Remove resources negative-churn
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What’s More Important, New Customers or Retention? It’s a Trick Question

SaaStr

It’s a trick question, of course — the crazy high net negative churn of top SaaS companies means that of course retention matters more than new customers. Even though we tend to do actually do the opposite in terms of how many resources we deploy …. Q: What is more important, getting new customers or customer retention?

Retention 281
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How To Keep Your Customers For a Decade. Or Longer.

SaaStr

Some take-aways: If You Truly Have Net Negative Churn and High NPS — Then Almost Any Reasonable CAC Makes Sense. But you have to have insane NPS/CSAT + truly high net negative churn (120%-140%) for this math to really work. There won’t be enough people, team or resources. Really, quite a lot.

Scale 345
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Prisoners, And Why It Doesn’t Really Matter Your App Is So Hard to Rip Out

SaaStr

Our Churn is Basically Zero in the Enterprise. Compare Freemium churn rates of 2-3% a month, to Enterprise SaaS net churn (including upsell / upgrades) that is often less than zero … man it sounds like those Enterprise customers don’t go anywhere. Once we’re in, it’s so hard to rip us out.

B2C 264
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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. In 2020, 2021 and 2022, the trend in SaaS was to expand hires in sales, marketing, and other resources ahead of actually having the demand to feed them. Ideally, they won’t churn six months out.

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Too Many Churned Users? How to Minimize Churn in SaaS

User Pilot

Churn is the enemy of product growth. A churned user means lost future revenue and a waste of the resources it took to acquire them. How do you lower your churn rate and make sure all your users stick around? In this article, we’ll show you: What customer churn is and why it matters. Let’s get started.

Churn 95
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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In the language of SaaS, I churned. And the experience got me thinking: Was immediate removal of paid features the best chance to keep me from churning? When did I officially count as “churned”? Did they count me as churned on the day I canceled? In part one, we cover benchmarks and common churn formulas.

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How to Build a Churn Prediction Model to Predict Customer Churn

User Pilot

As your business grows and your focus shifts from acquiring new customers to retaining existing ones, churn prediction becomes an invaluable tool in your toolkit. Accurate churn prediction models help you improve the customer experience and prevent voluntary customer departures. What is churn prediction? Churn is expensive.

Churn 103