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Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

User Pilot

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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The 2 Types of SaaS Pricing Localization (and When to Use Them)

Chart Mogul

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience.

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2022 B2B SaaS Trends [Webinar Recap]

SaaSOptics

2022 B2B SaaS Trends [Webinar Recap]. There isn’t much that stays the same in the world of B2B SaaS. In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Billing and Pricing .

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30+ Incredible New Speakers for 2021 SaaStr Annual

SaaStr

Nicole Culver, Director of Product Marketing, SaaS @Bandwidth. Jen Taylor, SVP, Chief Product Officer @Cloudflare. Suzanne Xie, Head of Invoicing @ Stripe. Amisha Gandhi, SVP, Marketing @ Tipalti. Brian Peterson, CTO @ Dialpad. Tolithia Kornweibel, Chief Revenue Officer @Gusto. Aaron Levie, CEO @Box.

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5 Metrics Every SaaS Company Should Care About In Any Market Environment with Salesforce Ventures Investor Jessica Bartos (Video)

SaaStr

The current public market environment might look like a great SaaS crash for many people. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? Why is this market different than others?

Metrics 216
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From Product-Market Fit to Product-Market-Price Fit

OpenView Labs

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

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How to Create an Effective Go-To-Market Strategy for Your SaaS Product

Baremetrics

With more than 15,000 SaaS companies operating worldwide, the global SaaS market is constantly growing as new products continue to enter the market. Whether you're a startup or an established company, launching a new SaaS product isn't as easy as it was 15 years ago. Start your free trial today.

Strategy 104