What’s More Important, New Customers or Retention? It’s a Trick Question
SaaStr
AUGUST 25, 2020
It’s a trick question, of course — the crazy high net negative churn of top SaaS companies means that of course retention matters more than new customers. Even though we tend to do actually do the opposite in terms of how many resources we deploy …. Q: What is more important, getting new customers or customer retention?
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