Trending Articles

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Shopify, Datadog and Palantir All Re-Accelerate. Good Times Are Back in B2B and SaaS. At Least — For Some of The Best

SaaStr

The Q2 2025 earnings cycle just delivered some genuine surprises. While everyone’s been talking about “SaaS recovery,” the reality is more nuanced: only three of the four supposed “re-acceleration champions” actually re-accelerated. The fourth is working through a different challenge entirely. Here’s what really happened, backed by the actual numbers.

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Model your SaaS growth with Scenarios

Chart Mogul

What would happen if you reduced churn by 20%? Raised prices by 10%? Doubled your free trial volume? With ChartMogul’s new Scenarios feature, you can explore how key business decisions might impact ARR and subscriber count. What are Scenarios? SaaS founders and revenue leaders are constantly thinking “what if?” What if we reduce churn by … What would happen if you reduced churn by 20%?

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Who is Talking to My Users?

Tom Tunguz

In 1999, the dotcoms were valued on traffic. IPO metrics revolved around eyeballs. Then Google launched AdWords, an ad model predicated on clicks, & built a $273b business in 2024. But that might all be about to change : Pew Research’s July 2025 study reveals users click just 8% of search results with AI summaries, versus 15% without - a 47% reduction.

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BetterCloud is a Leader in the 2025 Gartner® Magic Quadrant™ for SaaS Management Platforms

BetterCloud

For the second consecutive year, Gartner named BetterCloud in the 2025 Gartner® Magic Quadrant for SaaS Management Platforms (SMP ) report. We are pleased to share that BetterCloud is one of only 17 vendors recognized in this year’s report, and the only one to move from Visionary to Leader in just a single year. In our opinion, this recognition affirms BetterCloud’s: Innovation for SaaS lifecycle management’s everchanging needs Unified tool that delivers tangible benefits and fast ROI for custom

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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Clouded Judgement 8.8.25 - Earnings Season Starts Strong

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Big Model Releases! This week Anthropic released Opus 4.1, and OpenAI released GPT5. I asked Grok to run a sentiment analysis on both based on what people were posting on X. Here’s what it said: Claude Opus 4.1, released by Anthropic on August 5, 2025, is positioned as an upgrade emphasizing improved coding accuracy, agentic capabilities, and precision in r

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Sync SaaS metrics to HubSpot Companies

Chart Mogul

You can now automatically sync key subscription data from ChartMogul including MRR, customer status, billing cycles, and more, directly to Company records in HubSpot. That means your sales, marketing, and success teams can now access rich subscription data right where they need it, without switching tools, tabs, or context. What can you do with the … You can now automatically sync key subscription data from ChartMogul including MRR, customer status, billing cycles, and more, directly to C

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Announcing The AI Agent Blueprint

Intercom, Inc.

AI Agents are reshaping how businesses deliver service, earn loyalty, and create measurable value. Very soon, we believe AI Agents will handle the majority of customer service – and eventually, every customer interaction. Human teams won’t disappear, but their roles will evolve from answering questions to analyzing performance, improving systems, and designing better customer experiences.

AI
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Customer Identity Unification: Why It’s Hard — and How Frontegg Makes It Practical

Frontegg

Most organizations managing customer identity today face the same challenge: users don’t just exist in one place. A customer might sign up on your app with an email and password, log in later with Google, and have records in your CRM, support platform, and billing system. As a result, each system sees the same person as a separate user. If each system sees them as a separate person, you’re not just dealing with a messy user experience—you’re operating without a single source of truth.

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GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Stevie Case is the Chief Revenue Officer at Vanta, the $4B leader in trust management and compliance automation. Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Dear SaaStr: How Do I Do an NPS Survey Right?

SaaStr

Dear SaaStr: How Do I Do an NPS Survey Right? The biggest issue with NPS Surveys isn’t that they don’t work. They do. The biggest issue is we don’t take the right actions afterwards. And we do them at the wrong times. To properly gather and use NPS (Net Promoter Score), you need to focus on three things: **execution, automation, and actionability.** Here’s how to do it right: 1.

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Why is customer success still seen as less valuable than sales in 2025?

ChurnZero

Quick Summary: Customer success is still seen as less valuable than sales, reveals new research. CS leaders can close the perception gap by telling a clear revenue story, earning ownership of expansion, and showing how CS directly fuels sales success. Earlier this summer, we fielded a new survey to CSMs in which we asked whether their company values customer success more, less, or the same as sales.

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The Future of ASO: Adapting to Intelligent Discovery

Neil Patel

The rules of app store optimization (ASO) are changing. What was once a tactical discipline focused on rankings and keywords is rapidly evolving into a strategic lever for user acquisition, brand visibility, and sustained app growth. With advancements in AI, shifts in search behavior, and the rise of hyper-personalized discovery, ASO is entering a new era, one that is contextual, intelligent, and continuously adaptive.

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Real-Time Payments and the Future of Treasury Management

USIO

Key Takeaways Real-time payments (RTP) are transforming treasury from a reactive to a proactive function. Enhanced cash visibility enables smarter liquidity decisions and reduces idle cash. AI and APIs are central to real-time forecasting, fraud detection, and reconciliation. Treasurers must evolve into strategic advisors, not just operational managers.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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GPT-5 for GTM teams: what changed and great prompts to use

Sales Hacker

Hello and welcome to The GTMnow Newsletter by GTMnow – a weekly publication by VC firm, GTMfund. GPT-5 is here. If you have a Pro account and don’t see it as a toggle for your Chats, try creating a Custom GPT and you should see it as an option. GPT-5’s impact on go-to-market is bigger than most people realize. In SaaS, speed used to be dictated by product.

