How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities
Tom Tunguz
JULY 25, 2020
To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. An identical query for VP Product Marketing yields 1.6m But I see this company structure more frequently across SaaS startups. I searched on LinkedIn for VP Demand Generation.
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