SaaStr
AUGUST 14, 2025
Dear SaaStr: How Much Cash Should a SaaS Company With $24m ARR Have on Hand? At $24M ARR, you should aim to have at least $12M in cash on hand. The general rule I follow is to keep about 50% of your ARR in cash once you’re past initial scale ($3M-$4M ARR). This ensures you have enough to invest in growth, make accretive hires, and avoid underinvesting at a critical stage.
Chart Mogul
AUGUST 12, 2025
What would happen if you reduced churn by 20%? Raised prices by 10%? Doubled your free trial volume? With ChartMogul’s new Scenarios feature, you can explore how key business decisions might impact ARR and subscriber count. What are Scenarios? SaaS founders and revenue leaders are constantly thinking “what if?” What if we reduce churn by … What would happen if you reduced churn by 20%?
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SaaStr
AUGUST 8, 2025
The Q2 2025 earnings cycle just delivered some genuine surprises. While everyone’s been talking about “SaaS recovery,” the reality is more nuanced: only three of the four supposed “re-acceleration champions” actually re-accelerated. The fourth is working through a different challenge entirely. Here’s what really happened, backed by the actual numbers.
Tom Tunguz
AUGUST 10, 2025
In 1999, the dotcoms were valued on traffic. IPO metrics revolved around eyeballs. Then Google launched AdWords, an ad model predicated on clicks, & built a $273b business in 2024. But that might all be about to change : Pew Research’s July 2025 study reveals users click just 8% of search results with AI summaries, versus 15% without - a 47% reduction.
Speaker: Kenten Danas, Senior Manager, Developer Relations
ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!
BetterCloud
AUGUST 12, 2025
For the second consecutive year, Gartner named BetterCloud in the 2025 Gartner® Magic Quadrant for SaaS Management Platforms (SMP ) report. We are pleased to share that BetterCloud is one of only 17 vendors recognized in this year’s report, and the only one to move from Visionary to Leader in just a single year. In our opinion, this recognition affirms BetterCloud’s: Innovation for SaaS lifecycle management’s everchanging needs Unified tool that delivers tangible benefits and fast ROI for custom
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
AUGUST 8, 2025
Dear SaaStr: I’m Joining a B2B Startup at $3m ARR as VP of Sales. What Should I Do First? Stepping into the VP Sales role at a company with $3M ARR is a pivotal moment. At this stage, the company has likely found some product-market fit, but scaling efficiently and predictably is the next big challenge. Here’s how I’d approach it: 1. Assess the Current State.
Intercom, Inc.
AUGUST 11, 2025
AI is exciting. Urgent, even. But after working with countless companies on AI adoption in my role as a Senior Solutions Engineer, I’ve noticed a few common challenges – regardless of company size, budget, or ambition. Too often, teams jump in with the right intentions and still end up with disappointing results. The problem isn’t that AI doesn’t work.
Frontegg
AUGUST 7, 2025
Most organizations managing customer identity today face the same challenge: users don’t just exist in one place. A customer might sign up on your app with an email and password, log in later with Google, and have records in your CRM, support platform, and billing system. As a result, each system sees the same person as a separate user. If each system sees them as a separate person, you’re not just dealing with a messy user experience—you’re operating without a single source of truth.
Sales Hacker
AUGUST 11, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Stevie Case is the Chief Revenue Officer at Vanta, the $4B leader in trust management and compliance automation. Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise.
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ChurnZero
AUGUST 8, 2025
Quick Summary: Customer success is still seen as less valuable than sales, reveals new research. CS leaders can close the perception gap by telling a clear revenue story, earning ownership of expansion, and showing how CS directly fuels sales success. Earlier this summer, we fielded a new survey to CSMs in which we asked whether their company values customer success more, less, or the same as sales.
SaaStr
AUGUST 11, 2025
Dear SaaStr: How Do I Do an NPS Survey Right? The biggest issue with NPS Surveys isn’t that they don’t work. They do. The biggest issue is we don’t take the right actions afterwards. And we do them at the wrong times. To properly gather and use NPS (Net Promoter Score), you need to focus on three things: **execution, automation, and actionability.** Here’s how to do it right: 1.
Intercom, Inc.
AUGUST 12, 2025
AI Agents are reshaping how businesses deliver service, earn loyalty, and create measurable value. Very soon, we believe AI Agents will handle the majority of customer service – and eventually, every customer interaction. Human teams won’t disappear, but their roles will evolve from answering questions to analyzing performance, improving systems, and designing better customer experiences.
Neil Patel
AUGUST 12, 2025
The rules of app store optimization (ASO) are changing. What was once a tactical discipline focused on rankings and keywords is rapidly evolving into a strategic lever for user acquisition, brand visibility, and sustained app growth. With advancements in AI, shifts in search behavior, and the rise of hyper-personalized discovery, ASO is entering a new era, one that is contextual, intelligent, and continuously adaptive.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
Sales Hacker
AUGUST 8, 2025
Hello and welcome to The GTMnow Newsletter by GTMnow – a weekly publication by VC firm, GTMfund. GPT-5 is here. If you have a Pro account and don’t see it as a toggle for your Chats, try creating a Custom GPT and you should see it as an option. GPT-5’s impact on go-to-market is bigger than most people realize. In SaaS, speed used to be dictated by product.
