SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. They reached $10 million ARR by year three, which was exciting, but what was missing was a true sense of product-market fit. Commoditization From AWS & Google Cloud.

Sales Hiring 278

Sales Hiring Data AWS Leadership 278

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

OpenView Labs

FEBRUARY 2, 2021

With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. What’s more is that despite falling nearly 50% from an all-time high in March, SaaS company valuations have rallied. More SaaS companies will adopt product-led growth.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

DECEMBER 27, 2023

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. Docebo was started and funded in 2005 and became a SaaS player in 2012. A lot of folks in SaaS at $200M or more in ARR that at least started SMBish can go the whole way because you get 1000 at-bats in the beginning.

Sales Hiring 209

Sales Hiring Scale SMB Outsourced Development 209

SaaStr

AUGUST 2, 2021

Partnerships drive business and thriving ecosystems for SaaS companies unlike anything else. Technology Alliances: The tech alliances offer important integrations, especially critical for ServiceNow’s target market of enterprise customers. Examples include AWS, Adobe, Microsoft, and Google Cloud. And remember to scale.

Outsourcing Services 280

Outsourcing Services Scale Scaling Outsourced Development 280

SaaStr

MARCH 22, 2023

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. The commercial market you choose to build and offer your customers defines you, yes. It’s necessary, in every new market you go into, to go in and soften the beach. It wasn’t thoughtful.

Scale 202

Scale Scaling AWS Sales Hiring 202

SaaStr

FEBRUARY 1, 2021

If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. What you really want is someone that has (x) successfully managed at least a small team of CSMs before, (y) ideally to quota, and (z) in SaaS.

Sales Hiring 281

Sales Hiring Part-Time VPE Scale Sales Recruiting 281

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. For example, updates on more customers using the product. Start early! Show, don’t tell.

Sales Recruiting 100

Sales Recruiting Generative AI AI AWS 100

SaaStr

APRIL 30, 2022

So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. Why do developers love SaaS products?

SaaS Payments 236

SaaS Payments Metrics Payment Methods Scale 236

SaaStr

AUGUST 10, 2023

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. How much does culture matter in SaaS, and how do you build one that pays dividends? Ideas Are Cheap. It’s All About The Execution. How do you provide equity to early employees?

Scale 186

Scale Scaling Sales Hiring Cloud 186

Chart Mogul

JUNE 23, 2022

“May you live in interesting times” is a rough translation of a traditional Chinese proverb that is bearing more meaning today than ever in the history of SaaS. After a brilliant run up to 2022, SaaS valuations got hammered in the public markets lately. SaaS startup growth has taken a hit as well as we noted.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

OpenView Labs

FEBRUARY 3, 2022

To find out which of these features are most common, OpenView surveyed over 500 SaaS companies ranging from pre-revenue to $100 million in ARR. Despite disparities in reporting, self-reported data on CAC payback does reveal a clear trend: The fastest growing SaaS companies report a median CAC payback period of only 8 months.

Headcount 73

Headcount SaaS Compensation Acquisition 73

The Angel VC

FEBRUARY 20, 2016

So if you start an online shop, offer products at a loss, get listed on some of the biggest comparison shopping sites and do some affiliate marketing, you can easily get to tens of millions in revenue. Now let’s talk about SaaS. Starting a new company is always hard and most SaaS startups never get to $1-2 million in ARR.

Scale 192

Scale Scaling SaaS AWS 192

OPEXEngine

JUNE 29, 2020

Here’s a common dilemma that all SaaS business owners face — should you pursue growth at all costs, or is it more important to make sure that your margins are healthy, and that you’re not losing money with each new customer that you bring on board? Benchmark the health of your SaaS company, and. Enter the Rule of 40!

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Chart Mogul

OCTOBER 18, 2019

Oddly, after 3 days packed with new connections, great talks, and a lot of wisdom, I feel like a similar trend is happening in SaaS too. The Golden Age of SaaS: From attention to value. When we’re talking about SaaS becoming more mature, it doesn’t mean the industry is past its prime. advertising). The simple LTV formula.

Scale 71

Scale SaaS Automotive AWS 71

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. But Snapchat’s second product was a lot more successful.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Chart Mogul

OCTOBER 18, 2019

Oddly, after 3 days packed with new connections, great talks, and a lot of wisdom, I feel like a similar trend is happening in SaaS too. The Golden Age of SaaS: From attention to value. When we’re talking about SaaS becoming more mature, it doesn’t mean the industry is past its prime. advertising). The simple LTV formula.

Scale 52

Scale SaaS Automotive AWS 52

Intercom, Inc.

FEBRUARY 13, 2020

As the SaaS industry enters a new decade, marketing technology continues to command a huge chunk of companies’ expenditures – more than a quarter of the total budget, according to Gartner. . Here’s a case in point: as a product marketer by training, Alex spoke about how he often struggled to stay on top of the competition.

Scale 181

Scale Marketing AWS Machine Learning 181

OPEXEngine

DECEMBER 15, 2020

Tia Fomenoff, Director of Product Marketing, Thinkific. I’m sure they’re reducing their number on churn, but they’re awful companies. Pick an objective like “make our product so valuable that customers never want to leave.” Plain and simple. . We can do better. “Focus on adoption.

Churn 52

Churn SaaS Payments Payment Methods Payment Solutions 52

Intercom, Inc.

