesforce is going through. It’s a business crisis.

Sales Hiring

User Pilot

MAY 21, 2024

Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. A low churn rate suggests strong product-market fit and customer loyalty, whereas a high rate may indicate underlying issues with the product or service. It’s a key metric for assessing customer satisfaction and retention.

Churn

Valuize Consulting

AUGUST 26, 2024

In today’s marketplace, understanding and meeting customer expectations isn’t just important – it’s paramount. Omni-Channel approaches to the Acquisition phase of the customer lifecycle have become table stakes for Sales and Marketing.

Customer Success

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. Finding proper market fit should be part of any business model as it’s the place where customer acquisition happens in the early stages of your company. You have to look at the marketplace and understand how people are actually finding their success.

Product Marketing

OpenView Labs

FEBRUARY 11, 2021

While inevitable and with multivariate causality, it speaks to the product’s maturity and business model. Offering free usage is par for the course as a SaaS customer acquisition strategy. When this happens, fix the product, pivot the business model, or expand the distribution channels. Not always.

Scale

How To Buy Saas

SEPTEMBER 23, 2024

The Software-as-a-Service business model has gained a lot of popularity in the last few years because of its low entry barrier, flexibility, and scalability. The SaaS business space is constantly evolving, and it is welcome to new ideas and innovations that can change the world and provide effective solutions.

SaaS

SaaSHolic

DECEMBER 2, 2021

Additionally, you’ll increase the lifetime value of your customers and reduce the need for new client acquisitions. Onboarding within of itself is a bonafide industry, meaning that it’s a mature industry with robust practices you can use for your business model as a SaaS provider. What is successful onboarding? Conclusion.

Onboarding

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans.

Strategy

Natalia Luneva

APRIL 24, 2025

Stripe Connect is a comprehensive payment processing solution designed to cater to the unique needs of platforms and marketplaces. As a part of the broader Stripe suite, it facilitates digital transactions and enables businesses to accept credit card payments and manage complex money flows.

Stripe Connect

Point Nine Land

OCTOBER 22, 2019

Both Jack and Rian had tech backgrounds and at the time were providing consulting services to the legal industry. Law practice management software existed, but it required on-premise service and tens of thousands of dollars in annual upkeep, which meant only the big law firms had access to it. Again, this was 2007.

Technical Review