article thumbnail

Ok, Google: Scale my SaaS business

Intercom, Inc.

? ?. Over a few decades, SaaS has evolved from a lofty concept to an integral part of the modern business landscape. In many respects, it’s now almost impossible to envisage a work environment that doesn’t rely on a SaaS product in some shape or form. Building successful SaaS companies in a rapidly evolving market.

Scale 118
article thumbnail

5 Interesting Learnings from Zscaler at $1B in ARR

SaaStr

Ok times are tough in the public markets for SaaS and Cloud. So Zscaler is the quiet SaaS and Cloud leader that just … delivers. Accelerating at scale. Zscaler is based in San Jose, CA, but it had early wins in Europe and it kept scaling there. Sales + Marketing declined from 59% of revenue to 47%.

Scale 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thanks to Cumul.io, Hook, Jiminny, Leaseweb,and Zendesk for Sponsoring SaaStr Europa 2023!

SaaStr

We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! Embed white-labeled dashboards in your SaaS application or portal. Jiminny is the conversation intelligence platform that records, transcribes and analyzes sales calls to help teams coach at scale, win more deals and smash targets.

Scale 215
article thumbnail

In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue.

SaaStr

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The good news is if you get anywhere at all in SaaS in the early days, you’ll have a handful of customers. And then, they start to come to you, to learn more. It’s not scaling fast enough.

Branding 286
article thumbnail

The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

Talk to any experienced SaaS sales leader in a competitive space. It’s a feature that, for a material number of customers and prospects, wins the deal vs. the competition. But still, that takes time in SaaS. 2007: Salesforce integration. We closed 4 of the 6 leading insurances companies because of this.

Scale 205
article thumbnail

5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. It’s not that easy out there in SaaS land these days, folks. These are still great times in SaaS. And fairly sales-heavy, at 43% in sales and marketing.

Scale 222
article thumbnail

How To Keep Your Customers For a Decade. Or Longer.

SaaStr

it wasn’t until later on in 2007 that we had enough revenue to create a large enough group of customers to go on a 10 Year Journey with. As you scale, your competitors will try to do Rip-and-Replace deals. View them as a Special Prospect in Salesforce, instead. Not prospects. Run the tables here. It happened to me.

Scale 349