JANUARY 12, 2022

. “[Our research] opened up new markets for this product without them having to go through the other kinds of experimentation they were originally planning” After doing a bunch of analysis and digging into it, they realized the videos were too slow in certain countries because of where their data centers or AWS environments were located.

Data 151

Data Airlines AWS Underperforming Technical Team 151

OpenView Labs

DECEMBER 13, 2019

We’ve published over 250 articles in 2019 and we’re proud to have contributors who provide our community with key insights and takeaways in the SaaS industry. 2019 was the year of the End User and the rise of Product Led Growth. 2019 Expansion SaaS Benchmarks. Our 2019 Expansion SaaS Benchmarks Report is live!

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

SaaStr

DECEMBER 20, 2019

So, tell me, how did you make your way into what I’ve come to love in the world of SaaS and really be one of the leaders in the world of sales engagement with the founding of Outreach? And when we apply that to the SaaS world, is that why businesses don’t succeed? Take your product, sell it. Thanks for having me.

Scale 145

Scale Sales Hiring Construction Education 145

SaaStr

JULY 1, 2020

Patrick Campbell’s got thousands of SaaS companies and pricing and issues. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. Sam Blond: It was a combination of product marketing, marketing and then relationship management.

Merchant Services 186

Merchant Services Scale Sales Recruiting Sales 186

Chart Mogul

DECEMBER 22, 2021

ChartMogul is a product-led company. Our mission is to build the world’s most powerful subscription analytics platform for the SaaS community. Building the leading subscriptions analytics platform means listening to our customers, and implementing changes to the product that bring them the most value. So let’s dive in.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

SmartKarrot

JANUARY 18, 2021

Many entrepreneurs have joined the bandwagon of SaaS industry, but they are yet to realize that SaaS growth model is quite different from traditional ones. A deep understanding of SaaS growth levers can take your business to the next level. SaaS is a growing industry. There are some 14 courses in SaaS on Udemy itself.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Because I had a background in SaaS, I had the opportunity to join the team.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

MARCH 31, 2024

Dharmesh Shah : So, a quick confession before I start, which is like I love SaaS, I love it. We could talk about CAK and LTV, and economics, and fundraising, and entrepreneurship, and SaaS and engineering, and product management, but instead I chose to talk about culture and people, which is a little bit of an odd topic for a CTO to pick up.

Part-Time CTO 269

Part-Time CTO CTO Hire CTO Coach CTO 269

SaaStr

MAY 3, 2019

In this session, Sandy Carter, AWS Vice President will hone your superpower – not of customer focus, or customer driven, but customer obsessed. So tell me, how did you make your way into what I’ve come to love in the world of SaaS and really be one of the leaders in the world of sales engagement with the founding of Outreach?

VP of Engineering 156

VP of Engineering Sales Hiring Technical Review Development Team Review 156

OpenView Labs

JANUARY 3, 2020

Let’s start with the role of pricing in product led growth organizations. Kyle: We’re increasingly seeing end users going out and finding SaaS products that help them do their job. You can see that with user-focused products like Slack, Zoom, Atlassian, Calendly, Expensify, Pluralsight, Datadog and more.

Pricing 54

Pricing Scale Underperforming Technical Team B2B 54

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

User Pilot

JANUARY 26, 2024

PLG differs from sales-led and marketing-led growth by focusing on the product as the key growth driver, as opposed to sales or marketing efforts, with monetization happening only after users have experienced the product value. Marketing-led growth vs. Product-led growth vs. Sales-led growth.

SaaS 103

SaaS Acquisition Onboarding Retention 103

SaaStr

MAY 15, 2020

In Today’s Episode We Discuss: * How Bridget made her way into the world of SaaS and Sales and came to be Head of both Sales and Customer Success at Tidelift. * I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. Loving our podcast content? I love the unknowing.

Sales Hiring 204

Sales Hiring Scale Technical Review Outsourcing Services 204

OpenView Labs

JUNE 25, 2019

As the old adage goes, you have to spend money to make money – SaaS businesses are no exception. Arguably the most important spend decision SaaS operators make is focused on acquiring customers. While CAC is accepted as a cost of doing business, it should not be a blank check for your sales & marketing team.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SaaStr

OCTOBER 16, 2020

Prior to founding Balsa, Paul was Senior Director of Product @ Slack and before Slack was a Group Product Manager @ Twitter where he was responsible for the home timeline, including timeline ranking. How does Paul approach such large product decisions today? How does Paul approach such large product decisions today?

CTO Coach 183

CTO Coach Sales Hiring Software Review CTO Hire 183

Hacking Revenue

FEBRUARY 26, 2016

This sentence has been repeated by many experienced business people, especially since the introduction of SaaS and other cloud based online services. If you have the time and knowledge to do everything I mentioned in this essay, this is probably where you should spend 80% of your time once you reached product/market fit.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

SaaStr

JUNE 15, 2021

Join 10,000 fellow founders, investors and execs for 3 days of unparalleled networking and epic learnings from SaaS legends from Sep 27-29 across 40+ open acres at the San Mateo County fairgrounds at the SF Bay Area. I think of developers as the strategy to get into the market for whatever you’re doing. Jeff : The entry point.

Scale 297

Scale Underperforming Technical Team Engineering Wireless 297