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How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities

Tom Tunguz

To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. An identical query for VP Product Marketing yields 1.6m But I see this company structure more frequently across SaaS startups. I searched on LinkedIn for VP Demand Generation.

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The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

Dear SaaStr: What Are The Top 10 Things to Know Before Starting a SaaS Company? We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. It takes 7–10 Years in SaaS to Get Anywhere. The SaaS Year of Hell.

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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. As are you.

Scale 258
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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. On the sales side, people hired way too much. More salespeople do not equal more sales.

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Using Sales Conversations to Find Product-Market Fit

Sales Hacker

The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way.

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Right Co-Founder … Wrong CEO. Could That Be You? Be Honest.

SaaStr

Great product, driven team, good early product-market fit, great vision. But after that, it starts to break down when you have to recruit a true management team, and in many cases, additional capital. They’ll know … Who can best recruit a management team? Check, check, check and check.

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SaaS Office Hours with Maia Josebachvilli on Strategic and Tactical Recruiting Metrics

Tom Tunguz

On December 2, SaaS Office Hours at Redpoint will welcome Maia Josebachvilli , VP of Strategy and People at Greenhouse, a fast growing recruiting software company. Maia is especially well known for her thought leadership in developing best in class recruiting metrics. She was also selected for Inc’s 30 under 30.