Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Neil Patel

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign. To ensure a successful PPC campaign , you have to start with the end in mind. 5 Ways to Use Chatbots During a PPC Campaign.

Social Media 96

Social Media Artificial Intelligence AI Search Branding 96

Neil Patel

JUNE 9, 2021

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective.

Business 120

Business Advertising Pricing Branding 120

Kraftblick

SEPTEMBER 19, 2023

It is not the easiest task in the world to choose the correct marketing strategy for your SaaS business. There are plenty of articles dedicated to this matter, but none offers a better solution than hiring a team of knowledgeable marketers. PPC is perfect when your company launches a new product , for instance.

Sales Hiring 52

Sales Hiring Advertising SaaS Underperforming Technical Team 52

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

Advertising 81

Advertising Social Media Branding Travel 81

Neil Patel

APRIL 22, 2021

Advancements in the advertising industry have led to data-driven methods to promote and market your business. By 2021, $81 billion of digital display ad spend will be conducted programmatically. This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business.

Scale 117

Scale Artificial Intelligence AI Search Advertising 117

Unbounce

JUNE 21, 2022

He’s still involved in the business—in charge of their marketing efforts— and they’re doing way more than just staying afloat. In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Inspiring marketing results AND a happy retirement? Way more conversions.

Business 140

Business Travel Benchmarks AI Search 140

Neil Patel

SEPTEMBER 24, 2020

NP Digital – Best for Driving Revenue. At my agency, NP Digital, we focus our attention on driving top-line growth and increasing revenue immediately for our clients. It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook.

Outsourcing Services 97

Outsourcing Services Technical Review Outsourced Development VP of Engineering 97

Neil Patel

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Partner status gives your company access to a number of benefits, including the Google Partner badge that can be shown on your website and marketing materials.” Some PPC agencies rely on a pay-per-lead model. Here’s how you do it.

Outsourcing Services 131

Outsourcing Services Advertising Transportation Customer Lifetime Value 131

Neil Patel

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies?

Advertising 112

Advertising Venture Capital Entrepreneurship Branding 112

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

Social Media 86

Social Media Trends Branding Pricing 86

Neil Patel

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same. Let’s start with how a PPC consultant can help you grow your business. So what next?

Consulting 83

Consulting Sales Hiring Scale Sales Recruiting 83

Neil Patel

MAY 4, 2021

An excellent strategy for expanding the success of your PPC campaigns is to look beyond Google Ads to other platforms like Microsoft AdCenter, which allows you to advertise on Bing, Yahoo!, Using the same fundamental best practices, you can create more leads through PPC on an entirely new platform. and other affiliate platforms.

AI Search 89

AI Search Advertising Artificial Intelligence Automotive 89

Neil Patel

FEBRUARY 17, 2021

Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns. Putting a time limit on offers creates urgency, which can be a powerful marketing tool. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Sales 131

Sales Social Media Advertising Pricing 131

How To Buy Saas

MAY 23, 2021

If you’re looking for a fair and competitive intelligence tool that would reveal all you need to know before joining a new market, thinking of a market expansion, or when you require to stay on top of emerging trends and opposition, you will probably end up deciding between Semrush and Similarweb.

Social Media 124

Social Media Content Marketing Advertising Scale 124

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." " 5.

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

Unbounce

MAY 27, 2021

The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. In marketing terms, that conversion rate is a pretty epic feat. Kick-ass origin stories. What’s his secret?

Artificial Intelligence 139

Artificial Intelligence Scale SaaS Payments Payment Methods 139

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

AI Search 140

AI Search Machine Learning Artificial Intelligence Software Review 140

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Let’s start with a conversational marketing definition and see what lies under it. “ Conversational marketing is the new way businesses connect with people on their website.

Marketing 313

Marketing SaaS Social Media Customer Support 313

User Pilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. Main touchpoints (PPC ad, landing page, etc.). Other examples of customer experience include: Marketing campaigns highlight features relevant to a particular user persona.

Churn 92

Churn Customer Lifetime Value Mobile Retention 92

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Neil Patel

AUGUST 23, 2021

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. Niche: Digital marketing with a side of entrepreneurship. We know the feeling.

Marketing 128

Marketing CTO Coach Entrepreneurship AI Search 128

Neil Patel

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Sales Hiring 109

Sales Hiring Marketing Social Media Marketplace as a Service 109

User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Growth Marketing 98

Growth Marketing Marketing Customer Lifetime Value Scale 98

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

Marketing 140

Marketing Branding Advertising Strategy 140

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. We reached out to a one-person marketing machine, Raise Craze ’s Claire Seymour, to find out just how she gets it all done. Social media.

Marketing 143

Marketing Social Media AI Search Artificial Intelligence 143

Chart Mogul

OCTOBER 20, 2021

Black Propeller is not a standard digital marketing agency. They are experts in PPC and have kept themselves laser-focused on paid search, paid social, and being the best at what they do since John Thornton started the company in his basement 9 years ago. Black Propeller is not a standard digital marketing agency.

SaaS Payments 52

SaaS Payments Payment Methods Advertising Payments 52

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) Because when marketing meets AI , magic happens. To put it another way, marketing and AI is a love story for the ages. To put it another way, marketing and AI is a love story for the ages.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing AI Search Advertising Social Media 123

Neil Patel

APRIL 6, 2021

Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. Originally called My Client Center, Google Ads Manager provides many benefits to organizations with complex marketing needs. Running paid ads is all about return on investment.

Management 80

Management Sales Funnel Scale Advertising 80

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. According to Twilio , COVID-19 accelerated companies’ digital communications strategies by six years. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy.

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages. Very often, it turns out.

Artificial Intelligence 145

Artificial Intelligence Marketing Benchmarks Machine Learning 145

Unbounce

JUNE 1, 2021

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Nobody wants to be that type of marketer.). Each campaign would require 200-300 digital assets.

Scale 138

Scale Payment Methods Payments Travel 138

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? Let’s pretend we’re creating an ad to target the keyword “digital marketing.” My answer is always the same. It depends. But, there’s another way to look at it. Enter Ubersuggest.

Advertising 143

Advertising Machine Learning Artificial Intelligence B2C 143

How To Buy Saas

MAY 23, 2021

If you’re looking for a fair and competitive intelligence tool that would reveal all you need to know before joining a new market, thinking of a market expansion, or when you require to stay on top of emerging trends and opposition, you will probably end up deciding between Semrush and Similarweb.

Social Media 78

Social Media Content Marketing Advertising Scale 78

Neil Patel

DECEMBER 14, 2021

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. The achievement recognizes NP Digital for its substantial growth, continues expansion globally, services diversification, and impact on the industry. Our SMB Clients.

Technical Review 92

Technical Review SMB Sales Hiring Finance 92

Chart Mogul

OCTOBER 13, 2021

Most marketing agencies base their fees on a percentage of what their clients intend to spend on advertising. That’s when he started looking at the typical agency retainer from a different … Most marketing agencies base their fees on a percentage of what their clients intend to spend on advertising.

Advertising 52

Advertising Subscription Payment Features Churn 52