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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. Startups operate in newer markets where pricing standards haven’t been set. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. AWS, Twilio, Heroku, etc.

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HubSpot Co-Founder and Chairman Brian Halligan on SaaS Markets, Board Meetings, and AI’s Impact

SaaStr

SaaStr CEO and Founder Jason Lemkin recently sat down with HubSpot Chairman and co-founder Brian Halligan , who shared valuable insights on the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. Our revenue team went on to be the CROs of Brex, Rippling ,Gong, so many SaaS leaders, like 10 of them.

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The Quiet Liquidity Crisis in SaaS

SaaStr

So Thomasz Tunguz put together a great chart summarizing one of my top worries over the past 24+ months in SaaS. And what you can see is there is really almost no liquidity for startups and scale-ups in SaaS and Cloud at the moment. And 2021 was a record year for Saas IPOs. What will the future bring for SaaS liquidity?

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Battery Ventures: Startups Are Actually Far More Overvalued Now Than in 2021

SaaStr

The post Battery Ventures: Startups Are Actually Far More Overvalued Now Than in 2021 appeared first on SaaStr. A lot more than we’ve ever seen before. We’ll need some of that additional trillions in overall spend to make the math pencil out. There’s just not enough IT budget otherwise. We’ll see!

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Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. But how do you truly get to that coveted phase of continued growth and profitability? Land marquee customers and build loyalty with them.

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Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Is That Too Many Management Layers?

SaaStr

Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Theres no way a SaaS startup needs a CRO or COO or other C-level Officers Without a Clear, Single Functional Area to Own Until $40m-50m+ in ARR. As weve all gotten more experienced in SaaS, weve specialized more. Is That Too Many Management Layers?

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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

Tomasz Tunguz , General Partner at Theory Ventures, shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. Six months ago, security was the number one prohibition preventing businesses and software companies from buying AI.

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Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. One of the most important job requirements for a startup CEO is being diligent about financing growth while navigating the ebbs and flows of business. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

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AR Management Playbook - Secrets to Reduce AR Aging and Increase Cash Flow

If you’re like many SaaS startups, billing and payment management is a big challenge. With this playbook, we’ll show you how to implement an AR management process to handle late payments, subscription renewals, and other recurring billing functions.

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4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. Join Co-Founder and Co-CEO of Predictable Revenue Collin Stewart to learn how to use this formula to fast-track your startups’ growth journey.