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Dear SaaStr: How Do I Know If My New VP of Marketing Is Going To Make It?

SaaStr

Dear SaaStr: How Do I Know If My New VP of Marketing Is Going To Make It? You’ll know pretty quickly if a new VP of Marketing is going to make it—or not. The best ones deliver tangible results fast, and there are clear signs to watch for in the first 30-90 days: They Own a Lead Commit—and Deliver A great VP of Marketing will own a lead commit from Day 1.

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Top Financial Metrics Tracked by Usage-based Companies

The SaaS CFO

I’ve been poring through public financial documents looking for ARR definitions and calculations. I could not find one pure-play usage company that defines ARR. If these companies don’t define ARR, what metrics do they track? In this post, I’ll walk you through the top financial metrics that usage-based companies track and disclose, why those metrics […] The post Top Financial Metrics Tracked by Usage-based Companies appeared first on The SaaS CFO.

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Scale Your Monetization Stack Without Adding Tools

Blulogix

By BluLogix Team Scale Your Monetization Stack Without Adding Tools Ready to see how BluIQ can transform your billing process and help you achieve integrated, automated, and accurate complex monetization? Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today Vendor sprawl is quietly killing profitability.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Payment Attachment: The Growth Lever Professional Services Platforms Overlook

Stax

In the race to create more value with leaner teams, professional services platforms face a familiar challenge: how to grow revenue without bloating the product or sales organization. For many, that answer lies in a workflow they already support but haven’t fully monetized. Payments. If your platform already supports core operations like client management, project tracking, and billing, adding embedded payments isn’t just a convenience.

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Privacy by Design: Building Compliance Into Your Data Strategy

Infinicept

Most companies think they’re compliant until they discover they’re not. With over 20 state consumer privacy laws now active—each with unique requirements—and no comprehensive federal standard, the regulatory landscape has become a minefield for companies handling customer data.

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Dear SaaStr: What Makes for a Great AE?

SaaStr

Dear SaaStr: What Makes for a Great AE? A good AE (Account Executive) is someone who can consistently close deals, hit quota, and build strong relationships with customers. The 9 Qualities of a Great Sales Rep But at the core, a great AE has a few standout traits: 1. Product Mastery: They know your product inside and out. They can demo it, answer tough questions, and position it as the solution to the customer’s problem.

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B2B Authentication: Components, Challenges, and Best Practices

Frontegg

Key takeaways B2B authentication secures and facilitates access to software between organizations, requiring advanced protocols and role management. Key components include SSO, MFA, federated identity management, and RBAC. Unlike B2C, B2B authentication must support multi-stakeholder access and integrations across company boundaries. Standard protocols like SAML, OAuth, and OpenID Connect enable secure and scalable identity federation.

B2B
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Automated Revenue Optimization and Scale Faster in 2025

Blulogix

By BluLogix Team Automated Revenue Optimization and Scale Faster in 2025 Ready to see how BluIQ can transform your billing process and help you achieve integrated, automated, and accurate complex monetization? Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today Revenue optimization isn’t just a finance function anymore—it’s a growth strategy.

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FastSpring at Unlocked: Mobile & App Growth Summit Singapore 2025

FastSpring

The Mobile & App Growth Summit Singapore is one of the premier events in Southeast Asia dedicated to mobile app growth, user acquisition, retention, and monetization. As the mobile ecosystem continues to expand across borders, 2025 is shaping up to be a pivotal year for developers and growth leaders alike — and we’re excited to be right in the center of the action.

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How to Choose the Right Payment Gateway: Strategies and Tips for Payment Gateway Comparison

Stax

Running a business today means meeting your customers wherever they are—online, in-store, or on the go. No matter your industry or business model, having a seamless and secure way to accept payments is an absolute must. That’s where payment gateways come in. Payment gateways facilitate transactions, acting as the bridge between your business, your customer, and their chosen payment method.

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Dear SaaStr: What Are Some Top Tips for Hiring and Retaining Top Leaders?

SaaStr

Dear SaaStr: What Are Some Top Tips for Hiring and Retaining Top Leaders? Hiring and retaining top leaders is one of the most critical things you’ll do as a founder or CEO. Great leaders don’t just execute—they elevate your entire organization. Here’s how to get it right: Hiring Top Leaders Hire Fast, But Hire Right : Don’t drag your feet when you find a great candidate, but don’t rush into hiring someone who isn’t a perfect fit.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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How to Choose the Best CRM for Your Small Business or Mid-Sized Team

Nimble - Sales

When you start looking for a Customer Relationship Management (CRM) platform, it’s easy to get distracted by flashy features, big brand names, and long comparison charts. But the truth is simple: the best CRM isn’t the one with the most The post How to Choose the Best CRM for Your Small Business or Mid-Sized Team appeared first on Nimble Blog.

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Master Usage-Based Pricing and Unlock Scalable Revenue in 2025

Blulogix

By BluLogix Team Master Usage-Based Pricing and Unlock Scalable Revenue in 2025 Ready to see how BluIQ can transform your billing process and help you achieve integrated, automated, and accurate complex monetization? Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today Flat-rate pricing no longer reflects the way customers buy.

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FastSpring Heads to Cologne: devcom, Community Clubhouse, gamescom

FastSpring

The gaming industry’s biggest European gathering is almost here, and FastSpring is ready to share how we’re pushing forward player-driven D2C strategies for game developers and publishers worldwide! Join us at devcom, Community Clubhouse, and gamescom 2025 for action-packed days of networking, insights, and discovering how to maximize your gaming revenue.