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Dear SaaStr: How Can I Crush a VP of Sales Interview?

SaaStr

Dear SaaStr: How Can I Crush a VP of Sales Interview? To nail a VP Sales interview, you need to demonstrate that youre not just a smooth talker with a great LinkedIn profileyou need to show youre the real deal. Too many VPs of Sales and CROs show up to interviews knowing almost nothing about the product.

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The importance of an effective product marketing strategy

Intercom, Inc.

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. George wrote a fantastic article detailing how to determine the product marketing strategy through beta products.

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How to Do a Webinar That’s as Exciting as an In-Person Event

Unbounce

One option is to take your event online and run a webinar (or perhaps, a series of webinars), instead. How can you possibly do a webinar that’s as exciting as an in-person event? So to help you out, we put together this guide to make your first experience organizing a webinar way less awkward, and way more awesome.

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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: Up until 2020, the wave of passion for events and content was so strong that all he could do was ride the wave with no strategy.

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How To Actually Succeed in SaaS: AMA Part 1 with SaaStr Founder And CEO Jason Lemkin

SaaStr

In this Ask Me Anything Part 1, Lemkin answers the questions: Many VCs talk about funding, yet you’re so focused on sales. Question #1: Why Are You So Focused On Sales When Other VCs Are Focused On Funding? That VP of Sales came out of Salesforce. Lemkin’s Hail Mary was hiring Brendon Cassidy when that first VP of Sales quit.

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[Webinar Recap] How to Drive More Software Sales with an Affiliate Program

FastSpring

With the right planning and strategy in place, investing in an affiliate program is a great way to scale a software company and drive more online sales. In our latest webinar, FastSpring Affiliate Marketing Manager Mark Jacobs, guided attendees through the exciting world of affiliate marketing.

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How to create more effective job descriptions for customer success and professional services roles

ChurnZero

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customer success hiring for SaaS and tech companies nationwide. For example, “Enterprise Customer Success Manager”.