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Thanks to Cumul.io, Hook, Jiminny, Leaseweb,and Zendesk for Sponsoring SaaStr Europa 2023!

SaaStr

Hook accurately predicts revenue growth from your customers. We use data science to identify your highest-value customers, how to keep them and maximize revenue. Ready to start boosting revenue? Offer new insights to your users and let them take action immediately, right within your own application!

Scale 202
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5 Interesting Learnings from Zscaler at $1B in ARR

SaaStr

only half its revenue. Zscaler’s sales team is also similarly constituted, with an equal amount of the team outside the U.S. #3. Sales + Marketing declined from 59% of revenue to 47%. Sales + Marketing declined from 59% of revenue to 47%. 10 Years to $100m in Revenues. Yes, this is hard.

Scale 226
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5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

While hardly the only vendor doing automated product insights, UserTesting has been doing it for quite a while (founded way back in 2007) and doing it well, with over 2,100 customers including many tech leaders. Only 18% of revenue outside the U.S, Pro Services about 8% of revenues. UserTesting has. Not great but OK.

Scale 213
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Dropbox S-1 Analysis - The King of Freemium

Tom Tunguz

Founded in 2007, Dropbox epitomizes the freemium go-to-market. 90% of revenue originates through self serve channels - an astounding figure for company that generated more than $1B in revenue last year. Dropbox’s revenue grew from $604M to $1.1B Dropbox’s revenue grew from $604M to $1.1B Revenue Growth.

Scale 210
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How To Keep Your Customers For a Decade. Or Longer.

SaaStr

it wasn’t until later on in 2007 that we had enough revenue to create a large enough group of customers to go on a 10 Year Journey with. But if you are thinking in terms of Decade Long Relationships … put sales and even customer success back on lost customers. Really, quite a lot. They may boomerang back.

Scale 344
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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Your ability to persuade others in this way by appealing to their emotions will increase your sales.

Sales 137
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Recession Planning & Maintaining Growth

OPEXEngine

We have been asked quite a bit lately how companies navigated the Great Recession of 2007-2009 and what companies can do today to protect against a downturn. They maintained spending on Sales and Marketing, and investing in R&D. may mean there is room for growth opportunities thru increased investment in Sales and Marketing.