USIO
AUGUST 8, 2025
Key Takeaways Real-time payments (RTP) are transforming treasury from a reactive to a proactive function. Enhanced cash visibility enables smarter liquidity decisions and reduces idle cash. AI and APIs are central to real-time forecasting, fraud detection, and reconciliation. Treasurers must evolve into strategic advisors, not just operational managers.
SaaStr
AUGUST 7, 2025
Dear SaaStr: How Do I Know If My New VP of Marketing Is Going To Make It? You’ll know pretty quickly if a new VP of Marketing is going to make it—or not. The best ones deliver tangible results fast, and there are clear signs to watch for in the first 30-90 days: They Own a Lead Commit—and Deliver A great VP of Marketing will own a lead commit from Day 1.
Blulogix
AUGUST 13, 2025
By BluLogix Team Unlock Predictable Revenue with Usage Pricing Introduction: For subscription-based businesses, creating predictable revenue is a key goal. But achieving that predictability can be challenging when you’re dealing with usage-based pricing models , where customer consumption varies significantly. How do you balance fair pricing with flexibility, while also ensuring stable revenue streams?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The SaaS CFO
AUGUST 12, 2025
I’ve been poring through public financial documents looking for ARR definitions and calculations. I could not find one pure-play usage company that defines ARR. If these companies don’t define ARR, what metrics do they track? In this post, I’ll walk you through the top financial metrics that usage-based companies track and disclose, why those metrics […] The post Top Financial Metrics Tracked by Usage-based Companies appeared first on The SaaS CFO.
Stax
AUGUST 12, 2025
In the race to create more value with leaner teams, professional services platforms face a familiar challenge: how to grow revenue without bloating the product or sales organization. For many, that answer lies in a workflow they already support but haven’t fully monetized. Payments. If your platform already supports core operations like client management, project tracking, and billing, adding embedded payments isn’t just a convenience.
Infinicept
AUGUST 7, 2025
Most companies think they’re compliant until they discover they’re not. With over 20 state consumer privacy laws now active—each with unique requirements—and no comprehensive federal standard, the regulatory landscape has become a minefield for companies handling customer data.
SaaStr
AUGUST 9, 2025
Dear SaaStr: What Makes for a Great AE? A good AE (Account Executive) is someone who can consistently close deals, hit quota, and build strong relationships with customers. The 9 Qualities of a Great Sales Rep But at the core, a great AE has a few standout traits: 1. Product Mastery: They know your product inside and out. They can demo it, answer tough questions, and position it as the solution to the customer’s problem.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Blulogix
AUGUST 8, 2025
By BluLogix Team Scale Your Monetization Stack Without Adding Tools Ready to see how BluIQ can transform your billing process and help you achieve integrated, automated, and accurate complex monetization? Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today Vendor sprawl is quietly killing profitability.
Frontegg
AUGUST 7, 2025
Key takeaways B2B authentication secures and facilitates access to software between organizations, requiring advanced protocols and role management. Key components include SSO, MFA, federated identity management, and RBAC. Unlike B2C, B2B authentication must support multi-stakeholder access and integrations across company boundaries. Standard protocols like SAML, OAuth, and OpenID Connect enable secure and scalable identity federation.
The Daily Egg
AUGUST 13, 2025
So you’ve connected Web Analytics to your website, collecting data on visitor traffic. How do you read that data, and what should you do next. The post New on Crazy Egg: Automatically read Top Insights on trends in your Web Analytics appeared first on The Daily Egg.
FastSpring
AUGUST 12, 2025
The Mobile & App Growth Summit Singapore is one of the premier events in Southeast Asia dedicated to mobile app growth, user acquisition, retention, and monetization. As the mobile ecosystem continues to expand across borders, 2025 is shaping up to be a pivotal year for developers and growth leaders alike — and we’re excited to be right in the center of the action.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
Blulogix
AUGUST 7, 2025
By BluLogix Team Automated Revenue Optimization and Scale Faster in 2025 Ready to see how BluIQ can transform your billing process and help you achieve integrated, automated, and accurate complex monetization? Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today Revenue optimization isn’t just a finance function anymore—it’s a growth strategy.
Stax
AUGUST 10, 2025
Running a business today means meeting your customers wherever they are—online, in-store, or on the go. No matter your industry or business model, having a seamless and secure way to accept payments is an absolute must. That’s where payment gateways come in. Payment gateways facilitate transactions, acting as the bridge between your business, your customer, and their chosen payment method.
Teamgate
AUGUST 13, 2025
Mobile CRM enhances sales team efficiency by providing real-time data access, automating tasks, and improving communication, ultimately driving better results.
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