Buffer Resources

JULY 24, 2023

Ever scrolled through TikTok and wondered why certain videos gain meteoric popularity while others, seemingly of equal quality, barely get a glance? It's in the mysterious underpinnings of the TikTok algorithm. That is all thanks to TikTok’s powerful recommendation algorithm. But how does this curation work?

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Social Media Trends Engagement Branding 80

Neil Patel

MARCH 25, 2021

By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. There are more than one billion users on TikTok , and the app is available in over 150 countries.

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Payment Methods Merchant Services Payments Social Media 141

Neil Patel

SEPTEMBER 29, 2020

Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company.

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Social Media Marketing Marketplace as a Service Advertising 145

Buffer Resources

JULY 3, 2023

The personal styling brand has grown to nearly 60k+ followers on TikTok. In this article, Ashlyn shares advice for tapping into the growth potential of TikTok from Fashivly’s journey on the platform. It's their value proposition to their audience as a brand and a fun account on TikTok. Their secret sauce?

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Branding Social Media Trends Systems Review 98

Buffer Resources

FEBRUARY 6, 2024

Last year, it was the private chefs of the Hamptons — in 2024, it’s the #UltimateWorldCruise that has taken over TikTok.  Happily for your (and the rest of the world’s) curiosity, there are over a dozen creators on board documenting all this and more on TikTok and other social platforms. 

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Social Media Travel Onboarding Pricing 77

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

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Buffer Resources

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about. How can I start one myself?

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Social Media AI Search Artificial Intelligence AI 103

Buffer Resources

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then.

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Social Media Trends Metrics Mobile 52

Andreessen Horowitz

SEPTEMBER 22, 2022

SVP Prabhakar Raghavan recently said that according to the company’s internal studies, 40% of young people … The post What China Can Teach Us About the Future of TikTok and Video Search appeared first on Andreessen Horowitz. Even the executives at Google know this.

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Engineering 145

IT World

APRIL 4, 2023

Chinese-owned social media sensation TikTok has been fined almost $16 million for violating provisions of the UK’s General Data Protection Regulation.

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Social Media Data 110

Buffer Resources

APRIL 2, 2024

We posted it on a TikTok channel I had created for a previous business, added a product listing for the Contour Cube on that other business’ website, and waited to see what happened. I was shocked at how quickly we were able to convince so many customers to buy from us with just a few TikTok videos. contourcube JUST LAUNCHED!!!!

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Social Media Travel Business Education 92

Buffer Resources

AUGUST 17, 2023

When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Dulma's "TikTok B-School for Women" tagline became a powerful declaration of her brand's purpose.

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Strategy Business Technical Review Social Media 82

IT World

JUNE 29, 2022

FCC Commissioner Brendan Carr has written to Apple and Google to request that both companies remove the incredibly popular TikTok app from their stores, citing a threat to national security. Is your data going TikTok?

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compliance Data 98

Andreessen Horowitz

SEPTEMBER 18, 2020

In one of our special “2x” episodes of 16 Minutes (32ish minutes;) — our show where we quickly cover the headlines and tech trends, offering analysis, frameworks, explainers, and more — we cover the algorithm that powers TikTok, the short … The post 16 Minutes on the News #41: Tiktok and ‘Seeing Like an Algorithm’ (..)

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Trends Innovation Education Mobile 145

Buffer Resources

DECEMBER 20, 2022

Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. And with a target market of 25-35 year olds, I knew that a good chunk of that phone time was now spent on TikTok. For some context, TikTok users in the U.S.

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Strategy Finance Entertainment Social Media 89

SaaS Metrics

SEPTEMBER 3, 2022

If you’re thinking about investing in TikTok likes, then you’re probably wondering if it’s worth it. After all, there are a lot of ways to get likes on TikTok without spending any money. The post Why buying TikTok likes could be the best decision for your account first appeared on SaaS Metrics.

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Investment Metrics SaaS 52

SaaS Metrics

DECEMBER 29, 2021

TikTok has become the latest sensation among a range of age groups. Your target audience will undoubtedly be a part of the TikTok community. The post 5 Ways to Use TikTok to Grow Your Small Business!

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Business Trends Metrics Strategy 52

Dubb

APRIL 14, 2023

Learn more about The post How to Get 500K Followers & 200 Million views on TikTok with Dr. Robin Kiera appeared first on Dubb Blog. Listen to the full podcast here: Listen to this podcast on the platform of your choice here.

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Sales Marketing Social Media Interviewing 52

Buffer Resources

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. We could have come up with clever social media videos of our own to try and capture even some of the 1.7

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Trends Social Media Business Branding 80

Buffer Resources

APRIL 22, 2024

For example, if you don’t like being on camera, don’t worry about the TikTok’s and YouTube’s of the world. 💡 Pro tip: In 2023, Twitter took a page out of TikTok’s book, launching its “For You” feed, where content is shown to a wider audience than just one’s followers.

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Social Media Scale Growth Hacking Headcount 93

SaaS Metrics

MARCH 25, 2020

By now, you’ve probably got a pretty good idea about what TikTok is. If you’ve just signed up for a TikTok account and you’re wondering how to go about growing it, read on. If you’ve just signed up for a TikTok account and you’re wondering how to go about growing it, read on.

