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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. “Some teams consistently sold more enterprise SKUs, others had high volume but low ACV.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! “Marketing is fluffy and unmeasurable” – Unlike sales, which has clear metrics like quota attainment, founders often believe marketing can’t be measured.

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Laura Klein on improving chemistry in product teams

Intercom, Inc.

Looking for an example of a happy, high performing product team? I hosted Laura on our podcast to learn everything from why assembling a great product team is like pulling off a heist, to tips for improving collaboration and marrying business needs with user goals. Laura: Metrics one of thing people often ask about.

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8 Things You Think As A First-Time Founder That Just Ain’t So With Lattice CEO Jack Altman (Pod 662 + Video)

SaaStr

In this week’s Workshop Wednesday — held every Wednesday at 10 a.m. Most of the time, a missing teams view or the ability to integrate with one more system isn’t the answer. Founders have many jobs: to build a product, get customers, stand up a marketing function, manage a team, manage your burn, fundraise, and get an office space.

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Losing Big Deals? Fix These 5 Sales Process Fails

Sales Hacker

Too often, I see sales teams thinking of their “ sales process ” as a set of stages in their pipeline and maybe a bunch of fields to complete at each stage. We were weak on some key functionality areas where the winning vendor was strong. Bad news from left field There was a change in company direction. It happens.

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Top PLG Product Manager Roles (+ Candidate Spotlight)

User Pilot

Want to advance your career in product management or find top talent for your team? Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Who would be a bad fit for this job?

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SaaS sales for startup leaders

Chart Mogul

Self-service sales model This is when customers explore and experience your product independently without needing hands-on help from your sales team. Your sales team may need to map out all potential targets and how to access potential buyers within those larger businesses. What does “Qualified really mean for your team?

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