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Scaling Customer Success in 2022 From Series A to IPO with Snyk io, Vanta, Crane, and Hook (Video)

SaaStr

SaaS businesses are discovering that customers choose and recommend them based not on flashy marketing or super fancy product features but on the experience of engaging with the company and the value it delivers. Fast forward to 2022, customer success is an established function at even many early-stage software companies.

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Mass market, nano media: The future of marketing is engagement

Intercom, Inc.

A couple of weeks ago, I spoke about the future of engagement at AdWorld 2022. In 2022, we can no longer separate digital and physical business. The future is engagement. Everybody is “doing engagement”, but few are doing it right. Increasing channels is not the same as increasing engagement.

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2022 on Inside Intercom

Intercom, Inc.

We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. In this post, the Intercom Content Team picks our highlights from a busy 2022 – we published over 150 pieces of content, including guides about customer support and customer retention. Well that was quite the year.

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Key Strategies for Scaling Revenue in 2022 with Confluent President of Field Operations Erica Schultz (Pod + Video)

SaaStr

Where do they show up during the engagement cycle? This information allows us to learn how our customers engage with our products and our various marketing platforms or how they use other technologies or services. This might present a chance to complement product-led engagement with enterprise sales.

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17 Web Conversion Metrics You Should be Tracking in Your SaaS in 2022

User Pilot

Are you focusing on the right conversion metrics? There are so many other metrics to consider – including newsletter signups, customers favoriting items, social media shares, product usage – basically, all the small steps that indicate you’re doing the right thing. Engages with your onboarding in-app flows. Trick question!

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Best SaaS Customer Engagement Model for 2022

CustomerSuccessBox

“You cannot buy engagement, you have to build engagement” Whether or not your SaaS company provides huge customer success, it is substantial that a customer engagement model oversees proactive engagement with clients. What is a Customer Engagement Model? What is a Customer Engagement Model?

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Engagement Gamification: The Fun Way to Boosting User Engagement

User Pilot

Boosting user engagement is a surefire way to nurture customer loyalty, but how do you actually encourage users to use your product? In this article, we’re going to go over how engagement gamification increases user engagement, how you can implement it, and the best practices to follow!