Social Media 40

Social Media 40

SaaStr

OCTOBER 7, 2022

SCOOP: TikTok parent ByteDance's operating losses more than tripled last year to over $7 billion as it pushed for growth. TikTok has grown faster than any other social network in the history of time. Check out the company's full-year 2021 and Q1 2022 finances [link] tip @Techmeme. — Sal Rodriguez (@sal19) October 6, 2022.

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Finance Software Investment Strategy 243

Buffer Resources

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. We could have come up with clever social media videos of our own to try and capture even some of the 1.7

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Trends Social Media Business Branding 52

SaaS Metrics

DECEMBER 29, 2020

We get it, but we’d like to also tell you about the certain perks of online promotion that you can get if you decided to buy TikTok views for your profile from a decent resource. Unfortunately right now there are lots of scam companies that bring zero results to clients while still taking their money for it.

Development 52

Development 52

SaaStr

FEBRUARY 8, 2024

The wrong channels, a third-tier event, a misguided PR or TikTok strategy may literally have zero ROI. Because the reality in SaaS, most things won’t “perform” at all. They won’t get you any customers, not really. But the goal in B2B marketing isn’t to find channels with epic performance.

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Marketing Scale B2C B2B 214

SaaStr

DECEMBER 22, 2023

It’s all over LinkedIn and TikTok. Two things together have done many a disservice: the combination of a tougher year for many >>and<< the constant celebration of … quitting. There are times when it makes sense to quit. If literally, you’ve given it 100% and have zero traction. If your boss is terrible.

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Social Media Startup Revenue 240

Buffer Resources

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. TikTok For TikTok, our analytics are a little different since engagement rate is not provided in their tools.

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Social Media Trends Engagement Metrics 112

Buffer Resources

OCTOBER 2, 2023

LinkedIn + YouTube + TikTok LinkedIn With Microsoft’s Immersive Reader, LinkedIn adds text-to-speech and real-time translations, enhancing platform accessibility. YouTube retires its ad-free Premium Lite Subscription TikTok TikTok’s e-commerce venture faces hurdles amidst global backlash, a roadblock in its commercial expansion.

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Social Media AI Search AI ChatGPT 92

Buffer Resources

APRIL 23, 2024

Media kits are essential for social media influencers looking to monetize their work, no matter their audience size, says Ayomi Samaraweera , former TikTok employee turned creator, now the founder of Canopy , an online community for creators. Ayomi would know — she landed her first deal with only 2,000 TikTok followers. 

Social Media 93

Social Media Branding Metrics Engagement 93

Buffer Resources

MARCH 20, 2024

The big five, also known as Meta’s Instagram and Facebook, then LinkedIn, TikTok, and X/Twitter, have all integrated some form of scheduling since they came to be.    Let’s say you’re worried about getting suppressed in the TikTok or Reels algorithm but still want to get your videos pre-filmed and scheduled.

Social Media 88

Social Media User Experience Strategy Management 88

Buffer Resources

OCTOBER 23, 2023

TikTok Halloween-Themed Voice Effects TikTok introduces spooky voice effects to add a dash of Halloween spirit to your videos. AI Chatbot ‘Tonik’ on TikTok Music TikTok Music is testing an AI chatbot named Tonik , hinting at interactive features in the music domain. teens spend around 4.8

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Social Media Payments Payment Services Payment Methods 82

Buffer Resources

JUNE 26, 2023

Here are some examples: Take a tweet and turn it into an Instagram post Post your TikTok on Instagram Reels (or YouTube Shorts, or both!) Turning a TikTok into a post for LinkedIn (+ reposting on Reels and YouTube Shorts) Sometimes it’s possible to take video and turn it into text. percent engagement rate.

Social Media 97

Social Media Engagement Strategy Branding 97

Buffer Resources

MARCH 26, 2024

Picture this: the perfect idea for a TikTok, Instagram Reel, or YouTube Short strikes. It’s a simple, thought-provoking quote or statement in line with the text-over-simple-clip trend on Instagram and TikTok.  Scheduling your YouTube, Instagram, and TikTok content with Buffer makes this easy.

Social Media 95

Social Media Travel Technical Review Software Review 95

Neil Patel

JANUARY 20, 2021

TikTok has steadily grown to become one of the most popular social media apps. As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?” What Is TikTok? TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic.

Social Media 128

Social Media Trends Engagement Leadership 128

Andreessen Horowitz

JANUARY 18, 2023

Over the past four months, a little-known shopping app has quietly overtaken TikTok, YouTube, and Amazon to become the most downloaded free app in both the Apple App and Google Play stores in the U.S. Launched last September, Temu is … The post Temu: What It Is, and Why It Matters appeared first on Andreessen Horowitz.

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Buffer Resources

JANUARY 22, 2024

Reflecting on the increasing need for human connection, Annie-Mai Hodge , founder of Girl Power Marketing , predicts a rise in authentic, long-form content on short video platforms – specifically TikTok. This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Social Media 117

Social Media Entertainment Trends Branding 117

Buffer Resources

JANUARY 22, 2024

Reflecting on the increasing need for human connection, Annie-Mai Hodge , founder of Girl Power Marketing , predicts a rise in authentic, long-form content on short video platforms – specifically TikTok. This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Social Media 110

Social Media Entertainment Trends Branding 110