The Complete Guide to SaaS Pricing Strategy
Tom Tunguz
FEBRUARY 26, 2025
AWS, Twilio, Heroku, etc. Just a quick reminder: Payback Period = Cost of Customer Acquisition/Gross Margin The gross margin is the revenue per customer minus the costs to provide the service. Looking at current AI pricing trends in SaaS, there’s significant variance. Many infrastructure as a service companies do this.
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