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SaaS Is Growing Up: 4 Business Model Changes To Adopt with Notion Capital

SaaStr

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time.

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The Evolution of Open Source Business Models

Tom Tunguz

Fast forward to today : open source has become a go-to market strategy for many software startups because it presents a powerful antidote to monotonically increasing acquisition costs. They encouraged permissive licensing so anyone could use, modify, and distribute their code.

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Startup Metrics

TechEmpower SaaS

What does the business do? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? How does it meet customers’ needs?

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Customer Retention vs Acquisition Cost: Which One Should You Focus?

User Pilot

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

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How to Build a SaaS Customer Acquisition Strategy

Baremetrics

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

If driving more customers was your customers’ #1 need, and that’s not what you helped them with, you probably didn’t build a very successful business, or the problem of solving customer acquisition for that market is very difficult. What Types of Businesses Are We Talking About? 1 Saturated Growth in SAAS.

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Ode to the $100,000,000 Exit

SaaStr

Underrated: How great of a business model SaaS is. And realistically, cut off any potential M&A acquisitions deals for even hundreds of millions of dollars. Well, there aren’t that many acquisitions in general in SaaS, no matter how it looks on TechCrunch. 1,000+ Unicorns bloomed, hundreds of them in SaaS.